Casey Parram | The Business Strategist

The Business Strategist - Fractional CMO & Coaching for Founders wanting to grow without uncertainty.

Fed up of being a slave to your business. Swapped the 9-5 for a 24/7? Dealing with overwhelm and inconsistency? 

I'll get you aligned on how to transform your business so it serves you:

Scaleable Marketing Systems > Get more outputs from your existing effort. (Guaranteed)
Proven Growth Strategies > Shortcut YEARS of learning & expensive mistakes.
Consistent Sales > Grow without uncertainty and inconsistency.

Founder

Danny T | International DJ & Producer

Manager to International DJ/Producer Danny T

Artist Manager

TAILORED ATHLETE

Self Employed

Business Growth Consultant

The Deltic Group

Oversaw the operation of a 2000 capacity venue.

Deputy Manager of the year 2017.

Deputy Manager

Tower Boots Ltd.

From the age of 18, I began as a sales advisor and worked my way up to assume a role under the director of London's best independent branded footwear company. I was working alongside the Company manager who was responsible for 3 Stores in North London & an on-line store based in our warehouse.

Under Director

Luminar PLC

Bartender

🚀 Strategies. Systems. Sales. For Solopreneurs & DTC founders. Simplified scaling, without overwhelm or uncertainty | DM “COACH” to find out more 🙏🏽

12+ Years investing, advising and scaling startups with Growth Marketing. 
In 2022, I was CMO at an 8-figure brand, had 2 businesses, as well as being a dad.
6-fig salary, 80+ hour weeks… I burned out.

“90% of the time you spend with your child is from the ages of 0-16”
- I read that quote and realised something had to change.

So in 2023,  I chose the selfish life.

> Left my companies. 
> Prioritised parenthood. 
> Transitioned into Coaching and Fractional CMO advising.

Now, I apply the same principles that have made millions for large brands to operate The Growth Partner Plus Program, a model that allows me to:

Do GREAT work, for GREAT people, on my terms.

With 1 offer, 1 audience, no team, 4-day weeks, without tons of followers.

High leverage. Low stress. Big results.

It’s designed for intimacy and getting results.
It's not infinitely scaleable because I don't want it to be.

No Skool Group. 
No Account Managers.
No 400+ Hours of Content.

It's me + you... going to battle side by side.

As a founder, you’re likely…

• Putting out fires daily instead of preventing them.
• Spending a lot of time overthinking or being overwhelmed.
• Capable of Sales/Marketing, but it’s not your ‘zone of excellence’.

Sound familiar? If so…

I share the systems, tactics and frameworks you need to scale; giving you the right information, at the right time with examples of what is working now. 

No BS, no guru talk…

There's 2 ways I help founders scale their marketing efforts…

1. The Growth Partner Plus Program (Personalised strategy, guidance and implementation)

2.  Shopify Brand Owner between £1M - £3M? Want a CMO without the salary?

DM with the word "GROWTH" if you want the details.

Casey.

P.S. - Any book (philosophy or entrepreneurship), travel or dad/son activity recommendations are just as welcome 🙏🏽

Casey Parram

CommerceCore

Email Marketing Manager

Kilo Health

Salonams.eu

- Created and optimized E-commerce processes
- Created monthly reports and tracked different KPIs of E-commerce
- Monitored daily operations and user experience
- Monitored overall company's marketing channels - Google Ads, Facebook Ads, Email marketing and SEO
- Directly managed Email marketing channel
- Managed E-commerce and marketing projects, budgets
- Analyzed data to improve further decisions

Head of Operations

Chief Technology Officer

One Effect

Co-Founder

Growing DTC Brands With Customer Retention and LTV | Email Marketing | Copywriting

Many DTC brands aren't taking advantage of email marketing by showing up at the right moment and converting prospects.

If your brand isn't generating 20-30% of your total revenue from email marketing - there is much space for improvements.

There are several mistakes that I see brands make:
1. Sending generic content to the whole subscriber's list
2. Sending too many emails, while most of them are sales-oriented
3. Ignoring the importance of a well-designed and structured email
4. Not optimizing popup timing and strategy
5. Ignoring what their data is saying

If you recognize yourself - you might be leaving money on the table.

And as customer acquisition costs are rising, some brands are still not getting the most out of their email marketing channel.

Instead of overlooking this channel, you should focus on:

1. Setting up your core automation flows
2. Perfecting personalized content strategies
3. Optimizing your email list building and hygiene strategies
4. Creating a meaningful relationship with your customer
5. Covering the entire customer journey and ensuring a seamless experience

And if you find it difficult to implement this

I'll help you increase customer retention and LTV with straightforward email marketing strategies.

taplio

The Battle

Casey Parram

Lukas Menkevičius

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