Dream to Done Ops

You’ve built success.
But now it’s costing you.

You’re a visionary founder or high-achiever with a big mission.
Your business is thriving on the outside—but inside, something feels off.

👉 You’re stuck in the hustle, even though the money’s flowing.
👉 You’re the bottleneck, and the business depends too much on you.
👉 You crave freedom, but feel trapped by what you've built.

Here’s the truth: You don’t need to work harder. You need to realign.

When your nervous system, business model, and leadership identity work with you—not against you—you stop surviving and start soaring.

That’s where I come in.
I’m Cassie Shea, Somatic Business Coach + Identity Strategist.
I help high-performing leaders unlock their personal magic and systemize their inner genius—so they can share their gifts with the world, without sacrificing their time, energy, or freedom.

Together, we’ll unlock the next chapter of your leadership: one where ease, alignment, and expansion are the norm.

🚀 Choose Your Path 🚀 

1️⃣ Private Coaching
“I need deep, high-touch support to shift FAST.”
If you're ready for a personal, high-level container to make quantum leaps in identity, income, and leadership, this is for you.

✅ Shift who you are as a leader
✅ Design a business that doesn’t burn you out
✅ Step fully into your next level of power
💼 1:1 Coaching + Unlimited Voxer + Weekly Check-ins

2️⃣ The Kingmaker Foundry (90-Day Group Accelerator)
“I want structure, momentum, and support to scale without the burnout.”

For high-achievers ready to lead with clarity, scale with systems, and grow with ease—inside a powerful group container.

🔥 Regulate your nervous system for calm, confident leadership
⚙️ Build scalable systems so the business runs without you
📈 Grow your revenue while working way less
💼 12 Weeks of Live Coaching + Elite Peer Community

You don’t have to choose between success and sanity.
Let’s build a business—and a life—that feels as good as it looks.

Somatic Business Coach | Radical Alignment of Identity, Nervous System, and Revenue 

Agency Builders

At Agency Builders, I’m the Coach-in-Residence for founders and operators who are done playing small. We’re building more than agencies—we’re building lives that win at home and at work.

Inside our community, we trade ego for collaboration, hustle for harmony, and empty metrics for real momentum.

We believe in:

✨ Collaboration Over Competition – We grow faster when we grow together.
🤝 Rich in People, Not Just Pixels – Because real success is built on trust, not transactions.
⚖️ Healthy Work-Life Blender – We blend ambition with alignment, so your work fuels—not fights—your life.
💰 Profit with Purpose – We’re here to make money and a meaningful difference.

This is where agency leaders come to build businesses they actually want to run—with a tribe that’s in their corner for every messy, magical step.

Coach-in-Residence | Collaboration Over Competition Champion 

Interactive Education Concepts, Inc. dba IMPROVLearning 

CXO leading Biz Dev and Product Ops for an $8MM / year company in the eLearning industry. 
☑️ Exceeded June 2021 business development goal by 30% through relationship-building partnerships. 
☑️ Spearheaded new brand, website, and marketing launch to activate a new 1M/year audience online. 
☑️ Achieved a 4.0 internal eNPS rating with internal communications and benefits program analysis.
☑️ Communications officer in charge of all corporate and external communications including website copy, marketing / sales collateral, email marketing programs, and internal communications.

Chief Experience Officer

Brainjolt

COO for a $30MM / year media company doing 5B ad impressions monthly. 
☑️ Saved 32% on operating overhead by migrating the team fully remote in 2019. 
☑️ Built HR program from scratch and deployed full-stack people operations programs + engagement plan to global workforce. 
☑️ Coached 7 employees in 12-months, or 28% of the company. 57% of the coaching clients were promoted within 12-months of coaching, receiving an average 10% raise to accompany an enhanced job title and set of responsibilities.

