Dream to Done Ops

You’ve built success.
But now it’s costing you.

You’re a visionary founder or high-achiever with a big mission.
Your business is thriving on the outside—but inside, something feels off.

👉 You’re stuck in the hustle, even though the money’s flowing.
👉 You’re the bottleneck, and the business depends too much on you.
👉 You crave freedom, but feel trapped by what you've built.

Here’s the truth: You don’t need to work harder. You need to realign.

When your nervous system, business model, and leadership identity work with you—not against you—you stop surviving and start soaring.

That’s where I come in.
I’m Cassie Shea, Somatic Business Coach + Identity Strategist.
I help high-performing leaders unlock their personal magic and systemize their inner genius—so they can share their gifts with the world, without sacrificing their time, energy, or freedom.

Together, we’ll unlock the next chapter of your leadership: one where ease, alignment, and expansion are the norm.

🚀 Choose Your Path 🚀 

1️⃣ Private Coaching
“I need deep, high-touch support to shift FAST.”
If you're ready for a personal, high-level container to make quantum leaps in identity, income, and leadership, this is for you.

✅ Shift who you are as a leader
✅ Design a business that doesn’t burn you out
✅ Step fully into your next level of power
💼 1:1 Coaching + Unlimited Voxer + Weekly Check-ins

2️⃣ The Kingmaker Foundry (90-Day Group Accelerator)
“I want structure, momentum, and support to scale without the burnout.”

For high-achievers ready to lead with clarity, scale with systems, and grow with ease—inside a powerful group container.

🔥 Regulate your nervous system for calm, confident leadership
⚙️ Build scalable systems so the business runs without you
📈 Grow your revenue while working way less
💼 12 Weeks of Live Coaching + Elite Peer Community

You don’t have to choose between success and sanity.
Let’s build a business—and a life—that feels as good as it looks.

Somatic Business Coach | Radical Alignment of Identity, Nervous System, and Revenue 

Agency Builders

At Agency Builders, I’m the Coach-in-Residence for founders and operators who are done playing small. We’re building more than agencies—we’re building lives that win at home and at work.

Inside our community, we trade ego for collaboration, hustle for harmony, and empty metrics for real momentum.

We believe in:

✨ Collaboration Over Competition – We grow faster when we grow together.
🤝 Rich in People, Not Just Pixels – Because real success is built on trust, not transactions.
⚖️ Healthy Work-Life Blender – We blend ambition with alignment, so your work fuels—not fights—your life.
💰 Profit with Purpose – We’re here to make money and a meaningful difference.

This is where agency leaders come to build businesses they actually want to run—with a tribe that’s in their corner for every messy, magical step.

Coach-in-Residence | Collaboration Over Competition Champion 

Interactive Education Concepts, Inc. dba IMPROVLearning 

CXO leading Biz Dev and Product Ops for an $8MM / year company in the eLearning industry. 
☑️ Exceeded June 2021 business development goal by 30% through relationship-building partnerships. 
☑️ Spearheaded new brand, website, and marketing launch to activate a new 1M/year audience online. 
☑️ Achieved a 4.0 internal eNPS rating with internal communications and benefits program analysis.
☑️ Communications officer in charge of all corporate and external communications including website copy, marketing / sales collateral, email marketing programs, and internal communications.

Chief Experience Officer

Brainjolt

COO for a $30MM / year media company doing 5B ad impressions monthly. 
☑️ Saved 32% on operating overhead by migrating the team fully remote in 2019. 
☑️ Built HR program from scratch and deployed full-stack people operations programs + engagement plan to global workforce. 
☑️ Coached 7 employees in 12-months, or 28% of the company. 57% of the coaching clients were promoted within 12-months of coaching, receiving an average 10% raise to accompany an enhanced job title and set of responsibilities.

Managing Director

Vendo

Led Operations, HR, Customer Delivery and Product Teams for a $14M / year company. 
☑️ Built end-to-end operations, and a full-cycle talent strategy, including an internship program for a team doing $14MM yearly in product sales on Amazon.
☑️ Launched CRM, onboarding checklists, reduced project kickoff time from 2+ weeks to 48 hours.
☑️ Introduced team to Asana, increasing task visibility and reducing reporting time by 20%.
☑️ Sales Operations - built Salesforce, implemented Yesware for automated email marketing and launched DocuSign
☑️ Sales Enablement - developed sales KPIs, and created reporting for activities/pipeline

Director Of Operations

☑️ Sourced 500+ leads and trained 2 new sales hires

Business Development Associate

StackCommerce

Led strategic direction for channel expansion and championed go-to-market strategies for eCommerce content marketing company. 
☑️ $6mm book of business built, enabling the company to acquire new JV & distribution outlets
☑️ 75% increase in leads generated and 15% lift in leads converted QoQ, 115% to goal on $1.3mm+ quota for Q4
☑️ 40% MoM revenue growth for new vertical, increasing vendor earnings by 6x in the women's vertical
☑️ Developed the sales operations playbook from scratch including: creating process, adopting new tools (Salesforce, Looker, DocuSign), and streamlining reporting to the executive team. Designed training programs and scripts.

