Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

justclean

- Defining and documenting new patterns/components for our new design system while helping our engineers implement it.

- Creating user flows/navigation structures/ Interface visual designs for our Laundry Management SaaS ,  used by laundry workers and managers to manage/monitor & report laundry’s day to day jobs and sales.

- Overhauling the visual design of our consumer mobile app(ios/Android) and creating interactive prototypes using Sketch & Protopie.

- Planning & Running usability testing studies tailored to different user personas.

- Working with an agile team of  Product Manager, Engineers, and Quality assurance specialists , for our internal design process to ensure successful implementation of design.

Senior Product Designer

Upwork

Throughout a fruitful journey for 6 years on the #1 freelancing marketplace worldwide:

- I have executed +80 jobs on upwork. Working with different business sizes varying between small startups to big corporates.
- I have cooperated with clients from +15 country working on refining and shaping the experience and interface of their digital products(mobileApps/websites/webApps).
- Currently one of few Top-Rated UX Designer on upwork.

Top-Rated Freelance Product Designer

WUZZUF

- Conduct user research and usability activities
- Research and share industry trends, competitors, and comparable experiences.
- Deliver business vision using design artifacts such as Information Architecture, Task flow, mocks and prototypes.
- Develop interactive prototypes to communicate detailed components interaction behaviors
- Consider market analysis, customer feedback, technical constraints/opportunities and user research findings
- Regularly present the team’s work to senior managers and executives for review and feedback
- Drive and document design standards and patterns across channels and products.

UX Designer

TruDoc Healthcare LLC

- Conducting & assisting in users' requirements gathering, along with the business analysts.
- Performing UX competitive analysis for our digital products.
- Reviewing user stories .
- Creating Information Architecture documents.
- Crafting Low-Fi interactive wireframes demonstrating navigation design and user flows within our apps.
- Visually communicating(bringing alive) the low-fi wireframes through beautifully crafted final UI designs.
- Participating in key internal meetings including daily status updates and planning sessions.

UX/UI Designer

Vodafone

-	Meeting with product managers and translating functional requirements documents into wireframes.
-	Turning wireframes into high fidelity designs using Adobe Photoshop. 
-	Developing interactive prototypes using AxureRP.

Junior UX/UI Designer

Graphic Design Team Leader

Being a relentless problem solver with unquenchable curiosity who can't help but analyze and try to improve everything he sees. Emad is always reviewing the past and analyzing the present, with an ever-watchful eye on the future of UX.
Wherever he works, he is always trying to follow the right UX process , while exploiting every chance to implement the UX activities believing in the UX design ROI for each and every business.

His goals, determination and passion towards solving problems via design focusing on how to marry aesthetics and usability , all of this is driving him fast and effectively towards the next steps of his career and adds a great value to your business/team.

Dribbble Account
https://bit.ly/memaddribbble

Top-Rated Upwork Profile:
https://bit.ly/memadupwork


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Casey Hill

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taplio

The Battle

Casey Hill

Mohamed Emad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

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