Casey Parram | The Business Strategist

The Business Strategist - Fractional CMO & Coaching for Founders wanting to grow without uncertainty.

Fed up of being a slave to your business. Swapped the 9-5 for a 24/7? Dealing with overwhelm and inconsistency? 

I'll get you aligned on how to transform your business so it serves you:

Scaleable Marketing Systems > Get more outputs from your existing effort. (Guaranteed)
Proven Growth Strategies > Shortcut YEARS of learning & expensive mistakes.
Consistent Sales > Grow without uncertainty and inconsistency.

Founder

Danny T | International DJ & Producer

Manager to International DJ/Producer Danny T

Artist Manager

TAILORED ATHLETE

Self Employed

Business Growth Consultant

The Deltic Group

Oversaw the operation of a 2000 capacity venue.

Deputy Manager of the year 2017.

Deputy Manager

Tower Boots Ltd.

From the age of 18, I began as a sales advisor and worked my way up to assume a role under the director of London's best independent branded footwear company. I was working alongside the Company manager who was responsible for 3 Stores in North London & an on-line store based in our warehouse.

Under Director

Luminar PLC

Bartender

🚀 Strategies. Systems. Sales. For Solopreneurs & DTC founders. Simplified scaling, without overwhelm or uncertainty | DM “COACH” to find out more 🙏🏽

12+ Years investing, advising and scaling startups with Growth Marketing. 
In 2022, I was CMO at an 8-figure brand, had 2 businesses, as well as being a dad.
6-fig salary, 80+ hour weeks… I burned out.

“90% of the time you spend with your child is from the ages of 0-16”
- I read that quote and realised something had to change.

So in 2023,  I chose the selfish life.

> Left my companies. 
> Prioritised parenthood. 
> Transitioned into Coaching and Fractional CMO advising.

Now, I apply the same principles that have made millions for large brands to operate The Growth Partner Plus Program, a model that allows me to:

Do GREAT work, for GREAT people, on my terms.

With 1 offer, 1 audience, no team, 4-day weeks, without tons of followers.

High leverage. Low stress. Big results.

It’s designed for intimacy and getting results.
It's not infinitely scaleable because I don't want it to be.

No Skool Group. 
No Account Managers.
No 400+ Hours of Content.

It's me + you... going to battle side by side.

As a founder, you’re likely…

• Putting out fires daily instead of preventing them.
• Spending a lot of time overthinking or being overwhelmed.
• Capable of Sales/Marketing, but it’s not your ‘zone of excellence’.

Sound familiar? If so…

I share the systems, tactics and frameworks you need to scale; giving you the right information, at the right time with examples of what is working now. 

No BS, no guru talk…

There's 2 ways I help founders scale their marketing efforts…

1. The Growth Partner Plus Program (Personalised strategy, guidance and implementation)

2.  Shopify Brand Owner between £1M - £3M? Want a CMO without the salary?

DM with the word "GROWTH" if you want the details.

Casey.

P.S. - Any book (philosophy or entrepreneurship), travel or dad/son activity recommendations are just as welcome 🙏🏽

Casey Parram

Laura Maurer Marketing Consulting

Working with clients across industries, I develop actionable roadmaps that help brands to achieve their goals. By collaborating closely with executive teams, I create holistic marketing plans that incorporate social media, email marketing, digital partnerships, advertising, and influencer marketing to drive measurable results.

Some brands I've worked with: Samsung, Amazon, Made by Nacho, PicCollage, Miz Mooz, Visit Sweden, Volvo, Skinceuticals, Soapply, IMBOLDN.

Founder & Marketing Consultant

Laura Maurer Coaching

If you’ve made it this far, you want to know…

How can I *actually* help you:

- Get super clear on your vision
- Develop a mindset & strategy that supports your growth
- Create a super tailored roadmap for YOUR business
- Feel confident that you’re heading in the right direction
- Leverage your gifts effectively

& ultimately… replace your corporate income by starting a business you absolutely love.

---

Meet my client Jenn.

Jenn — in her mid-30’s — had quickly moved up the ladder at a number of award-winning communications agencies across the US, being named SVP before turning 30.

When she came to me she:

- Was completely burned out from spending years working her magic for her clients at all hours of the day but realized she had no equity or real ownership in her company at the end of the day.
- Was intrigued by the idea of starting a consulting business, but feeling unsure about her ability to create the “stability” offered by her corporate roles.
- Was winning huge accounts and awards for her company but seeing almost none of the upside (just more work).
- Needed support to get clarity on how she wanted her life to look (10+ years of working 15 hour days for someone else will make it hard for you to prioritize what it actually is that *you* want).
- Felt unsure about the next steps to take to get her business off the ground and build a pipeline of paying customers.