Sales Operations | Account Executive, Partnerships

☑️ 147% to Q3 goal for deals closed 
☑️ 168% QoQ growth for deal size (revenue generated per deal)
☑️ 193% QoQ growth for deals closed

Digital Account Manager

CS Management Service

Business management firm provided bookkeeping, HR, and CFO services.
☑️ Added 25% recurring monthly revenue through referrals & onboarding new clients 
☑️ Streamlined reporting led to closing EOM books on avg. 5 days sooner, allowing for more analysis time
☑️ Trusted advisor to executives on HR best practices, compliance, and performance management tools

Redgate Software

Account-based selling for technology change management and data base administration. 
☑️ Generated over $2m revenue from existing accounts and signed new accounts from M&As
☑️ Launched a new sales playbook that started with emails, which increased close rate by 300% month over month. 
☑️ Continually exceeded monthly $300k+ sales targets at 105-158% 
☑️  Set a global customer retention record in October 2014, with the best close rate for 3-year agreements out of 13 person team 
☑️ Influenced performance of team having led skill labs, mock demos, training bootcamps, and a team book club.

AMER Account Manager

Azusa Pacific University

Recruited top-tier candidates for nationally-recognized health and science graduate degrees. 
☑️ Achieved 95% retention from Fall '13 - Spring '14 and exceeded 80% enrollment goal per semester
☑️ Maintained top application volume by program out of a team of 8 recruiters in Q3 & Q4 2011
☑️ Increased matriculated students by 20% in 2012 for key graduate program 
☑️ Conducted market research reports that were used by the board of the university to set tuition rates

// Titles Held // 
Student Services Coordinator  |  Sept 2013 - June 2014 
Recruiter & Program Representative | June 2011 - Sept 2013

Recruiting & Operations 

Code To The Future

☑️ Composed storytelling and marketing materials to promote the after-school program
☑️ Represented the brand by hosting a presentation at the ACI Chess Conference 
☑️ Market research included phone surveys, in-person interviews, and collecting testimonials 
☑️ Organized a free, family-friendly event for the City of Azusa to come and play chess

Marketing Operations Specialist 

Helping online founders overcome the trap of over-working + under-earning | 4 Day Work Week + Resource Optimization to help founders buy back time ⏰ and increase their revenue 💰 | Revenue Accelerator + Fractional COO

You Built the Business. But Are You Thriving?
👉 From proving your worth → to leading in full alignment.

You did it. 📌 Built the business. 📌 Created security. 📌 Hit the milestones. 📌 Checked every damn box.

By all accounts, you should feel fulfilled. At peace. Enough.

But in the quiet moments, you feel it. That subtle ache that whispers:
"This isn’t it. Not all of it."

Maybe you’re stuck in the success you built—so much so that stepping into what’s next feels impossible.
Maybe the business relies too much on you, and no matter how much you delegate, it’s still in your orbit.
Maybe you’re realizing that more achievement ≠ more freedom.

👉 The version of you that got you here won’t be the one that takes you where you want to go.
📌 You don’t need a strategy.
📌 You don’t need a productivity hack.
📌 You need an identity shift.

This is where I come in.

I Don’t Do “Coaching.” I Do Magic.

(Not sleight of hand magic. The kind that shatters what’s keeping you small and shifts you into expansion.)

💡 I see what’s keeping you stuck before you do.
💡 I ask the exact questions that unlock what’s next.
💡 I help you remove every single thing standing between you and aligned success.

The Truth About Me (That I Used to Be Embarrassed to Say Out Loud)

I spent my life chasing gold stars, thinking if I just achieved enough, I’d finally feel safe.

I was the overachiever. The “figure-it-out girl.” And for a long time, that worked.

Until it didn’t.
💡 My second marriage ended.
💡 My “dream job” turned into a gilded cage.
💡 My body started keeping score.

I had built an identity around achievement, not alignment.

So, I walked away. From the penthouse. The titles. The “shoulds.”

And that’s when I finally found it—the thing I’d been looking for my whole life.
👉 Not another job.
👉 Not another strategy.
👉 Not another achievement.
✨ It was ME. Fully expressed. Fully aligned. Fully free.