Managing Director

Vendo

Led Operations, HR, Customer Delivery and Product Teams for a $14M / year company. 
☑️ Built end-to-end operations, and a full-cycle talent strategy, including an internship program for a team doing $14MM yearly in product sales on Amazon.
☑️ Launched CRM, onboarding checklists, reduced project kickoff time from 2+ weeks to 48 hours.
☑️ Introduced team to Asana, increasing task visibility and reducing reporting time by 20%.
☑️ Sales Operations - built Salesforce, implemented Yesware for automated email marketing and launched DocuSign
☑️ Sales Enablement - developed sales KPIs, and created reporting for activities/pipeline

Director Of Operations

☑️ Sourced 500+ leads and trained 2 new sales hires

Business Development Associate

StackCommerce

Led strategic direction for channel expansion and championed go-to-market strategies for eCommerce content marketing company. 
☑️ $6mm book of business built, enabling the company to acquire new JV & distribution outlets
☑️ 75% increase in leads generated and 15% lift in leads converted QoQ, 115% to goal on $1.3mm+ quota for Q4
☑️ 40% MoM revenue growth for new vertical, increasing vendor earnings by 6x in the women's vertical
☑️ Developed the sales operations playbook from scratch including: creating process, adopting new tools (Salesforce, Looker, DocuSign), and streamlining reporting to the executive team. Designed training programs and scripts.

Sales Operations | Account Executive, Partnerships

☑️ 147% to Q3 goal for deals closed 
☑️ 168% QoQ growth for deal size (revenue generated per deal)
☑️ 193% QoQ growth for deals closed

Digital Account Manager

CS Management Service

Business management firm provided bookkeeping, HR, and CFO services.
☑️ Added 25% recurring monthly revenue through referrals & onboarding new clients 
☑️ Streamlined reporting led to closing EOM books on avg. 5 days sooner, allowing for more analysis time
☑️ Trusted advisor to executives on HR best practices, compliance, and performance management tools

Redgate Software

Account-based selling for technology change management and data base administration. 
☑️ Generated over $2m revenue from existing accounts and signed new accounts from M&As
☑️ Launched a new sales playbook that started with emails, which increased close rate by 300% month over month. 
☑️ Continually exceeded monthly $300k+ sales targets at 105-158% 
☑️  Set a global customer retention record in October 2014, with the best close rate for 3-year agreements out of 13 person team 
☑️ Influenced performance of team having led skill labs, mock demos, training bootcamps, and a team book club.

AMER Account Manager

Azusa Pacific University

Recruited top-tier candidates for nationally-recognized health and science graduate degrees. 
☑️ Achieved 95% retention from Fall '13 - Spring '14 and exceeded 80% enrollment goal per semester
☑️ Maintained top application volume by program out of a team of 8 recruiters in Q3 & Q4 2011
☑️ Increased matriculated students by 20% in 2012 for key graduate program 
☑️ Conducted market research reports that were used by the board of the university to set tuition rates

// Titles Held // 
Student Services Coordinator  |  Sept 2013 - June 2014 
Recruiter & Program Representative | June 2011 - Sept 2013

Recruiting & Operations 

Code To The Future

☑️ Composed storytelling and marketing materials to promote the after-school program
☑️ Represented the brand by hosting a presentation at the ACI Chess Conference 
☑️ Market research included phone surveys, in-person interviews, and collecting testimonials 
☑️ Organized a free, family-friendly event for the City of Azusa to come and play chess

Marketing Operations Specialist 

Helping online founders overcome the trap of over-working + under-earning | 4 Day Work Week + Resource Optimization to help founders buy back time ⏰ and increase their revenue 💰 | Revenue Accelerator + Fractional COO

You Built the Business. But Are You Thriving?
👉 From proving your worth → to leading in full alignment.

You did it. 📌 Built the business. 📌 Created security. 📌 Hit the milestones. 📌 Checked every damn box.

By all accounts, you should feel fulfilled. At peace. Enough.

But in the quiet moments, you feel it. That subtle ache that whispers:
"This isn’t it. Not all of it."

Maybe you’re stuck in the success you built—so much so that stepping into what’s next feels impossible.
Maybe the business relies too much on you, and no matter how much you delegate, it’s still in your orbit.
Maybe you’re realizing that more achievement ≠ more freedom.

👉 The version of you that got you here won’t be the one that takes you where you want to go.
📌 You don’t need a strategy.
📌 You don’t need a productivity hack.
📌 You need an identity shift.

This is where I come in.

I Don’t Do “Coaching.” I Do Magic.

(Not sleight of hand magic. The kind that shatters what’s keeping you small and shifts you into expansion.)

💡 I see what’s keeping you stuck before you do.
💡 I ask the exact questions that unlock what’s next.
💡 I help you remove every single thing standing between you and aligned success.

The Truth About Me (That I Used to Be Embarrassed to Say Out Loud)

I spent my life chasing gold stars, thinking if I just achieved enough, I’d finally feel safe.

