DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Shmuel "Sam" Eisenberg

Design for Decks

We help founders craft professional, head-turning pitch decks that impress investors and 
‍bring your ideas to the world. 

Done-for-you deck design, pitch deck reviews and consults, and deck-building sessions. 

💥Our decks have raised upwards of $2.5B for high-impact start-ups and investors including: Box Group, Jefferies, A-Star, FundersClub, AirAngels, FJ Labs, David Energy, Virtual Dining Concepts, SmithRX, and dozens more. 
💥Pitch Deck Roasting Service- actionable feedback on how to get your pitch deck investor ready.
💥Educational Workshops for Mercury Raise, Latitud, JumpStart Foundry, OurCrowd, and more.
💥Mentoring in founder communities including Founders Institute, Growth Mentor, Labena Ventures, PODIM, Start-up Hungary, and more.
💥Interviewed by founder, start-up, and fundraising platforms, including: First Customers, Meet.Capital, Digital Entrepreneur, Course Method, etc.

Co-Founder | Operations & Customer Experience

Umbrella Micro Enterprises 

Helping educate and train over 8,000 members start and grow online businesses, through Really Successful, Umbrella's eCommerce focused sister company. 

Managed globally distributed 12 person team across operations, customer support, sales, and marketing while leading strategy and implementation rebuild of our entire tech, team, operations, and finance.

Chief Operating Officer

➼Scaled down team 60% while consistently receiving >95% positive feedback from clients, and ticket resolution times of <20 hours.
➼Developed protocols for sales team allowing better informed pre-sales process and in-turn conversions.
➼Support-Led Product Development: Created feedback mechanism for turning customer feedback into product improvements (feeding customer success/satisfaction flywheel).

Head of Customer Support

Growth Element

Consulting work with clients across multiple industries.

Clients I directly worked with include:
Alex Singer Project (Education Non-Profit), AEvent (SaaS), UrbanMonks (Marketing agency), Tekumah 2023 (Politics/Media), Unforgettable Israel (Social Impact Tourism), Bath Haven (eCommerce Brand, acq. Thrasio), Party Source (eCommerce Store), Jerusalem Community Council (Government), Orthodox Union NextGen (Community Non-Profit), Ulpan La-Inyan (Small Business), and more.

This list includes clients served through Growth Element but also others who I served privately.

Marketing & Operations Consultant

Shabbat Of A Lifetime

Hosting guests from around the world for meaningful Shabbat dinners throughout Jerusalem. 

50,000+ guests served during my tenure; growth from ~5,000 in my first year to ~20,000 in my final year. 

I originally joined as a host, later joining as a coordinator, and eventually graduating to fully running everything client facing (direct sales, account management, coordination, feedback) and host + waitstaff (onboarding, coordination, feedback, etc.  while facilitating the transition from mom-pop organization-> growth ready and scalable venture.

🕯️New Business Generation and Growth of Existing Accounts resulting in >30% YOY growth
🕯️Staff and team member recruitment, hiring, and training, and management- 100+ hires
🕯️Facilitated programming for 50,000+ guests including but not limited to political delegations, student groups, businessmen, clergy, and pilgrims
🕯️Personally hosted more than 70 groups & delegations in our Jerusalem Home

Head of Operations

Israel Defense Forces

Tank Loader -> Tank Commander -> Squad Leader (armored infantry) -> Platoon Sergeant -> Assistant to Company Commander

Platoon Sergeant | Mechanized Infantry, 7th Brigade, 82nd Battalion

Hey,

I'm Sam, co-founder of Design For Decks, where I've been honored to work with high-impact founders and investors, who have raised well over $2B using our decks. Beyond pitch deck building, I'm passionate about sharing pitch deck expertise with others to help them succeed and bring their ideas to life. 

I've been blessed to have have been invited to speak at large tech events in Europe and by LinkedIn to give pitch deck education to a group of 80k+ entrepreneurs. I'm also proud to be a 5-star pitch deck + marketing mentor in various founder communities, notably, Growth Mentor.

Prior to my current work, as a teenager, I helped launch various ecommerce businesses (one still going strong today) later moving into the world of politics and activism, only to shift my focus to tech, marketing and operations, for the last 7+ years. 

I've launched many projects, with some successes- and multiple failures. 

Some other labels that might be helpful in understanding who I am: I am a husband, father, political activist, military veteran, kidney donor, marathon runner, and world traveler, among other labels.

New York->Jerusalem->Budapest

If anything I wrote resonates with you, please feel free to reach out. I'm happy to help where I can.

Co-Founder | Chief Executive Officer

💥We help founders craft professional, head-turning pitch decks that impress investors and 
‍bring your ideas to the world.
💥To date: our decks have raised upwards of $2B for high-impact start-ups and investors.
💥Pitch Deck Roasting Service- actionable feedback on how to get your pitch deck investor ready
💥Workshops & Masterclasses allowing us to reach and educate countless tech, founder, and design, entrepreneurs and communities including Mercury Raise, Latitud, OurCrowd, and more.

taplio

The Battle

Casey Hill

Shmuel "Sam" Eisenberg

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