Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Sam Browne 🦖

Lifestyle Entrepreneur 🏝️ I Help Experienced Entrepreneurs Grow Their Audience & Income on LinkedIn ✍️ Featured in Forbes, Entrepreneur & The Futur

Ready to Build a Profitable Personal Brand on LinkedIn?



You’re seeing other founders in your space crushing it on LinkedIn.

They’re booking calls, landing clients, and getting booked to speak on podcasts and stages.

But every time you post, you get crickets.

You might get a few likes, and a few comments here and there..

But actual leads? Clients reaching out, ready to work together? Nowhere to be found.



Here’s what’s happening:

❌ You’re creating content without a strategy.
You are not building momentum towards long-term authority and trust.
You’re throwing ideas against the wall and hoping something sticks.

❌ Your profile lacks clarity.
Your prospect has no idea who you are, what you offer and why they should care.

❌ There’s no clear pathway to lead generation.
Even when the right people engage, you are not effectively moving them from comment to client.


There’s a better way. 
It starts with a proven system.


LINKEDIN FOR FOUNDERS 🦖
LinkedIn For Founders is my proven system for LinkedIn.

It's the exact system I use to build my brand, attract an audience of buyers, and generate over $300k in annual revenue on LinkedIn. 

After 8 weeks working together, you will have:

- A LinkedIn profile optimized for growth
- A "client magnet" content strategy
- 100+ unique content ideas
- 25 content templates to build authority and trust
- Proven lead gen frameworks to book ideal fit clients
- The confidence, skills and training to succeed on LinkedIn

Zero “figuring out” required.

100% done-with-you, every step of the way.



CLIENT FEEDBACK

🟦 “I landed my first five-figure client within 6 weeks, with fewer than 300 followers! Sam shows you what to focus on so LinkedIn no longer feels like you're shooting in the dark.” - Laura Kluz, Authoria

🟦  “Sam's ideas are sharp, tested, and effective. It's a system, and it works. The first time I truly embraced his "hook and net" technique, I generated a $25k opportunity.” - Jon Itkin, In The Kitchen

🟦  “After working with Sam, I’ve grown a much bigger audience, I’m getting inbound leads, and I’ve run 10 successful cohorts, with over 100 agency owners. The ROI speaks for itself.”- Laura Humphreys, Growth Busters & SMASH

🟦 “I’ve added thousands of followers and tripled engagement. I've been featured on industry webinars and podcasts. I’m also consistently hitting £20,000 months.”- Aaron Norris, AN Coaching & Consulting



APPLY NOW

1:1 coaching starts with a free LinkedIn strategy call.

Click the link in my Featured Section, or copy and paste this link:

https://tally.so/r/ob6GKP

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The Battle

Casey Hill

Sam Browne 🦖

Followers

Posts

Engagements

Likes

Performance ScoreCasey Hill's LinkedIn Performance

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taplio

The Battle

Casey Hill

Sam Browne 🦖

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCasey Hill's LinkedIn Performance