I was the overachiever. The “figure-it-out girl.” And for a long time, that worked.

Until it didn’t.
💡 My second marriage ended.
💡 My “dream job” turned into a gilded cage.
💡 My body started keeping score.

I had built an identity around achievement, not alignment.

So, I walked away. From the penthouse. The titles. The “shoulds.”

And that’s when I finally found it—the thing I’d been looking for my whole life.
👉 Not another job.
👉 Not another strategy.
👉 Not another achievement.
✨ It was ME. Fully expressed. Fully aligned. Fully free.

Now, I work with ridiculously talented people who were already successful—we just unlocked a version of success that felt effortless.

✅ Dustin → From $50K to a $1M run rate in 2 years. Biz now runs without him.
✅ Jordan → Went from stressed and stuck to $100K months—with ease.
✅ Natalie → Built a 5X more profitable biz and took paid maternity leave.
✅ Clay → Closed $2M in new business within 60 days.
✅ Christine → Launched her financial community after 10 years of “sitting on the idea.”
✅ Michelle → Went from drowning in work to working 75% less—and making 66% more.

💡 Their businesses didn’t just grow. They did.

So, what’s the story we’re going to write about you?

Cassie Shea ✨

GitHub

Measuring the impact of GitHub products on developer productivity, and building the customer data experience platform for end users.

Product Lead, Data

Amazon Web Services (AWS)

Measuring the impact of Specialist Solutions Architects on business objectives and organizational goals. Leveraging latest GenAI tech stack to evolve the delivery of business data & insights for the organization.

Delivering data strategy and building the business insights for Specialist SA organization. Cross-collaborating with data engineering and software engineering to build the platform using latest tech stack of AWS Data, Analytics, and AI/ML services. 

Reporting to the Director of Specialist team, directly managing a team of builders, and driving org level cross-functional data initiatives.

Tech Lead, Business Insights Platform

- Measuring the impact of Specialist Solutions Architects on business objectives and organizational goals. Leveraging latest Generative AI tech stack to evolve the delivery of business data & insights for the organization.

- Leading cross functional effort to build & scale our internal business insights SaaS data intelligence platform for WW business leaders in Solutions Architecture organization. I lead product strategy, and have technical product ownership of the platform  to build prioritized features that address customer needs and create business impact for operational excellence.

- Unlocking the value of internal data to improve productivity, increase cost & time savings, and empower sales and business teams to maximize customer impact by providing on-demand access to business insights and actionable recommendations. 

- Leveraging AWS tech stack to build SaaS application, data pipelines, processing, warehousing, reporting, and governance. Leading software engineering and data engineering teams for prioritization, sprint planning, and feature release

- Transforming business insights by using ML powered Natural Language Query features in the data platform. 

- Trusted advisor to the executive leadership on data initiatives and programs. 

- Building partnerships with AWS service teams for joint collaborations on transforming data Intelligence with AI and ML

- Consulting for internal teams and spearheading multiple efforts for strategic data initiatives to drive business outcomes at org, team, and functional level

Sr. Product Manager (Tech), Business Insights Platform

- Founding member of the WW Solutions Architect Business Strategy & Operations team. Built and launched data intelligence platform POC solution to improve business operational efficiencies at organization level

- Progressed to lead a team of builders to scale the business insights platform at organization, team and functional level and collaborated with WW Solutions Architect leaders to drive its mission, vision, and execution as a single-threaded Product Leader.

- Promoted, and awarded 2021 AWS WW Specialist Organization Yearly Award for "Customer Obsession"

Sr. Business Strategy, Operations & Insights Lead

- As a GTM Strategy Manager for Startup organization at AWS, I built and led the data models for market segmentation, pipeline coverage, and customer buy propensity to help sales prioritize high-potential deals.

- Built and led programmatic tools & frameworks from 0 to 1 to identify right engagement model between AWS startup sales and customers based on internal data and third party signals.

GTM Strategy & Insights, AWS Startups

- Built and launched analytical models and tools for Sales & GTM teams to evaluate competitive pricing on Compute, Storage, and Network. Also built Azure licensing calculators for BYOL (Bring Your Own License) helping customers address economies of running workloads on AWS versus the competition. 

- Led Sales Cycle Acceleration in competitive sales engagements and enabled AWS customers' cloud journey for strategic, business and technical initiatives. 

