Founder at AI Empower. PhD ABD. Disclosure: I use human-in-loop AI as an assistant in managing this profile. Don't worry- the sass is all me 🤘🏻

Forward-thinking Technology Leader with 20+ years’ experience driving strategic innovation and organizational impact. Adept at leveraging AI, Power Platform, and collaboration solutions to deliver cost-effective, secure, and user-centric systems. Excels at bridging business and technology, guiding cross-functional teams, and championing initiatives that improve access, streamline operations, and reinforce a culture of continuous innovation—particularly within nonprofit and healthcare environments.

Cassandra Ansara

I help small business owners 2X their profits in 12 months without feeling overwhelmed and lost.

Founder | Investor | Managing/Operating Partner | Fractional COO for low and mid-market SMBs. I have bought, sold, and invested in the growth of 160+ businesses. I now help service-business owners streamline operations, grow profits, integrate AI-powered solutions, and build real value - so they can create scalable businesses, create real wealth, and empower others. Want me to help you grow your business? Click the link in my bio or shoot me a DM to get started.

Evan Gove

If you prepare right on Sunday evening…

You set yourself up for success for the entire week.

The worst assumption you can make as a business owner is this…

“Once I hire people to run my business, I will be hands off”

No matter how good your team is, you will always need to be involved in some way. 

Owning a business is so much more than running the day to day operations. 

You must coach, lead, inspire, network, and invest in the people and processes that will help everyone grow.

What is your best advice for business owners 5-10 years behind you? 

#network #entrepreneur #advice

Showing your team you appreciate their efforts is one of the most under rated ways to unlock more potential.

The best businesses are often ones no one wants to run. 

Usually they are boring, not flashy, cash machines. 

Sometimes the ugly thing that makes money is the best way to go.

The best advice I have ever received on when to fire someone? 

Here it is...

When evaluating whether to keep someone on your team, ask yourself this:

Knowing what I know now about this person's character, values, work ethic, and performance, would I hire this person again? 

If the answer is yes, keep them and invest in elevating their skillset. 

If the answer is no, replace them asap. 

If the answer is maybe. Determine if it is because they lack the values that align with your company (bad fit). 

Or if they are lacking in performance (production metrics - aka not producing the desired outcome they were hired for). 

If a bad fit, replace them asap. 

If they are lacking in performance, create a plan for improvement and enable them to succeed. 

If they still are lacking after giving extra enablement and support, it is time to let them go. 

What would you add to this?

The hardest lessons to learn are the ones you don't want to be wrong about. 

So many business owners fight the same battles over and over because they don't want to accept the reality of their situation. 

Whether it is an employee who is a bad fit, a failing department, or a collapsing business... 

Failure only means something if you learn from it and change your actions moving forward.

The growth mindset asks for permission later. 

Commit. Figure it out. Repeat. 

All that’s required is trying and iterating until you find success. 

Try. Fail. Try again. 

There are no secrets. 

There are no shortcuts. 

Only relentless determination to implement learnings from failure fast enough and long enough to (hopefully) find success.

Understanding the real cost of your lead gen is crucial for growth. 

CPL is vanity. Conversion is cash.

We build social platforms that generate a clients using your social platforms in 90 days

Your cost per lead is the last thing you should be looking at.

I see business owners getting hyped up about a cheap cost per lead all the time.

I've been speaking to a lot of business owners, and I spoke to one just this weekend. They were getting hundreds of leads but barely any qualified conversations.

A cheap CPL looks great on a report for the first month, but it gets exhausting very fast once you actually dial all of them and try to convert them.

You soon realize the quality isn't what you paid for, and your team is wasting hours on the phone with people who have zero intent to buy.

Let me give you a quick math lesson on this.

If you're generating 200 leads a month for $2,000, but only having 5 good conversations, you're not paying $10 per lead.

You're paying $400 per qualified conversation.

That's the real number. That should wake you up.

Here are two questions you need to ask your marketing agency tomorrow:

1. How are we actually qualifying these leads? We need 3-4 real qualifying questions. If they answer wrong, they get disqualified. Period. Yes, your CPL will go up, but your cost per qualified conversation will go down.

2. Why are we still using image ads? Videos attract higher-intent people. If your image ads are outperforming your video ads, it just means your videos aren't good enough. And by videos, I mean actual videos with you talking, testing hooks, and providing real value, not just graphics turned into a slideshow. Test more videos.

Stop optimizing for a fake number. Start optimizing for actual, qualified conversations that turn into cash.

P.S. Do you know your cost per qualified conversation? Not your CPL.

Whatever you accept in the small things becomes the big thing your company is known for.

Is running a marathon or being an entrepreneur harder?

The best systems run so smoothly you forget they are there.

People will be the number one factor that will make or break your business. 

Great people. Great success. 

No great people. No great success. 

Hire accordingly.

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The #1 reason businesses stagnate is not what you think. 

Most business owners I talk to say their business is stagnating for a number of reasons. 

"The economy is bad". 

"I can't find good employees". 

"I just had a slow year". 

"Folks aren't buying the way they used to". 

Everything except for the real problem. 

So what is the real problem? 

A personal willingness to dig into the business to identify the true constraint holding their business back. 

This is 70% of the work on its own. 

Then, you need to be willing to do everything you can to solve the problem. 

Some wait weeks, others months, years, and even decades. 

Once you reach this point, it is better to simply sell the business. 

A quick exit for less than what you would ideally want is better than a decade long slow death. 

Do you agree?

Marketing or sales…

Which one is more important to drive business growth?

A great life starts with gratitude. 

Gratitude for what you have and an understanding of how you can use what you have to improve the world for others. 

Without a true purpose in life, you will always lose drive. 

You will never deeply connect with your work. 

And most importantly, you will never feel gratified by the work you do…

And no one should live in that torturous cycle.

The best plan for success in business? 

Never stop trying to succeed…

You will eventually.

Fit > function

It doesn’t matter how good someone is at something. 

If they don’t embody your company’s ideals. 

They create friction in your company culture. 

Or generally lack an understanding of what it is that makes your company great. 

You don’t need to invest another dime in them. 

There are better fits out there to explore.

The greatest leverage you have over your competitors is your brand.

If more people, know you, trust you, and want to buy from you… 

You become a category of your own. 

And that’s hard to compete with.

Get your wildest ideas out of your head and into the world. 

Cooler things happen when you do.

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Cassandra Ansara

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The Battle

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