Cassandra Rosen 🎯🌱📈

Central Florida Cars & Community

Raising money for deserving charities and nonprofits through car cruises, community meetups, and B2B events.

Founder

Cassandra Rosen Consulting LLC

Cassandra Rosen Consulting helps mission-driven entrepreneurs and executives become thought leaders and scale business growth without slimy DMs or advertising that drains your marketing budget and doesn't deliver.

Through clear personal branding techniques, targeted sales frameworks, and irresistible brand narratives we help our clients learn how to easily and magnetically attract their ideal audience.

With over 15 years of expertise in creating national brand strategies for consumer brands, CRC now brings its proven methodology to early-stage B2B and personal brands ready to scale and make an impact.

Through our consulting services, coaching programs, and done-for-you brand building solutions, we'll give you the insights, systems, and confidence clients need to:

🌱 Unlock tangible business growth and revenue
🌱 Craft engaging cross-platform content and stories
🌱 Identify and connect with your perfect-fit audience
🌱 Reach your peak personal and professional potential
🌱 Position yourself as a trusted industry thought leader

CRC's personalized approach and commitment to each client’s vision help transform corporate brands, personal brands, and small business owners to maximize visibility, influence, and income.

You're in the right place if you have a big dream, have been in business for at least 1 year, and are ready for strategic guidance to scale and turn your vision into reality. 

Send a DM to apply for a call or complimentary consultation. 

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Oprah Daily, Tasting Panel, Medium, and more.

Winter Park Public Relations & Events

Bespoke public relations, media training, and B2B events for local businesses in and around Winter Park, Florida.

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

FK Interactive

A boutique go-to-market branding, sales training, and product development agency for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services.

President ▪️ Brand Strategy ▪️ Public Relations

Crave Local Media Network

Key Role: Spearheading social media marketing, online brand building, community engagement. Created and currently overseeing social media channels in over 25 cities nationwide. Created national and international visibility for specialty food and beverage brands, published authors, chefs,  importers, certified wine & spirits specialists, recipe developers, cocktail writers, beer experts, fashion experts, and trend consultants.

Impact: Over 600 million US-based media impressions. Helped to grow online brand from 0 to millions of page views, and facilitated over 3,500 pieces of branded and editorial content.

Recipe development for high profile and emerging food and spirit brands, as well as wine and cocktail pairings.

Created relationships with national and local events to form brand alliances, and create media sponsorship opportunities and relevant brand placements.

Relationship Management: Introduction, growth, and maintenance of brand ambassadors in all cities nationwide, including media attendance, event coverage, and brand representation - online and in person. Management of all agency relationships, as well as alliances with trade organizations and international representatives.

Managed and directed CraveLocal.com's online lifestyle web publication.

Launched #BevChat. Have reached over 780mm people to date.

Editor-in-Chief | Co-Founder

MTI Designs

Interior design, architectural detailing, signage, and visual identity consultancy. Clientele list included international hospitality brands, banking and financial institutions, cruise lines, luxury residential locations, and community/public spaces.

Morgan Stanley, Financial Institutions

Managed all day to day operations, including fund distributions and commodities trading. Wrote total rate of return swaps and conversions for both on and off-shore hedge funds, with a fund focus on global real estate, and multiple investment strategies.

Published returns rates, and calculated future earnings ratios on both LP and LLC returns. Managed over $100ml in receipts from numerous national and global banking organizations.

One of the first 50 persons hired for a trading/brokerage floor office at Morgan Stanley.   

Facilitated corporate think tanks to rebrand, as mergers shifted multiple entities into one.
Trained numerous (150+) employees over tenure.  
Highly regarded by colleagues and clients.
Top trader within 3 mos of obtaining licenses.

Financial Advisor

♛ Personal Branding & Business Coach • I Help Founders Be Seen as Authorities Through Content, Connections, and Expert Communications • Ex-Omnichannel Agency Founder • WSET 2 🍷Sommelier

If you feel stuck, unable to scale, lost with your personal brand...

Frustrated because you *thought* this business would give you time freedom and a life, not a hustle…then you came to the right place.

Here's the hard truth:

None of us wants to live to work. We WORK to enjoy the LIFE we want.  

