Cash Allred

Antler

One of the most active pre-seed VCs in the world, focused on founders at Day Zero.

Principal

Sweater

Venture Capital Associate

Lucid

Lucid products empower teams and companies of any size, in any location, to see where they are today and where they need to go next.

Data Analyst, Strategy & Analytics

University Impact

UI unlocks donor-advised funds (DAFs) and advises donors on impact investments into both for-profit and non-profit entities around the world.

VC Associate

Banyan Ventures

Early stage venture fund focused on traditional businesses in the Mountain West.

Summer Associate

Peterson Partners

Investment firm spanning early stage VC, growth equity, small to middle market buyouts, and industry consolidation across a variety of industries. Example investments include Bonobos, HireVue, Vivint, and My Hearing Centers.

Private Equity Summer Analyst

Elevate Global

Elevate Global provides training products and technology to microfinance institutions to assist necessity entrepreneurs grow their business, leave poverty, and repay borrowed capital.

Project Manager

Currently a Principal @ Antler, a pre-seed fund focused on backing founders at Day Zero. 

Connect with me about Antler here -> https://superlink.io/cashallred

Follow me on Twitter @ AllredCash

Outside of work, my family and I love adventuring :)

All comments, messages, & posts reflect my personal opinions.

The first Venture Fund for everyone. Join us!

Considering a rule of not investing in any 2x+ founders who didn’t send regular investor update in their previous company. 

The best founders I have worked with (and would back again) all did them, or at least called regularly, regardless of the outcome of the company.

Early-Stage Investor @ Antler | Tech, Startups, VC

VC INTERNSHIP APPLICATION OPEN: JD and application in the comments. 

+ handsome photo of Malcolm-Wiley Floyd for views.

Pretty good Black Friday. I saved…. all of my money.

New team members can increase speed in execution, but destroys speed in decision making, fixing core problems in a business, gathering feedback, etc. 

> Feedback loop gets longer (time). 
> Adds layers (dilution) between founder and data, customers, etc. 
> Too many people to keep happy in each decision (burden of proof goes up). 

Leaves founders a few options when decision making and data collection is most important:

> Don't hire anyone, reduce the team size. This is increasingly a great option given AI or if the founders just need a little more time to dial in. 
> Choose someone who can take the wiplash and just do the work, but they have to be extremely fast. 
> Choose someone who is a founder in their own write but within the org, but they have to have extremely good judgement.

One of our coolest investments is looking for a Power Systems Engineer.

Open article: Lead Engineer Power Systems | Notion by standardelectron.notion.site

GuerrillaGTM

At GuerrillaGTM, we believe in the power of organic, strategic growth. Just like guerrilla tactics rely on ingenuity and resourcefulness, we design marketing systems that are lean, impactful, and tailored to your business. Our systems:

✔ Generate consistent, quality leads with clear, authentic messaging.
✔ Leverage the tools and resources you already have for maximum efficiency.
✔ Align with your business goals to create sustainable, predictable revenue.

You didn’t build your business to burn out—you built it to thrive. That’s why we focus on practical, actionable strategies that don’t rely on big ad budgets or exhausting effort. Instead, we help you work smarter, not harder, so your marketing runs like a well-oiled machine.

It’s time to ditch the guesswork, stop burning dollars on ads, and move beyond referrals that don’t scale. Let’s create a guerrilla marketing system that grows with you, one that gives you the clarity, confidence, and momentum to build a business you love.

Owner/Founder

UCS Advisors

Marketing Advisor

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

The "Voice" of Sweater Online
- Created a content strategy and calendar across all socials including LI, IG/FB, Twitter and TikTok
- Increased followers and post engagement by 1500% over the course of the year.
- Launched Sweater's newsletter online with 3k+ subscribers in 1 week
- Created evangelists and ambassadors through the "Share Your Founding Number" campaign, the Founding Wallet Campain and the Referal Contest Campaign.

CopyWriter:
- Crafted Emails for Customer Lifecycle Campaigns
- Wrote Scripts for the Video team and talent
- Wrote copy for paid ads and cut ad spend
- Helped with copy in App 
- Created foundational VC 101 course for in-app

Marketing Advisor to Portfolio 
-Met with founders of portcos to talk branding, message and collaboration
-Taught GTM skills and tactics to founders struggling with organic funnel process

AI strategist:
Taught Chat GPT Sweater's brand and voice. Using Linkedin posts from Jesse Randall, Cash Allred and Cara Morphew as well as emails and website copy. I developed Sweater's voice to write copy congruent across the board.

Using prompts I created a competitive analysis to craft Sweater's message.

I also used AI to create the foundation for the in-app VC101 course.

Digital Marketing Manager

Sweet Fish

Utilizing expertise in podcast producing and account based marketing, to help customers develop their voice and create a platform to form connections and relationships with target accounts. 

-Working with the customer on premise of the podcast, strategy, and then promotion of episodes. 
-Coaching customers on how to use ABM to increase guest coordination efforts and turn guests into customers. 

-Podcast producer working with Sangram Vajare and Terminus on the MOVE podcast.

-Identified key customer targets and created a LinkedIn post for Adel and DataFramed podcast that received 10K views in 24 hours and 4X the number of downloads a normal episode receives.

-Doubling contract deals with customers after 1 month due to going above expectations. 

-Identified key customer targets and invited them as a guest on a show.  Worked with the host on building that relationship and closed a deal that covered the cost of the podcast for 3 years.

Producer

BlueMethod

Building an agency focused on teaching C-suite how to use LinkedIn via the 60 day to LinkedIn Mastery Process. Providing LinkedIn profile optimization, connection campaigns and content production. 

