🚀 Strategies. Systems. Sales. For Solopreneurs & DTC founders. Simplified scaling, without overwhelm or uncertainty | DM “COACH” to find out more 🙏🏽

12+ Years investing, advising and scaling startups with Growth Marketing. 
In 2022, I was CMO at an 8-figure brand, had 2 businesses, as well as being a dad.
6-fig salary, 80+ hour weeks… I burned out.

“90% of the time you spend with your child is from the ages of 0-16”
- I read that quote and realised something had to change.

So in 2023,  I chose the selfish life.

> Left my companies. 
> Prioritised parenthood. 
> Transitioned into Coaching and Fractional CMO advising.

Now, I apply the same principles that have made millions for large brands to operate The Growth Partner Plus Program, a model that allows me to:

Do GREAT work, for GREAT people, on my terms.

With 1 offer, 1 audience, no team, 4-day weeks, without tons of followers.

High leverage. Low stress. Big results.

It’s designed for intimacy and getting results.
It's not infinitely scaleable because I don't want it to be.

No Skool Group. 
No Account Managers.
No 400+ Hours of Content.

It's me + you... going to battle side by side.

As a founder, you’re likely…

• Putting out fires daily instead of preventing them.
• Spending a lot of time overthinking or being overwhelmed.
• Capable of Sales/Marketing, but it’s not your ‘zone of excellence’.

Sound familiar? If so…

I share the systems, tactics and frameworks you need to scale; giving you the right information, at the right time with examples of what is working now. 

No BS, no guru talk…

There's 2 ways I help founders scale their marketing efforts…

1. The Growth Partner Plus Program (Personalised strategy, guidance and implementation)

2.  Shopify Brand Owner between £1M - £3M? Want a CMO without the salary?

DM with the word "GROWTH" if you want the details.

Casey.

P.S. - Any book (philosophy or entrepreneurship), travel or dad/son activity recommendations are just as welcome 🙏🏽

Casey Parram

Jure Knehtl

Growth Expert for International Scaling ECOM Brands

3x Founder | 2x CMO from 0 to 50M+ € in Europe | Now building my own eCommerce brand 🛠️

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 300M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 11+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 50M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

Chief Executive Officer

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Last week, I spoke to +60 startup founders about Meta ads.

We dived into:
- What works and what doesn't in 2026
- Creative process and strategy that brings profitable results
- Effective scaling in 2026 (beyond Ads Manager)
- How to plan and execute a GTM strategy on a new market and/or product
- Optimization beyond the ad metrics
- Practical success cases

I haven't done a speech in a while, but it was great to be back and share my knowledge with the audience. It always energizes me to push the event further and never stop growing, improving, and learning.

The founders were curious, asking practical questions and explaining their situations and challenges, which led to a great discussion at the end with Q&A.

My knowledge was shared, but remember:

"Knowledge is power only if you use it."

Thank you for organizing this great event SBC - Slovenian Business Club & special thanks to David Žalec for the invite!

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Webinar May

⤷ Check my newest article HERE: https://wescalebrands.io/articles/what-ecommerce-brands-need-to-go-from-100000-e-monthly-revenue-to-1000000-e/

Checklist

⤷ Get your free 23 Step Ecom Checklist: https://wescalebrands.io/checklist-and-growth-tips/

Founder/Growth CMO🚀 • Growth Advisor • 300M+ € Sales Generated in Europe • On a Mission to Scale Profitably

Everyone thinks they know Meta ads. 

But the game has changed. 
It’s no longer about fancy hacks or secret settings. 

It’s about understanding the platform’s core mechanics and how to leverage them for sustainable growth. 

In 2026, it’s all about creative testing, data-driven decisions, and a deep understanding of your customer.

9/10 times, when we launch whitelisting (partnership) ads on an account, they outperform everything else.

Different niches. Different budgets. Same outcome.

We combine:
- Different following sizes
- Different personas
- Content formats
- Copy angles

Been working especially well for acquiring new customers.

Not a hack — just how trust scales in paid media.

Use that insight however you want.

Nobody can guarantee results in ECOM or marketing. Nobody. 
 
There are no such things as: 
 
- We guarantee X revenue. 
- We guarantee X ROAS. 
- We guarantee X CPA. 
 
Period. 
 
Working in ECOM and marketing for 10+ years, people often ask if I can guarantee results. 
 
As good as it would be to say YES, I can't say that. 
 
If it were that simple, every ECOM brand would be successful, and all of us would be billionaires. 
 
There is only: 
 
- Frameworks. 
- Testing. 
- Reading data. 
- Learning. 
- Iterating. 
 
Sure, the more experiences you have, the more you know what to do because you have many tests under your belt. 
 
Each case is different. 
 
But nothing is guaranteed. 
 
Those who 100% guarantee don't know enough. 🤝 
 
What do you think about this?

