Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Buxton USA / Buxton Medical Equipment Corp.

I lead day-to-day operations for Buxton USA, a manufacturing and service company specializing in autoclaves, washers, and custom performance upgrades for research labs in the life sciences and biotech sectors.

My focus:
Building a high-performance team that keeps our clients’ equipment cooperating and their downtime minimal.

What I’m known for:

Turning complex workflows into clean, repeatable processes

Setting high standards — and creating the systems to meet them

Translating field expertise into training, documentation, and better results

Leading with clarity, directness, and the occasional one-liner that lands

Buxton is a family-owned company with 40+ years of experience and a commitment to craftsmanship, customer service, and American manufacturing. I’m here to build on that legacy — and scale it with intention.

Chief Operating Officer

The Bold Leadership Revolution

Action oriented, Business & Leadership Coach, working with unapologetically ambitious people to excel in their chosen path. 

I work with my clients to:

-	Radically reduce feelings of overwhelm and burn out.
-	Gain greater confidence and courage in their businesses.
-	Boost their performance and productivity.
-	Become a leader in both life – and business.
-	Overcome the internal factors that block their success.
-	Get out of debt and enjoy financial freedom through creating their ideal career path.


Connect with me:

Twitter: https://twitter.com/taragnewman
Instagram: https://www.instagram.com/thetaranewman

I run a variety of 1:1 and Self Study Programs to deliver the best coaching experience to my clients.

Business Growth, Sales, & Profit First Consultant

COO at Buxton USA — a manufacturing and service company delivering reliable equipment that minimizes downtime for research labs in the life sciences and biotech industries.

We specialize in autoclaves, washers, and custom performance upgrades that extend the life of critical equipment — so you can avoid procurement delays and keep your operation running without interruption.

I lead operations across manufacturing, service, engineering, and customer experience, ensuring our clients get what they need: responsive support, smart systems, and a team that takes pride in doing things right the first time.

Before Buxton, I ran a successful business coaching and consulting practice. That background shows up in the way I lead: systems-first, results-focused, and unapologetically high standards. Excellence isn't aspirational — it’s operational.

I believe in clear processes, skilled trades, honest communication, and strong boundaries (because someone has to hold the line). Humor helps. So does caffeine.

If you're in the business of creating scientific breakthroughs, we’re in the business of making sure your equipment doesn’t get in the way.

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The Battle

Casey Hill

Tara Newman

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taplio

The Battle

Casey Hill

Tara Newman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

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