Now, I work with ridiculously talented people who were already successful—we just unlocked a version of success that felt effortless.

✅ Dustin → From $50K to a $1M run rate in 2 years. Biz now runs without him.
✅ Jordan → Went from stressed and stuck to $100K months—with ease.
✅ Natalie → Built a 5X more profitable biz and took paid maternity leave.
✅ Clay → Closed $2M in new business within 60 days.
✅ Christine → Launched her financial community after 10 years of “sitting on the idea.”
✅ Michelle → Went from drowning in work to working 75% less—and making 66% more.

💡 Their businesses didn’t just grow. They did.

So, what’s the story we’re going to write about you?

Cassie Shea ✨

Adyen

Adyen simplifies complexity, so our customers can focus on their future. We offer one platform, with one integration, that allows companies to easily accept payments in a variety of payment methods, around the world, in person or online. Payments is what we’re known for but we're also a financial platform that offers issuing, fraud detection, and banking networks. As a Technical Recruiter at Adyen, I focus on hiring Software Engineers. 

💜 Chicago Office Rep for Women@Adyen ERG, planning, promoting, and facilitating events to support and empower women at Adyen

𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗜𝗺𝗽𝗮𝗰𝘁
✔ 88% offer acceptance rate 
✔ Achieved a LinkedIn InMail acceptance rate of 27% with 32% of my hires being sourced
✔ Leveraged AI tools to increase productivity, enabling a focus on high-impact tasks such as candidate experience
✔ Enhanced the candidate experience score by 150% through direct feedback & personalized engagement

𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
✔ In 2024, generated the highest clicks per share globally on Sprout Social's Employee Advocacy tool (39)—more than double the next best contributor (18)
✔ Created Advocacy content shared globally by ICs and senior leaders at Adyen, including the VP of NA Marketing, VP of NA Sales, VP of AM in EMEA, and VP of Engineering
✔ Drove over 170,000 impressions through personal LinkedIn posts about my Adyen experience

Technical Recruiter

We’re the financial technology platform built to help businesses achieve their ambitions faster. As a Technical Sourcer at Adyen, I work with our Chicago Engineering Team focused on hiring back-end Java Software Engineers. I also source for our Leadership Recruiting Team in roles such as Head of TPM and Head of Global PR. 

✔ Developed and implemented a candidate tracker for real-time data insights to enhance communication and efficiency 
✔ Built strong partnerships with recruiters and hiring managers in North America and Europe fostering a collaborative culture to share best practices
✔ Expand talent pipeline via events and targeted company engagement for diverse high-caliber candidates
✔ Utilized advanced search functionalities within LinkedIn Recruiter to identify and recruit passive candidates
✔ Proficient in crafting personalized InMails and optimizing follow-up sequence boosting conversion rates from initial engagement to successful hires
✔ Collaborated with the Employer Branding team to craft LinkedIn content, driving 23% of total employer branding traffic in 2023 through engaging and impactful posts

Within my first 6 months, 7 offers extended and 5 offer accepts from Software Engineers of all levels. 
Within my first 9 months, 16 offers extended and 12 offer accepts from Software Engineers of all levels.

Tools Used: LinkedIn Recruiter, LinkedIn Talent Insights, Greenhouse, AmazingHiring, Prelude, Sprout Social

Technical Sourcer

Ladders

As a part time freelance social media engagement specialist, my objective was to create weekly content about Ladders and their offerings. The goal was to increase engagement on their company LinkedIn page.

Engagement Specialist

LinkedIn

✔ Supported the Emerging Talent/University Recruiting team with Winter and Summer 2023 front-end engineer and mobile developer intern hiring 
✔Balanced sourcing efforts across a variety of roles - Manager, Localization; Manager, Experience & Productivity; and Staff to Senior Manager, Technical Program Managers 
✔ Regularly tracked and analyzed pipeline and performance data to share with the hiring team and internal stakeholders
✔Developed strong partnerships with 7 hiring managers to ensure the right talent was being identified and hired
✔Advocated for wellness in the workplace, helped host mental and physical health challenges and a book club

Tools Used: LinkedIn Recruiter, LinkedIn Talent Insights, HireIn (In-house ATS)

As a Technical Sourcer at LinkedIn, I worked within our Engineering Organization focused on hiring Technical Program Managers. My team supported the hiring of TPMs for 8 business lines across all of LinkedIn including LinkedIn Marketing Solutions, LinkedIn Talent Solutions, LinkedIn Sales Solutions, Site Engineering, Core Engineering, People Engineering, Consumer Engineering, and Data Science, Privacy, and Artificial Intelligence.