True ad creative winner is not defined by: 
 
- CTR 
- Hook rate 
- Hold rate 
- ATC rate 
- CPM 
 
Although these secondary metrics matter as well. 
 
True ad creative winner is defined by VOLUME 🏆 
 
This means: 
1) how much budget can you invest behind the creative 
2) how broad it can go with targeting and 
3) the number of purchases it generates 
 
... while still hitting the successful KPI 🚀 
 
Remember that.

Stop criticizing your leaders 🛑

If you have never led yourself, or your leader has:
- <10 years of experience
- 0 leadership coaching
- They have been put in the situation because they were excellent with execution and produced results.

Instead of talking behind their backs and addressing the work environment with others ...

Give them direct feedback and support them 🙏

IMPORTANT (!) Feedback goes both ways. You need to share and listen and not take things personally. That's often the most challenging part for all.

THE TRUTH:
It is HARD to be a young and inexperience leader

I did it myself:
a) Leading 30 people in the marketing department when I was only 26
b) Leading 32 people inside my growth agency at the age of 29 

But the reality check:
Was I the best leader? NO
Did I always make the right decisions? Big NO
Did I have a great leader in the past from whom I could learn? NO
Did I have a great mentor? NO
Did I have leadership experience? NO

But I tried my BEST every single day.

And many great things happened because of it 🙏❤️

Thanks to all the people in the team, business partners, and leadership for putting me in that position so I could grow and become the version of JK I am today.

So shoutout to all the young inexperience leaders out there who are trying their best 🙏❤️

Keep going 💪

And for the rest, support them, work with them, and give them feedback so you all can thrive 🚀

Why do most brands implement CONTENT CREATORS into their content creation process for paid ads 🤔 
 
- Native to the platform 
- Social proof 
- Performance 
- Local language 
- Speed of creation 
- Investment efficiency 
- Great for ads + landing pages 
- Opportunity for Whitelisting 
- Creative diversity 
 
One of the key areas that help me scale 10+ brands above 8 figures and what I work on with my coaching clients. 
 
But what makes the difference? 
 
Just hiring a couple of creators won't be enough... 
 
You have to: 
1) Do the research 
2) Ideation 
3) Create strong briefs 
4) Provide feedback and examples 
5) Share the performance and potential upgrades across creators 
6) Build long-term partnerships

Most fast-scaling DTC brands are crushing it with their creators' programs - Don't stop - think outside the box!

Creative velocity = speed of creative iteration → equals speed of learning → equals speed of scale.

Slow velocity = slow learning = slow scale.
Fast velocity = fast learning = asymmetric scale.

(1) Output Metrics
These answer: How much are we producing?

Examples:
a) Concepts per week
A “concept” = new idea/angle/storyline (not just a new edit)
World-class brands: 5–15/week

b) Variations per concept
Variations are hooks, CTAs, formats, lengths, talent swaps, etc.
Top performers: 3–7 variations per concept

c) Total new creatives shipped
Concepts × Variations = total launch volume
Top performers: 20–50 new ads/week shipped into testing

These metrics tell you raw output speed.

(2) Speed Metrics
These answer: How fast can we learn?

a) Time to launch (TTL)
Idea → Live in account
Healthy TTL: 3–10 days
Bad TTL: 4–8 weeks

b) Time to kill (TTK)
Launch → Decision to kill
If you let losers run too long, they eat signal and distort data.
Good TTK: 24–72 hours

c) Time to iterate (TTI)
Kill → New improved version shipping
Healthy TTI: 3–7 days
Combine them and you get:
TTL + TTK + TTI = Loop duration

High creative velocity = short loop
Low creative velocity = long loop

(3) Quality / Outcome Metrics
These answer: Does creative actually drive performance?

Important ones:
a) Winner rate
% of creatives that break even or scale
Good winner rate in DTC: 8–20%
Bad winner rate: 1–5%

b) Scaler rate
% of creatives that scale past learning phase with profit
World class: 1–3%
This statement scares most founders — scaling is selective.

c) Longevity
How long before a creative fatigues?
A great creative might scale for: 4–12 weeks
A bad one fatigues in: 3–7 days

Key takeaway:
Most brands stuck at €1–3M ARR have creative velocity problems — not Meta problems.

Slow velocity = slow learning = slow scale.
Fast velocity = fast learning = asymmetric scale.

Here’s something marketers don’t say enough:

✨ Paid social isn’t harder now — it’s more honest.

Meta no longer rewards:
- Clever structure hacks
- Tiny audience overlaps
- “magic budget” scaling

Meta rewards strong signals — signals that look like real business momentum:
✔ High conversion rates
✔ Consistent add-to-cart behavior
✔ Strong repeat purchase trends
✔ Clear, differentiated creative

So the real shift isn’t: harder platforms —
— it’s platforms that expose weak strategy faster.