And that was the plan until you realized that the entrepreneurial path...why you quit your 9-5...has turned into a grind.

Referrals aren’t cutting it, and you’re not attracting ideal leads or clients. 

You’re stuck and something needs to change. 

You also know this is YOUR TIME, and you’re ready to be seen for the talents that are inside of you. 

I know, because I’ve been there. Getting paid peanuts while the boss raked in millions. Landing top-tier clients, working long hours, destroying my health because it was ‘expected’ of me. 

Your skills have value. Now it’s time to get paid what you’re WORTH. 

And it’s not your fault that hasn’t happened yet.  You can’t see what clients need to see or hear because you’re stuck working *in* the business. 

Over the past 27 yrs in business, I've learned that customers crave connection and meaning over transactions.

But you can breathe 🌬️life into your brand by sharing your personal viewpoint and your story!

You can stand out in the ‘sea of same’ by speaking your truth, authentically and unapologetically!

You can sell bigger deals, close more, and scale without selling your soul. And I know, because I've done it. 

Say, “Goodbye!” to imposter phenomena and “Hello!” to confidence, positioning, and pricing that will fuel growth!

It’s time for you to champion yourself and say, “I am ready for this!”

Your customers want to know *why* you do what you do, not just *what* you do or sell as a business!

And when you connect your 'what' with their 'why':

💲Your value becomes crystal clear
💲Customers are attracted to you
💲Imposter syndrome disappears
💲Sales become smooth, easy
💲You stand up and stand out
💲The sales cycles shortens
💲Costs go way down
💲Revenue goes up!!

If you're ready to make waves 🌊, be recognized as an authority, gain time freedom, and scale your business YOUR WAY, you've come to the right place. 

My goal is to get you UNSTUCK, focused, and give you the CONFIDENCE and COURAGE to create the life you deserve...

To transform you into the FUTURE YOU the world deserves to meet. 

Apply to see if working together is a fit: https://forms.gle/xQT5XP9RJuNATYdx5

As seen in: MSN, Dow Jones’ MarketWatch, Yahoo! Finance, The Street, Forbes, Medium, Oprah, USA Today, and you can, too!

A boutique public relations, marketing, and GTM brand launch incubator for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services. 

Ready to talk about growing your business?  Reach out at VIP@fkint.com, and let's chat!

✴️✴️✴️✴️✴️✴️✴️✴️✴️✴️

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

Spicy coming at you...🌶🌶🌶🌶

Think in person networking events are the only/best way to get high tickets leads?

Watch this 🎥.

Cassandra Rosen ⚡️🧠

Visible Authority Strategist | Helping Service-Based Experts Be Chosen for How They Think | 4x Founder

This is spicy 🌶 — and I meant it.

In-person networking isn’t a complete business strategy. 

It’s a support system.

And if this made you uncomfortable, sit with that.

Notice what I’m doing here.

I’m not giving advice.

I’m showing you how I think.

That’s visible authority.

And that's what you need if you want to win in 2026.

#visibleauthority

If content already feels heavy, you’re not doing it wrong.

It's just your brain trying to keep you safe, same and comfortable, because it hates change.

Days 2 and 3 are also where most people start overthinking: 

– “What should I say next?” 
– “Is this even helping?” 
– “Am I doing this right?”

You don’t need a full plan. 

You don’t need to sound confident.
 
You don’t need to impress anyone.

You just need to show up once today.

One thought. 
One sentence. 
One small share.

That still counts.

This is the Useful > Perfect Principle in real life. 

And it’s how Visible Authority is built.

Day 3. 
No pressure. 
Just showing up. 

#VisibleAuthority 
#UsefulNotPerfect

This simple trick is how you can get more confidence creating content this week...

Without just creating more, more, more:

Stop thinking of it as “content.”

Think of it as answering questions.

You already do this every day:

– explaining things to clients
– giving advice to friends
– helping people see things more clearly

That’s what builds authority.

Not polish. 
Not performance. 
Not perfection.

Just being useful out loud.

This is the Useful > Perfect Principle. 

And it’s how Visible Authority compounds over time.

#VisibleAuthority 
#UsefulNotPerfect

Johnsonville

Lead operations for a 240-member facility, overseeing safety, quality, production, and workforce performance.

