Cassandra Rosen 🎯🌱📈

Central Florida Cars & Community

Raising money for deserving charities and nonprofits through car cruises, community meetups, and B2B events.

Founder

Cassandra Rosen Consulting LLC

Cassandra Rosen Consulting helps mission-driven entrepreneurs and executives become thought leaders and scale business growth without slimy DMs or advertising that drains your marketing budget and doesn't deliver.

Through clear personal branding techniques, targeted sales frameworks, and irresistible brand narratives we help our clients learn how to easily and magnetically attract their ideal audience.

With over 15 years of expertise in creating national brand strategies for consumer brands, CRC now brings its proven methodology to early-stage B2B and personal brands ready to scale and make an impact.

Through our consulting services, coaching programs, and done-for-you brand building solutions, we'll give you the insights, systems, and confidence clients need to:

🌱 Unlock tangible business growth and revenue
🌱 Craft engaging cross-platform content and stories
🌱 Identify and connect with your perfect-fit audience
🌱 Reach your peak personal and professional potential
🌱 Position yourself as a trusted industry thought leader

CRC's personalized approach and commitment to each client’s vision help transform corporate brands, personal brands, and small business owners to maximize visibility, influence, and income.

You're in the right place if you have a big dream, have been in business for at least 1 year, and are ready for strategic guidance to scale and turn your vision into reality. 

Send a DM to apply for a call or complimentary consultation. 

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Oprah Daily, Tasting Panel, Medium, and more.

Winter Park Public Relations & Events

Bespoke public relations, media training, and B2B events for local businesses in and around Winter Park, Florida.

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

FK Interactive

A boutique go-to-market branding, sales training, and product development agency for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services.

President ▪️ Brand Strategy ▪️ Public Relations

Crave Local Media Network

Key Role: Spearheading social media marketing, online brand building, community engagement. Created and currently overseeing social media channels in over 25 cities nationwide. Created national and international visibility for specialty food and beverage brands, published authors, chefs,  importers, certified wine & spirits specialists, recipe developers, cocktail writers, beer experts, fashion experts, and trend consultants.

Impact: Over 600 million US-based media impressions. Helped to grow online brand from 0 to millions of page views, and facilitated over 3,500 pieces of branded and editorial content.

Recipe development for high profile and emerging food and spirit brands, as well as wine and cocktail pairings.

Created relationships with national and local events to form brand alliances, and create media sponsorship opportunities and relevant brand placements.

Relationship Management: Introduction, growth, and maintenance of brand ambassadors in all cities nationwide, including media attendance, event coverage, and brand representation - online and in person. Management of all agency relationships, as well as alliances with trade organizations and international representatives.

Managed and directed CraveLocal.com's online lifestyle web publication.

Launched #BevChat. Have reached over 780mm people to date.

Editor-in-Chief | Co-Founder

MTI Designs

Interior design, architectural detailing, signage, and visual identity consultancy. Clientele list included international hospitality brands, banking and financial institutions, cruise lines, luxury residential locations, and community/public spaces.

Morgan Stanley, Financial Institutions

Managed all day to day operations, including fund distributions and commodities trading. Wrote total rate of return swaps and conversions for both on and off-shore hedge funds, with a fund focus on global real estate, and multiple investment strategies.

Published returns rates, and calculated future earnings ratios on both LP and LLC returns. Managed over $100ml in receipts from numerous national and global banking organizations.

One of the first 50 persons hired for a trading/brokerage floor office at Morgan Stanley.   

Facilitated corporate think tanks to rebrand, as mergers shifted multiple entities into one.
Trained numerous (150+) employees over tenure.  
Highly regarded by colleagues and clients.
Top trader within 3 mos of obtaining licenses.

Financial Advisor

♛ Personal Branding & Business Coach • I Help Founders Be Seen as Authorities Through Content, Connections, and Expert Communications • Ex-Omnichannel Agency Founder • WSET 2 🍷Sommelier

If you feel stuck, unable to scale, lost with your personal brand...

Frustrated because you *thought* this business would give you time freedom and a life, not a hustle…then you came to the right place.

Here's the hard truth:

None of us wants to live to work. We WORK to enjoy the LIFE we want.  

And that was the plan until you realized that the entrepreneurial path...why you quit your 9-5...has turned into a grind.

Referrals aren’t cutting it, and you’re not attracting ideal leads or clients. 

You’re stuck and something needs to change. 