If you’re blaming the algorithm, first ask:
- Is my funnel signal strong enough?
- Is my creative telling a real story and dressing the targeted customers?

Drop YES if this resonates — or comment with one thing you’re rethinking about paid social right now 👇

Performance marketing has changed, so should you:

1) ROAS ➪ NC (New customer's) ROAS
2) MER ➪ % of profitability, GM per order
3) Blended CPO ➪ NC CPA
4) Media buying hacks ➪ Creative strategy
5) Product pages ➪ Landing pages
6) Evergreen sitewide sales ➪ Bundles and special offers
7) Revenue ➪ New vs. returning customer's performance
8) Product you can sell through Facebook ➪ Upgraded with retention opportunities and reaching new customers

Which evolution is a MUST? Let's find the winner 🏆

Your ads aren’t converting for one of these three reasons: 

1. Your offer is weak. 
2. Your creative is boring. 
3. Your (creative) targeting is off. 

It’s that simple. 

Stop blaming the algorithm and start focusing on what you can control.

You might do all the right things, but if you do them on the wrong product, you won't be able to scale.

So many times, I see this with clients and brands I talk with.

They:
- Listen to the right podcasts
- Follow the right people who are doing it in practice and have proven traction
- Observing the right brands
- Operate on the scalable markets

The key learning:
"Not all products are scalable."

No matter if you:
- follow the scaling frameworks
- have great margins
- test creatives aggressively
- build landing pages 
- master ads and creatives
- have a great offer
- offer great customer experience

It's not going to work on all the products. PERIOD.

It's happened to me multiple times; although I was doing all the right things, the profitable scaling was just not there.

So don't ignore the Power of Finding the Right Product 🚀

It all starts there...

Watch out for that frequency 🛑🙊 
 
I just finished one account audit, and I wanted to share an interesting finding with you. 
 
On the discovery call client complained that none of the new creative tests 
 
Although I am really not a fan of testing in creative testing in Adavntage+ (lack of control), I looked into it. 
 
Here is what I found: 
💡 Missing existing customer budget cap 
💩 frequency 9 in 3 days + a LOT of negative comments connected to the frequency of ads 
 
*Note: they are an early startup that had a customer database of 3K customers 
​ 
My suggestions: 
(1) Test in ABO 
(2) Exclude existing buyers (always) 
(3) Analyze audience segments breakdown 
(4) Use Advantage+ for scaling

Most brands try to lower CAC by tweaking bids and budgets.

But that’s rarely where the real leverage is.

In my experience scaling e-commerce brands, new customer ROAS is mostly structural.

There are 4 levers that actually move CAC — and most brands are only using one or two of them.

1️⃣ Partnership & whitelisting ads (at scale)

When you run ads through creators whose audience already buys at your price point, you skip the entire trust-building phase.

Lower friction = lower CAC.

Each creator also unlocks a new micro-audience Meta couldn’t reach through your brand page alone.

And you’re feeding the algorithm more signals.

>>> Action point: Run ppartnership ads with bigger creators on your local market that already have your potential audience.


2️⃣ Different creative formats

 Meta doesn’t just read text.

 It reads visual patterns.

If you only run one type of creative, you’re forcing all buyers through one narrow door.

Different formats attract different buyers:
- Listicles
- Founder storytelling
- Lifestyle content
- Product breakdowns
- Problem/solution creatives

Each format opens a new audience pool.

>>> Action point: Make sure to introduce 1-3 creative formats on the bi-weekly basis 


3️⃣ Different personas

 Same creative.

 Different message.

A dad, a gym guy, and a 45-year-old executive buy the same product for completely different reasons.

The angle of the ad determines who Meta shows it to.

>>> Action point: Go beyond messaging - use creators, voiceovers, and adopted landing pages to the personas


4️⃣ Upper funnel exposure

 Reach campaigns don’t drive purchases directly.

But they pre-warm the market.

When someone has seen your brand 3–5 times before the conversion ad appears, your CAC drops dramatically.

>>> Action point: Run 5-15% of the total budget on campaigns that exclude buyers, visitors and engagers


These force Meta to actually hunt for new customers.
(But don’t assume Meta follows this perfectly.)

The real mechanism behind all 4 levers:
They expand your total addressable audience.

More qualified prospects → cheaper new customer acquisition.

If you’re only running:
 • broad campaigns
 • one creative format
 • one angle

You’re leaving a lot of efficiency on the table.

Curious how other brands structure their acquisition:

Which of these levers has had the biggest impact on your CAC?

taplio

The Battle

Casey Parram

Jure 🚀 Knehtl

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taplio

The Battle

Casey Parram

Jure 🚀 Knehtl

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jure 🚀 Knehtl's LinkedIn Performance

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