Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

The Redneck Connecktor | Helping Business Owners Land Premium Clients Without Cold DMs or Pitchy Networking | Building Trust-First Businesses in a Low-Trust World | Founder of the Hounds of Business Community

Most business owners don’t fail because they’re lazy or clueless.
They fail because, in a low-trust world, they’ve been 𝒑𝒍𝒂𝒚𝒆𝒅.

Played by networking groups where everyone’s just waiting their turn to pitch.

Played by coaches who promise clients but never had to make payroll.

Played by “systems” that feel sleazy and suck the joy out of business.

That was me once too, all heart, no clue. Until I discovered a better way:

𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐞𝐜𝐨𝐧𝐝. 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐋𝐚𝐬𝐭.

Because when trust becomes your strategy, clients stop hesitating, partnerships start compounding, and business finally feels right again.

Now we help entrepreneurs, coaches, and business owners:

🐺 𝐂𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 on LinkedIn & YouTube without playing algorithm games.
🐺 𝐋𝐚𝐧𝐝 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 without cold DMs, funnels, or fake engagement tactics.
🐺 𝐁𝐮𝐢𝐥𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐨𝐟 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 & 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 that replace solo ad spend for good.

We do it through three layers:

 1️⃣ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠- my 4 C’s framework (Clarity, Connections, Community, Conversion).
 2️⃣ 𝐓𝐡𝐞 𝐇𝐨𝐮𝐧𝐝𝐬 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲- a vetted pack of professionals who actually care about each other’s success.
 3️⃣ 𝐌𝐞𝐝𝐢𝐚 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦- visibility, partnerships, and introductions most people never get access to.

The Results

🐾 1.5M+ views in 90 days
 🐾 Members going from ignored to inbound, stalled to booked, and “coffee chats” to clients
 🐾 Partnerships with Level Up Academy, Kindness Worldwide, The Connector Community, Global Tea Break Network, and more

I’m not here to sell magic buttons.
I’m here to show you the game, the rules, and how to pick the 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐢𝐭𝐬 𝐲𝐨𝐮.

If you’re serious about growing your network & net worth without chasing, pitching, or selling your soul, we should talk.

👉 Grab the free 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤: https://crm.houndsofbusiness.com/master-attractor
👉 Or pull up a chair at our next 𝐇𝐨𝐮𝐧𝐝𝐬 𝐆𝐫𝐨𝐮𝐩 𝐂𝐚𝐥𝐥: https://us02web.zoom.us/meeting/register/tZYtduGurToqHdMRgxOel3B0ItmZOiU7dxkz

Because business grows at the speed of trust.
𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐀𝐥𝐰𝐚𝐲𝐬.

Mike Ashabraner

Big thank you to Curtis Rivers for stepping up as a sponsor for Week 1 of the #SheWinsMarch: Identity Before Influence livestream.

Curtis doesn’t just talk about leadership and reinvention, he builds it daily.

What I respect most is how aligned his work is with what we’re building inside the Hounds Of Business Community. His framework is rooted in confidence, structure, execution, and accountability, which are the foundations that scale.

Last week’s kickoff with the Kindness Worldwide Ambassadors set the tone for Women’s Month and partners like Curtis are a big reason we’re able to operate at this level.

If you’re serious about scaling from identity, not ego, Curtis is someone you should know.

Appreciate you, my friend. Let’s keep building.

America's SuperMom Company
Living With Intention
I Am. Magazine International
BrandFace LLC
Flourish Foundation Project Inc
Kindness Worldwide

#SheWinsMarch #HoundsOfBusiness #Leadership #IdentityBeforeInfluence #TrustFirst

The Redneck Connecktor | For growth-minded leaders building trust-first ecosystems where selling becomes natural | Founder, Hounds of Business Community

Most entrepreneurs think they have an expertise problem, but in reality it is actually a visibility and authority issue.

They’re smart.
They’re qualified.
They’re creating content.

But it feels scattered.
Inconsistent.
Disconnected from real demand.

In this HOB Live conversation the one and only, Dr. Roseann Capanna-Hodge breaks down how to re-engineer your content, messaging, and actions so they stop feeling reactive and start working like an engine.
Not noise, trends, but a true engine that fits you and eventually works even when you are not.

This is not about posting more folks and it’s certainly not about performing on social media, or chasing algorithms.
It’s about clarity, positioning, systems, and knowing exactly:
What you want to be known for


Why it matters
How to show up consistently

And how to make your name synonymous with credibility

Dr. Roseann teaches that content shouldn’t feel like something you “keep up with.”

It should build authority.
Compound over time.
Create demand.
Move your business forward.

In this conversation, we’ll unpack:
-Why so many experts create content that goes nowhere

-The biggest mistakes people make when trying to build authority

-The difference between being visible and being recognized

-How to stop blending in without becoming performative

-What a real thought leadership engine looks like in practice

-The first step to move from expert to recognized leader

-Just how Dr. Roseann got to 2 million podcast downloads and created raving fans while building thought leadership

-How to use a book as the flywheel for your business 

If you’ve ever felt invisible despite doing “all the right things,” this is where you recalibrate.
Because influence on purpose isn’t louder. Rather, it's clearer, more intentional, and most importantly, designed to last.

The Redneck Connecktor | Helping leaders build trust first businesses that attract premium clients without cold outreach or performative networking | Founder of the HOB, a safe community for entrepreneurs

Jennifer Thompson, ~April Wyett~ and 3 other connections attending

Influence on Purpose: Building a Thought Leadership Engine

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The Battle

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Mike Ashabraner

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Engagements

Likes

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