Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Shmuel "Sam" Eisenberg

What I'm working on: 

Design For Decks- helping founders & investors craft professional, head-turning pitch decks that impress investors and bring your ideas to the world. $3B+ raised with our decks.(Partnered with Jack Zerby, Head of Design @ Gumroad and Etan Efrati, CMO @ Magnum Bikes)https://designfordecks.com/

Exponential- AI Powered, Human-Centric Senior Care. $2m+ raised- 1000s of patients helped- and we're just getting started!Our first product, Triage helps SNFs & HHAs win more leads, fill beds faster, and reduce costs. https://www.exponentialtriage.com/

Keren Kayemeth-LeYisrael (KKL-JNF) – Chairman of the Board for Central Europe and Hungary

Focused on community building and strengthening Israel–Diaspora ties. Founded in 1901, KKL-JNF owns ~13% of Israel’s land whose proceeds it uses to fund projects in forestry, water conservation, land restoration, education, and community development, with a recent focus on the rebuilding of communities in the Gaza periphery and northern Israel destroyed during the October 7 invasion.

Elite Training- building professionally produced, board approved courses and in-person events for Polaris Healthcare, Serenity Center, and affiliated organizations.https://polaris-ceu.thinkific.com/

https://app.growthmentor.com/mentors/sam-eisenberg

New York ->Jerusalem->Budapest

Co-Founder | Chief Executive Officer

💥We help founders craft professional, head-turning pitch decks that impress investors and 
‍bring your ideas to the world.
💥To date: our decks have raised upwards of $2B for high-impact start-ups and investors.
💥Pitch Deck Roasting Service- actionable feedback on how to get your pitch deck investor ready
💥Workshops & Masterclasses allowing us to reach and educate countless tech, founder, and design, entrepreneurs and communities including Mercury Raise, Latitud, OurCrowd, and more.

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Casey Hill

Shmuel Eisenberg

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The Battle

Casey Hill

Shmuel Eisenberg

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

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