Running a LinkedIn Mastery community with 100+ social media strategists, digital marketers and other members, providing daily support, weekly training videos and 1:1 coaching on how to use LinkedIn effectively and efficiently.

- Helping executives manage their LinkedIn profiles, updated profiles to ensure on-point messaging, consistent branding, and crafting posts for executives to publish. Crafting ABM campaigns to get executives in front of key accounts. Adding 100+ target followers to the account monthly.

- Adding training/course material to LinkedIn Mastery for members to have a path to success using the LinkedIn Platform.

Partner

BlissPoint Consulting

Created course curriculum and produced instructional videos, including Beginner and Advanced Sales Navigator on LinkedIn.
Taught teams of up to 3500 people to use social media for sales including LinkedIn’s Sales Navigator for effective and in-depth marketing initiatives. Led sales management including creating accounts and lead lists, performing relevant searches, collecting leads, and using the features of smart links, team links, and InMail to start authentic conversations.
 
-Improved client visibility on LinkedIn by 400% with brand awareness and engagement campaigns that took advantage of expert understanding of LinkedIn algorithm for strategic benefit.
 
-Developed social media strategy and copy to help clients launch and improve social media presence with 1,000 to 6,000 views daily.

-Created several 90-minute instructional presentations including ones to be translated into Korean, Chinese, and Japanese and presented the English version of the training.

-Taught C-suite level executives and marketing and sales teams globally how to utilize LinkedIn to deploy brand and messaging by understanding the algorithm and employing best practices for marketing and social media: created LinkedIn courses like Social Selling.

-Assisted clients in setting up social media channels on Twitter, Facebook, Instagram, and Clubhouse, and blog accounts and developed content strategy and publishing schedule.

-Served as Sales Enablement Liaison with sales leaders to devise customized training based on their team needs. Managed digital marketing initiatives, including website optimization/analytics, campaigns, tracking, and reporting.

-Helped business executives manage their LinkedIn profiles, updated profiles to ensure on-point messaging, consistent branding, and crafting posts for executives to publish. Executive clients included leaders of companies like Net App, Presidio, Veeam and L3Harris.

Social Media Strategist | Trainer

CopperRain Creative

Produced videos and provided project management for video production for client social media and marketing campaigns. 
Capitalized on communication vehicles chosen for maximum client’s impact, including podcasts, blogs, and video. Produced hundreds of videos, including scheduling facilities, hiring photographers and on-camera talent, assisting with script creation, and overseeing post-production editing.

-Served as project manager for productions with budgets ranging from $70K-$100K annually.

-One of the first podcasters in Utah collaborated with other social media professionals to create a Podcamp Salt Lake City training program that provided training for 500 participants.

Founder, Co-Owner & Video Producer 

Force Fitness 

Utilized expertise in social media marketing, business management, training, and fitness and managed 50 coaches that helped hundreds of fitness clients achieve personal fitness goals. Utilized expertise in social media to create and run successful ad campaigns on Facebook, YouTube, Twitter, and Instagram to sell over $100,000 per year in Beachbody products. Developed and trained team of 50 business clients in business management and using social media for sales. Closed a minimum of five sales per month and averaged $5,000 per month.

-Grew social media network from close to zero to over 15,000 using a consistent content calendar to ensure company marketing and messaging reached a larger audience with hundreds.

-Identified key customer targets and created sales approaches that resulted in successful sales conversions, including producing a social media marketing video that received 20,000 views.

Founder, Sales Director and Business Management Trainer 

Go-To-Traction | I coach entrepreneurs to grow their online presence, generate leads, and build engaged communities using organic marketing and relationship-building techniques | Endurance Athlete | MOM of 4

Every small but mighty startup team knows this:

To get off the revenue rollercoaster, you must master that one right thing before you go after the next.

And when it comes to building a GTM function in your business- the same rule applies.

It’s time to stop leveraging enterprise strategies that simply don’t fit your budget or the way you operate.

It’s time to deploy a growth-stage-focused GTM system that enables you to quickly and effectively master the right marketing motion that serves your stage, strengths, and strategy.

I’ve been on both sides of the table: as a founder scaling a 7-figure business, and in the investor room hearing companies pitch for funding when what they really needed was a solid marketing system. Most founders think they have a funding problem, but more often than not, it’s a marketing problem.

You don’t need more noise. You need a practical GTM plan that’s right-sized for your stage and team. One that builds confidence in your marketing, supports your growth goals, and honors the relationships and reputation you’ve worked so hard to build.

That’s why I created GuerrillaGTM:

Laser Focused. I help you nail one marketing motion at a time, no more random acts of marketing.

Organic First. Paid ads shouldn’t be your first move. I teach you how to build relationships and drive pipeline through organic channels, so your marketing works even when your ad budget doesn’t.

Agile Framework. Cookie-cutter templates don’t cut it. I guide you through simple, high-impact steps that test, learn, and adapt so you get fast, reliable data to inform your next move.

My 5D Framework:
Discover
Develop
Deploy
Data
and Double Down

Helps founders build marketing systems that grow with you: founder-led and company-supported, giving you the freedom to scale without losing your unique voice and connections.

Think of me as your no-BS partner in scaling your business. I help you build momentum one step at a time so you can grow sustainably and stay aligned with your vision.

Let’s build a GTM strategy that’s real, organic, and true to you.

We got this 🤘

taplio

The Battle

Cash Allred

⛰️ Lorri (Randle) Kane

Followers

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taplio

The Battle

Cash Allred

⛰️ Lorri (Randle) Kane

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cash Allred's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCash Allred's LinkedIn Performance