You also know this is YOUR TIME, and you’re ready to be seen for the talents that are inside of you. 

I know, because I’ve been there. Getting paid peanuts while the boss raked in millions. Landing top-tier clients, working long hours, destroying my health because it was ‘expected’ of me. 

Your skills have value. Now it’s time to get paid what you’re WORTH. 

And it’s not your fault that hasn’t happened yet.  You can’t see what clients need to see or hear because you’re stuck working *in* the business. 

Over the past 27 yrs in business, I've learned that customers crave connection and meaning over transactions.

But you can breathe 🌬️life into your brand by sharing your personal viewpoint and your story!

You can stand out in the ‘sea of same’ by speaking your truth, authentically and unapologetically!

You can sell bigger deals, close more, and scale without selling your soul. And I know, because I've done it. 

Say, “Goodbye!” to imposter phenomena and “Hello!” to confidence, positioning, and pricing that will fuel growth!

It’s time for you to champion yourself and say, “I am ready for this!”

Your customers want to know *why* you do what you do, not just *what* you do or sell as a business!

And when you connect your 'what' with their 'why':

💲Your value becomes crystal clear
💲Customers are attracted to you
💲Imposter syndrome disappears
💲Sales become smooth, easy
💲You stand up and stand out
💲The sales cycles shortens
💲Costs go way down
💲Revenue goes up!!

If you're ready to make waves 🌊, be recognized as an authority, gain time freedom, and scale your business YOUR WAY, you've come to the right place. 

My goal is to get you UNSTUCK, focused, and give you the CONFIDENCE and COURAGE to create the life you deserve...

To transform you into the FUTURE YOU the world deserves to meet. 

Apply to see if working together is a fit: https://forms.gle/xQT5XP9RJuNATYdx5

As seen in: MSN, Dow Jones’ MarketWatch, Yahoo! Finance, The Street, Forbes, Medium, Oprah, USA Today, and you can, too!

A boutique public relations, marketing, and GTM brand launch incubator for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services. 

Ready to talk about growing your business?  Reach out at VIP@fkint.com, and let's chat!

✴️✴️✴️✴️✴️✴️✴️✴️✴️✴️

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

Successwise

I work 1:1 with our business clients to help them strategise and optimise their marketing efforts so they consistently scale.

Marketing & Business Advisor

As the Content Marketing Manager at Successwise, my role has encompassed content strategy and content creation, managing SEO, and analyzing the performance of our website. 

I've also managed and implemented the PR strategy and recently shifted into email marketing. 

Highlights include:

- 364% growth in ranking keywords in two years
- Double the number of referring domains in two years 
- 357% increase in email open rate over eight months
- 381% increase in email clicks
- 159% increase in email sales 
- Over 60 guest interviews, quotes, and thought-pieces published in major & minor publications

Content Marketing Manager

Candice de Beer 

My freelance portfolio is as diverse as my skillset. 

Welwitschia Hospital - Lifestyle blog
I was nervous about tackling Welwitschia's lifestyle blog because it is the medical industry. These are technically and emotionally difficult topics. But over the last two years, I've loved researching and writing for the brand, with parenting being the most popular section. 

Stratum International - Executive Recruitment for the Mining Industry
In the short time I've worked with Stratum, I've helped bring warmth and personality to their writing. I've edited case studies and The Digital Revolution report, written social media posts, email campaigns, and an article for The Assay Base Metals Edition, and reworked the home page.

BlokoBloko - Blockout Blinds
When Dee, a solopreneur, approached me to help write her website, I was thrilled. As a mom, I could bring my experience of getting my babies to sleep during the day or while on holiday to the writing process. I wanted the copy to take the user on a journey. It needed to establish familiarity, quickly earn their trust, and entice them to buy.

3MU - Organic Hair Care
Joanna won me over with her bold personality and passion for helping women with hair loss. I wanted to share her compelling story and create a website that positioned her brand as the trusted hair loss serum.

Virtually Visiting - Virtual 360-degree travel app
Working with startups can be challenging because there's often no established brand personality or tone. But co-founders Gwen and Amanda knew exactly what they wanted when they approached me to create an 8-day email launch campaign promoting their virtual travel app. I'm still waiting to here the results but I believe it was a success.

Ixande Rehab Clinic - Cape Town
I was brought in (last minute) to elevate the existing web copy for Ixande. It was clinical and aloof. I wanted to capture the caring nature of the brand and craft a site that focused on the patient rather than the business.

