Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Paul Sullivan

GTM for B2B SaaS Fintech and Financial Services companies supported by RevOps on HubSpot. HubSpot Partner Agency.

I’m a senior Go-To-Market and revenue leader who builds and scales GTM systems that convert, compound, and hold up under growth. My work focuses on turning fragmented growth efforts into durable operating models across product, sales, marketing, RevOps, and data.

Over the last 15+ years, I’ve owned GTM strategy and execution in B2B SaaS, fintech, and AI-led businesses, operating at the intersection of growth, systems, and leadership. I specialise in designing GTM motions, revenue architecture, and operating cadence that improve velocity, predictability, and enterprise value, not just activity or short-term lift.

I’m known for bringing clarity to complex growth environments. That includes rebuilding broken GTM mechanics, aligning teams around a single revenue model, shortening time-to-value in PLG and hybrid motions, and scaling execution without creating operational drag.

My leadership style is direct, outcome-driven, and developmental. I build teams that understand how the numbers work, think in systems rather than silos, and take ownership of results. I’m comfortable operating at the executive level while staying hands-on in the areas that materially affect performance, including GTM motion design, revenue operations, forecasting, CRM and RevOps architecture, and deal strategy.

I’m selectively open to senior in-house GTM and revenue leadership mandates where there is genuine ownership of growth, scale, and execution, and where building durable GTM systems is a strategic priority.

Throughout my career, I’ve also partnered closely with founders and senior leadership teams in scale and accelerator environments, strengthening GTM execution, product-led growth, and revenue discipline in complex early- and growth-stage businesses.

Founder & Chief Strategist

Accelerating operational alignment and growth through done-for-you go-to-market for B2B revenue teams with our proprietary ARISE™ framework - in under 30 days.

ARISE™ - Proprietary product marketing strategy for rapid product launch and product market fit. Designed to get new products into the market in under 90 days with a complete customer acquisition process from positioning and messaging, sales enablement and customer success. ARISE™ helps new products prepare for GTM with accelerated growth into RevOps.

taplio

The Battle

Casey Hill

Paul Sullivan

Followers

Posts

Engagements

Likes

Performance ScoreCasey Hill's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Casey Hill

Paul Sullivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCasey Hill's LinkedIn Performance