DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

eCommerce Consulting - MatevzFatur.com

I Help eCommerce Companies Increase Their Profitability While Increasing Their Customer Lifetime Value Using a Simple 3-Step Strategy.

If you want to increase your online store profitability:
👉 DM me, let’s talk.
👉 Or schedule directly 30min discovery call (free of charge): https://www.matevzfatur.com/call-registration-form

Owner

Studio Moderna

Responsible for performance based online marketing (360° approach) and KPIs for 7 countires (Lithuania, Latvia, Estonia, Slovakia, Check republic, Moldova and Russia) with multi-channel collaboration.

Coaching and education with hands-on trainings for advertising newcomers in various countires.
Preparing ful funnel campaigns for Facebook, Instagram, Google ads with 7-figure budget investments.
Monitoring of sales plan realization for responsible countires.
Testing beta advertising projects with Facebook and Google CEE team.

Regional Ecommerce Manager

Responsible for performance based advertising on Lithuanian, Latvian & Estonian markets (Facebook & Google ads), strategic campaign planning, campaign executions while working closely with local internet teams.

Digital Marketing Specialist

Responsible for e-commerce sales in stores topshop.si and liveactive.si: campaign planning, campaign execution, UX design website optimization, social media marketing, e-mail marketing, crosschannel collaboration, external partners collaboration.

Internet Project Manager

Uspeh d.o.o. (Academy Panta Rei)

Responsible for:
- Revenue-share based online and offline marketing project.
- Execution of sales trainings for partners.
- Managing two websites (panta-rei.si and robertrolih.com), social media
marketing, external partners collaboration, back-end team
collaboration.
- Top clients c ommunication & upsells programs.

Internet Marketing Manager

eCommerce Consultant with 90M€+ in client revenues | Using a 3-step Strategy to Boost Profits Without Extra Ad Spending | Fractional CMO | Proud Dad 💪

Hi, I’m Matevz

I help D2C brands & eCommerce owners increase profitability with a simple 3-step system, without additional investment in ads or marketing.

About me:

I have over 10 years of experience in eCommerce & online marketing, with past agency experience and  working for multichannel corporation generating €500-700M/year in revenue.

My results:

👉 Generated over €90 Million in revenue for DTC brands through performance marketing strategy
👉 Managed over 2,000 advertising campaigns with 8-figure ad spend
👉 Built a successful eCommerce consulting biz

My approach:

I take a 360° macro view of your niche and a micro view of your numbers to create a customized 3-Step Strategy for your profitability growth, improving week-by-week using feedback.

Stop leaving money on the table!

If you want to increase your online stores’ profitability:
DM me or schedule a free 30min discovery call: https://www.matevzfatur.com/call-registration-form

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Casey Hill

Matevz Fatur

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