Content Specialist

Gendel Strategic Marketing Group

During my time at Gendel, I lead the Digital Marketing team working closely with the designers and developers on 7-figure bran. My primary focus was building websites that were functional and top-quality sales tools. 

But I also strategized and wrote the copy for Mango Airlines and Glasfit's Facebook accounts.

HIGHLIGHTS
- I strategized and executed the user journey and web copy for Fastjet's booking system.
- I was part of the team that helped grow Mango Airlines Facebook page to just under a million followers in three years
- Because of my work on Glasfit's rebranded website (strategy, research, copywriting, and SEO), we were able to track and analyze users and use the information to inform advertising campaigns. Before, it was believed the brand was male-dominated, but analytics revealed that half the site visitors were female. This allowed us to switch up the advertising to be more inclusive.

CLIENTS INCLUDED
Fastjet Airlines
AAA School of Advertising
Mango Airlines
Glasfit
Lions Rugby
Canvas and Tent
Bushtec Safari 
Special Olympics South Africa
Competition Commission Tribunal
Nampak

Content manager and long-form copywriter

Penguin Books South Africa

Having always loved books, I thought PR would be my dream job. But while I loved touring with and promoting my authors (many of whom were powerhouses in the literary world), I quickly realized that I longed to write. 

HIGHLIGHTS
- Organised and toured with bestselling authors such as Lesley Pearce, Martha Beck, Val McDermid, John van der Ruit, and Mark Gimenez to name a few.
- Filled Michael Robotham's calendar with interviews with leading news outlets (Sunday Times, Saturday Star, 94.7 FM), sold-out speaker events, and Jenny Cryws-Williams Bloody Book Tour.
- Helped launch top South African Chef Jackie Cameron's first cook book.

Publicist

&Beyond

Worked as a Graphic Designer at &Beyond during the companies rebranding and name change. Designed brochures, wine labels, informational sheets, bookmarks, pullout banners and much more. InDesign, Photoshop, and Illustrator CS4 proficient, as well as experience in Freehand, Quark and Macromedia Flash 8. Apple Mac, PC and Microsoft Office proficient.

Graphic Designer

Wordsworth

Designer

Hey, I'm Candice, a digital content strategist and copywriter with 10+ years of experience in marketing and advertising. My honours degree in journalism and communication says I'm a licensed storyteller. But it's my knack for crafting compelling websites, emails, and articles that get you these kinds of results: 

✋ Quadruple the # of keywords ranking in the top 100 on Google. 

✋ 42% increase in referring domains. 

✋ Triple the number of monthly sales.  💸

✋ Consistently high-quality content that generates glowing reviews.

Just Google "business systems." 

The first article you see. Well, I wrote that. And every month, it gets roughly 800 unique visitors. 🙌

Over the past decade I've worked with brands like Stratum International, Welwitschia Hospital, Successwise, Fastjet, Bushtec Creations, and Glasfit to deliver copy that connects with their audience and inspires them to act. 

I've had articles published in Forbes Magazine, SmartCompany, LifeHack, Business.com, and many more (just not under my name).

And that's okay. 

Building your authority and pipeline is all I care about... and comments like this, 

"What a great read. Honestly, I believed I'd written it."

Or this, 

"Wow, I love it. I finally feel confident about sending my company profile to the relevant buyers."

And this, 

"Candice's research is phenomenal, and so is her understanding of brand tonality. For us, she was able to translate even complicated medical concepts into easy-to-grasp articles with minimal feedback."

All I need is an hour of your time.

Give me that, and you'll get... 

👉 content that's relatable, full of personality, and, more importantly, gets your prospects to self-identify faster than a kid sneaking a cookie from the cookie jar. 


Let me know when you're ready to do just that.

 _


I'm a former journalism student turned content specialist. While I do ask many questions, I'm also a great listener. I zero in on the things that often go unsaid because my goal is to get to the truth. 

🎯 Why do your customers buy? 

AND

🎯 Why would they buy from you?


So if you think we might have chemistry, DM me. 

You can chat to me about:

👉 Content strategy (content marketing, content writing, content audits, content optimization)
👉 Blog articles
👉 Web copy & structure
👉 Sales pages
👉 Email sequences
👉 Ghostwriting
👉 Editorials / Advertorials
👉 Lead Magnets
👉 Press releases

Alternatively 📬 Email: candicedebeer1985@gmail.com

taplio

The Battle

Cassandra Rosen 🎯🌱📈

Candice de Beer

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