Improved plant attainment rate from 62.1% to 90.02% through process audits and yield optimization.

Increased head-per-hour rate from 79.5 to 103.2 and packaging efficiency from 55.3% to 88.9% in 2024.

Spearheaded a $3M capital investment project with a 26% IRR to support growth and infrastructure.

Enhanced raw material quality and reduced downtime by improving supply coordination by 25%.

Drove safety transformation initiatives, earning the 2024 Superlative Safety Award.

Reduced employee turnover by 30% through leadership development and engagement strategies.

Senior Operations Manager

Partnered with senior leadership to enhance organizational culture and leadership effectiveness.

Human Resources Business Partner

UnitedHealth Group

- Spearheaded global enterprise DEI strategies, propelling business, community, and social outcomes.
- Coordinated the development of a DEI-integrated Performance Reviews approach, advancing diversity goals and enterprise-wide alignment.
- Pioneered the establishment of the Employee Resource Groups workflow collaboration model spanning the organization.

Diversity, Equity and Inclusion Fellow

US Navy

*Senior HR Associate Director & Advisor (Submarine Force and Nuclear Program)
*Executive Talent Manager (Chief of the Boat/Command Master Chief)
*Compliance Manager (HR and Employment)

Managed a team of 32 HR professionals serving a submarine force of 28,000+ personnel.

Advised executive leadership on workforce planning, compliance, and policy execution.

Implemented a large-scale CRM solution, boosting operational efficiency by 75%.

Developed talent management and retention strategies recognized with multiple awards.

Senior HR Advisor & People Manager

USS Maryland SSBN 738 Chief of the Boat (COB)

Led 165+ personnel in high-stakes operational environments, improving team performance and readiness.

Drove standardization efforts across departments, resulting in sustained operational efficiency.

Developed cross-functional SOPs and training strategies, achieving 100% readiness metrics.

Mentored and coached teams across five operational units, revitalizing underperforming departments.

Ranked #3 of 8 Senior Chiefs for leadership excellence and strategic execution.

Designed and executed training programs achieving 100% compliance with zero major failures.

Senior Operations Excellence Manager

Directed three operations teams across maintenance and training, ensuring high equipment readiness.

Led electronics projects supporting a multi-billion-dollar national asset with zero rework.

Delivered weekly performance and readiness reports, enhancing mission-aligned workforce allocation.

Operations Manager | Program Manager

-Early career experience includes an impressive record as a Talent Acquisition Manager, implementing full cycle recruiting strategies and achieving 120% hiring goals including building and maintaining relationships with schools and community-based organizations.
-Expert in Submarine Electronics and Computer Field.

Early Professional Experience

The year 1977

Average Cost of new 🏠 $49,300
Average Income per year 💵$15,000
Average Monthly Rent 🏡 $240
Cost of a gallon of Gas ⛽️ 0.65 cents
Atari was released in North America
Star Wars premieres 🌌

📌 In 1977, my parents immigrated to the United States from El Salvador 🇸🇻, escaping the civil war that plagued their home country. They arrived here with limited resources, no formal education, and unfamiliarity with the language. However, their unwavering determination, strong work ethic, and solid family values propelled them towards success.

Throughout their journey, my parents instilled in me invaluable life lessons:

✔️ RESPECT: They taught me the importance of respecting everyone, irrespective of their background. This foundational principle enabled me to extend the same level of respect to others.

✔️ DETERMINATION: Despite the numerous challenges and roadblocks they encountered, my parents never gave up. Their unwavering determination inspired me to push through adversity and persevere.

✔️ HELPING OTHERS: Humility and compassion were ingrained in me as my parents emphasized the significance of assisting those in need. Growing up, we opened our doors to family and friends who sought refuge in this country, recognizing that we are all part of the same human family.

📌 These life lessons have shaped me both personally and professionally.

✔️ As a Human Resource professional, I embody these principles by ensuring that every individual, regardless of their race, gender, age, or background, is treated with dignity and respect.
 

Skills: Leadership & Business Strategy, Operations Management, Diversity and Inclusion, Process Improvement, Risk Management, Performance Management, Employee Engagement and Relations, HR Policies, HR Transformation, Coaching & Mentoring.

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