*** impacted by talent acquisition layoffs ***

TEKsystems

✔Achieved a 65% increase in average weekly "spread" from Q3 to Q4 in 2021
✔Matched candidates’ strengths with clients’ requirements by evaluating and screening a high volume of candidates 
✔Managed contract employees assessing their needs of check-in, administering performance feedback, negotiating wages, and coaching for interview prep 
✔Helped organize the annual TEK Gives Back volunteering event with 24 attendees at Martha's Kitchen 

Tools Used: Salesforce Connected, LinkedIn Recruiter, AngelList, Stellarworx, GitHub, HackerRank

As a full life-cycle recruiter my focus was on IT Application roles such as Front-end Developer, Back-end Developer, Full Stack Developer, Web Developer, Java Developer, and Software Engineer. TEKsystems supports over 80% of Fortune 500 companies. I primarily hired for Meta and Adobe.

California State University Channel Islands

✔Contributed to first-ever Virtual Career Fair reaching 333 students and securing 188 appointments in under a week through increased marketing i.e. voice-over presentations, email campaigns and a social media strategy 
✔Named by students as making an impact on helping them with their career development needs 
✔Reimagined social media strategy making the CSUCI Career Center Instagram page one of the most followed social media sites on campus

As a Career Peer Mentor, I served as an Ambassador to the Career Development and Alumni Engagement Department on campus. We supported, guided, and mentored other students and alumni with their career and professional development needs. I assisted with resume/cover letter reviews, job/internship search strategies, and interview/networking preparation and techniques.

Career Peer Mentor

Enterprise

✔Increased number of rides by 200% on target account over a two-month period
✔Achieved the highest sales of the winter intern class in the Southern California region consisting of San Luis Obispo, Santa Barbara, Ventura County and the San Fernando Valley 
✔Helped maintain 94/100 Enterprise Service Quality index score which is the percentage of customers who were completely satisfied with their rental experience

Being a part of the Winter Management Internship Program, I learned skills on how to be a successful leader while staying on top of every aspect of running a profitable business. Every day was different because it was filled with so many new and rewarding challenges. The focus of my internship was in sales/marketing, customer service, business management, and administrative skills.

Management Trainee Intern

Tory Burch

✔Thrived in a fast-paced environment during holiday season handling hundreds of customer shoe requests with extreme attention to detail to ensure customer satisfaction 
✔Performed at peak efficiency even with a constant shift in product layout and received positive feedback on my ability to adapt

As a Tory Burch Support Associate, I supported the front of house and back of house operations. This included acting as a runner, understanding and executing operational policies and procedures, packing/unpacking shipments, and organizing the stockroom to support product flow and the efficiency of the store. I was a Seasonal Support Associate from November 2017 to December 2017 and then returned March 2018 to June 2018.

Support Associate

✔Increased CSU Channel Islands’ Career Center Instagram following from 200 to 1,000+ in under a year
✔Generated a social media marketing campaign for the Career and Internship Fair e.g. implemented a giveaway and created engaging content

As a Career and Leadership Development Student Assistant, I provided support to the diverse student population around tackling the tedious job market (i.e. going over resumes, cover letter help, conducting mock interviews, searching for jobs and internships), scheduling appointments, and communicating drop-in hours to students to ensure the best quality of service.

Career and Leadership Development Student Assistant

Relationship Builder │ People Enthusiast │ Lifelong Learner │ Technical Sourcing and Recruiting at Adyen

𝑴𝒚 𝑽𝒂𝒍𝒖𝒆𝒔:
🤗 Compassion - “No act of kindness, however small, is ever wasted." - Aesop
🌱 Growth - “Whatever makes you uncomfortable is your biggest opportunity for growth." - Bryant McGill
🤝 Community - “You are the average of the five people you spend the most time with." - Jim Rohn


𝑴𝒚 𝑺𝒕𝒐𝒓𝒚:
I always struggled to answer the question, “What do you want to be when you grow up?”


For a long time, I had no idea. When I was in middle school, I wanted to be a fashion designer. When I was in high school, I wanted to be a physicist. In college, I thought I wanted to be an event planner.


I wrestled with these ideas but ultimately realized what was more important than a job title was how I wanted to live. I didn’t want to work 60 hours a week and miss family events. The idea of setting my own hours and being in charge of my own success appealed to me. 


These days you’ll find me spending weekdays recruiting for engineering talent and my nights and weekends chasing my dream of owning my calendar. 


My hobbies include traveling, golfing, snow skiing, trying new foods, playing card games, and reading personal development books.


----

The opinions shared in my posts and comments are all my own and do not reflect any specific company.

taplio

The Battle

Cassie Shea ✨

🌸 Gabriella Benevento 🌸

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