- Enabled customer conversations for competitive positioning on AWS services like Storage, Compute, Network, Containers, Databases, AI/ML, and Analytics. Developed GTM strategies for competitive engagements through cross collaboration with AWS Service groups, Sales, and Marketing teams.

- Awarded “Business Development Person of the Year 2018” for Competitive Sales Cycle Acceleration within my 1st year at AWS.

Competitive Intelligence Strategy, Pricing, and Tools

Veritas Technologies LLC

- Led competitive customer engagements and sales enablement for Veritas cloud resiliency platform and software-defined-storage; Defined product GTM strategy, competitive messaging, positioning, battlecards and sales playbooks; Led Sales Enablement & training for the North Americas region; Influenced roadmap decisions for product features and pricing with direct impact on product revenue stream.

Product Manager, Cloud Resiliency Platform

SanDisk®

- Sr. Analyst in the office of Chief Strategy Officer, reporting to the VP of Corporate Strategy. I prepared quarterly TAM (Total Available Market) estimates and supply-demand model to support company’s strategic decisions in its semiconductor business. Conducted market research, prepared forecast models, summary reports for C-level executives for company's Earnings Call, Investor Day, etc. 

Also recognized for being the "Catalyst for Change" for implementing modular spreadsheet models that enabled automation and interactive data visualization in Tableau to be used by the senior leadership across the company.

Market Intelligence, Corporate Strategy

Recognized as "Exceptional Team Member 2013"

Market Research Analyst, WW Smart Mobile Devices Tracker

Illionois Institute of Technology - Chicago

Software Developer

Various startups

Sr. Software Engineer

International Institute of Information Technology Bangalore

AAAI Symposium at Stanford University, CA on Game Theoretic and Decision Theoretic Agents. Published research in Artificial Intelligence- “Fairness in Combinatorial Auctioning Systems”.

Graduate Research Assistant

Data + AI Product @ AWS | Building GenAI-powered Data Solutions for Productivity, Scale, and Impact

👋 Hey, I’m Megha. 
Join me for a conversation on building Data Strategy for Generative AI applications -- where it’s going, how it affects businesses, and what we can build together to maximize business value of enterprise data! 🚀

Here are conversations I love having: 
•	Working backwards from business problems to define a data strategy for business impact
•	Evolving your existing data & analytics function to deliver an experience vs. just another metric dashboard
•	Optimizing data architecture to build leverage for your customer 
•	Enabling teams to upskill in Generative AI for data products 

🌟𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐛𝐢𝐭 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞…
I am motivated by the potential to enable business initiatives by unlocking internal data through the utilization of Generative AI and analytical services. I explore complex problem spaces and leverage my technical skills to craft data solutions and user experiences for achieving desired outcomes.

🤝🏻 𝐈𝐧 𝐦𝐲 𝐫𝐨𝐥𝐞 𝐚𝐬 𝐚 𝐥𝐞𝐚𝐝𝐞𝐫, 𝐈 𝐝𝐫𝐢𝐯𝐞 𝐜𝐫𝐨𝐬𝐬-𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐛𝐲:
•	Cultivating a co-creative environment by facilitating interactions and promoting knowledge sharing 
•	Fostering a shared ownership model
•	Breaking down silos to achieve common objectives
•	Facilitating daily progress towards a collective outcome
•	Unifying the team to march in a singular direction

🔐 𝐓𝐨𝐮𝐠𝐡 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐈 𝐨𝐟𝐭𝐞𝐧 𝐭𝐚𝐜𝐤𝐥𝐞:  
•	Applying a product-oriented mindset to solve business data challenges.
•	Bringing together individuals with diverse personalities.
•	Delving deep into data to derive insights needed to support business initiatives
•	Understanding the use cases of Generative AI technology and applying it to problem-solving.

🥇 𝐈 𝐩𝐨𝐬𝐬𝐞𝐬𝐬 𝐝𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐯𝐞 𝐬𝐤𝐢𝐥𝐥𝐬 𝐢𝐧:
•	Data analysis and insights generation: diving deep into data for solving real business problems
•	Strategic Thinking: Identifying right business data problems and understanding technology use cases to solve those
•	Leadership and collaboration skills: Emphasizing cross collaboration, co-creation, and breaking down silos 

I’m so glad you’re here to join the conversation!

taplio

The Battle

Cassie Shea ✨

Megha S.

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