If this resonates — you’re not alone.

I guided Jenn on a journey to get clear on her vision and purpose, create a strategic roadmap to bring the vision to life, and gave her the ongoing support to build her business while staying calm and grounded.

When you get the right support to take big action, you’ll see BIG shifts.

The result?

Increased confidence. Complete control of her schedule. And a multiple 6-figure income.

Ready to explore?

Founder & Coach

Weak Ties/Strong Bonds

Co-Founder

the old girls club

Member

Flora Nuit

Conceptualized, developed, and launched a self-funded retail company aimed at improving the lingerie shopping experience. We allowed women to host private shopping events featuring unique, high quality products from up-and-coming designers, and to receive expert assistance from our team of specialists.

Developed strategic partnerships with brands such as Campari America to create unique, engaging, and intimate customer experiences.

Featured in Time Out New York, Pure Wow, Daily Candy, Maxim, and more.

Journelle

- Social Media and Community Management

- Marketing Planning and Coordination

- Event Planning and PR

- Email Marketing and Campaign Management

- SEM, SEO, and Affiliate Manangement

Social Media and Marketing Manager

InvestBA

InvestBA.com is the premiere source for real estate and other investment opportunities in Argentina and Uruguay. As Lifestyle Editor at InvestBA.com, I showcased the pinnacle of art, design, fashion and luxury living in Buenos Aires. From gallery openings to wine tastings to polo matches to one-on-one interviews with BA's business and fashion elite, I oversaw all VanityBA lifestyle content to complement the assorted investment opportunities featured daily on InvestBA.com.

Duties also included creating the majority of the visual content for the site, establishing and maintaining the VanityBA Twitter page, and increasing site traffic by promoting articles and content on relevant news and networking sites. I interviewed artists and designers and covered events such as Buenos Aires Fashion Week, art gallery and museum openings, and the Argentine Polo Triple Crown for the website's premium content newsletter, InvestBA Privada.

Lifestyle Editor

Peter Lik USA

Ran and oversaw the gallery on a daily basis.  Generated over $75,000 in sales in 4 months.  Provided art consultation to clients hoping to expand their art collections.  Maintained relationships with clients and identified potential corporate clients.  Trained new employees in gallery management and computer system.

Art Consultant

Washington & Lee University

Served as Administrative Assistant to the Men's Varsity Lacrosse Coach, creating recruiting databases, making travel arrangements, and provided general support to the coaching staff.

Administrative Assistant

Whitehall Interiors and Home Staging

Met with clients to assess projects, created and oversaw design plans, and worked with furniture vendors

Design Assistant

I take a strategic, sustainable, and actually enjoyable approach to business growth—whether that’s scaling an e-commerce brand through high-impact email and SMS marketing or helping a solopreneur build a thriving, profitable business from scratch.

As a marketing consultant, I’ve spent the last 12 years helping brands build and refine their marketing strategies, with a focus on email & SMS. I believe in creating thoughtful, high-converting programs that let brands own their audience—so they’re not at the mercy of an ever-changing algorithm. I’ve helped brands go from zero to seven figures in year one, and I work with many clients for years at a time, acting as a strategic partner as they scale.

I've supported clients to:
✔️ Hit 7 figures in sales from email in Year 1.
✔️ Add an additional 5 figures in 2 months by implementing strategic automations.
✔️ Build a mailing list to over 60k highly engaged subscribers in Year 1.

As a coach, I help women solopreneurs navigate the leap from corporate to entrepreneurship—without the overwhelm, overwork, or overthinking spiral that can come with it. My approach is equal parts strategy, support, and helping you actually enjoy the process of building something of your own.

My clients have:
✔️ Scaled to 7 figures in one year as a solopreneur.
✔️ Developed streamlined, high-impact offers that replace their corporate salaries (and then some).
✔️ Leveraged their expertise to secure high-paying partnerships and build businesses that give them financial and lifestyle freedom.

The common thread between these offers? I believe business growth should be intentional—not just fast, but built in a way that supports your goals, lifestyle, and long-term vision.

If you’re a brand looking to scale your email & SMS marketing—or a solopreneur ready to take your business seriously (without taking yourself too seriously)—let’s talk.

📩 laura@lauramaurer.com
🌐 www.lauramaurer.com

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Casey Parram

Laura Maurer

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