DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Leanne Dow-Weimer, MBA

During the interim between full-time roles, I'm providing my expertise to organizations on how to implement full-funnel strategies that drive efficient revenue growth

Marketing Advisor, Fractional Marketing Leader

Markigy: The Science of Marketing Strategy Podcast

Over 45 episodes interacting with go to market experts and leaders who have been featured in prominent spotlights, where we are engaging in trendspotting and investigatory conversations resulting in a loyal & engaged following

Ranked in the top 10% Globally by Listen Notes, with listeners in on every continent except Antarctica.

Podcast Host

Luther Burbank Savings

Luther Burbank Savings was acquired by WaFd Bank in 2024

Luther Burbank Savings was a West Coast Regional Bank, with Appx $8.3 Billion in assets (3/31/23) 
The marketing department provides support for Retail Banking, Income Property Lending, and Single Family Residence lending programs.

Senior Marketing Strategic Analyst (Marketing Manager)

Zero Gravity Corporation (ZERO-G)

Sharing the one-of-a-kind Zero-G Experience through social media, SEM & paid social.
"Own" Social Media for Zero-G Start to finish- from Content Calendar to hashtag strategies. 

Twitter: Increased Profile Visits 412% & Impressions 505%
Instagram: Increased Engagement 354% & Post Reach 242%  Maintaining 6-7% engagement rate while follower count has grown 101%
Facebook: Increased engagement 476%
LinkedIn: Increased engagements 178%

•	Demonstrate superior executive ability by creating content supporting sales and brand awareness goals by utilizing graphic design and video editing under a variety of complex circumstances 
•	Utilize a variety of analytical techniques to manage event-based campaigns by identifying key questions answers resulting in optimized targeting
•	Produce highly accurate assessments of targets markets across multiple platforms such as social media and Google Analytics, then analyzed results with monthly reporting
-Provide valuable marketing insights & recommendations

Social Media Director

Markigy 

Providing boutique marketing services & fractional leadership to clients across many industries including Fitness, Wellness, & youth sports
Real Estate & related companies, 
Medical & Science & related industries. 
Financial services & related industries.

Founder/Owner/Fractional CMO

Fitleannedow Coaching

-Displayed an exceptional ability to learn new methods by organically gaining 2k Instagram followers within 60 days
-Strategically approached creating marketing funnels to provide exclusive wellness content with an online presence, content marketing, SEO, paid advertising, and social media was created

Online health coach

Bank of England Mortgage

Sourced Loan clients via referrals, cold calls, networking, and other methods
Worked with clients over varying periods of time to help them connect with the correct finance product to meet their homeownership needs. 
Worked with business partners to find out of the box strategies to help people meet their financial goals.

Transitioning away from origination, I spearheaded marketing and technology initiatives. My work includes creating original material, finding sponsors, getting marketing pieces, and organizing other logistics for events. I led the selection and implementation of Mortgage Planner CRM (a salesforce platform) throughout our office.

Loan Officer/Credit manager/marketing

Wisconsin Athletic Club

Fitness instruction for one on one clients based on their goals & needs
Group exercise to motivate members and instruct them on proper form.
Instructed other trainers via the WAC University program and continuing education units via WAC Mania.

Personal Trainer

Examiner.com

I wrote articles about local events, how-to guides, and other topics. All of the content I created related to diet, exercise and fitness. This role also helped me establish backlinks to my personal training website, and reinforce my online branding.

Diet and exercise examiner

Independent

-Provide fitness services for various goals, including group fitness, after school coaching, one on one training, and lifestyle consultation.
-Developed website and social media marketing strategies to reach larger markets, including Twitter, Tumblr and Facebook.
-maintained budgeting/bookkeeping, analyzed cost/profit centers to ensure optimal business practices
-ensured customer enjoyment and success within the program to maintain client retention
-continually monitor industry standards and new techniques/research/trends

Personal Trainer/group fitness instructor

Growth Marketing | Product Marketing | Marketing Strategy | Financial Services | Luxury Goods and Services | Health & Wellness | B2B & B2C | Podcast Host

I'm not a gardener, but I'm into growing things 
Industry agnostic, customer journey & outcomes obsessed growth driver.

I get results for companies that I work with combining full-funnel, customer-centric strategy with execution. 

It's based on over 8 years of experience in online & offline marketing, involving brand, demand generation, and product marketing, and over 15 more in direct customer service/sales roles. 
Strategically driving growth for B2B and B2C businesses.

Things like over 800% ROAS and CAC reduced by 50%. 

We work through problems by combining a macro-level approach with micro-level execution. I deliver decisiveness and prioritization to create clear roadmaps even facing uncertainty. 

My coworkers note my persistence, diligence, and thorough bias towards action, resulting in energizing collaborations and project management. 

Bi-weekly marketing leaders and I take a deep dive into marketing that works, spotting trends and themes. Helping businesses and marketers grow and thrive by leveraging data, insights, and best practices.

Still reading? Let's chat!

Member

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Attention is a privilege and the currency of today's economy.

Recently, I interviewed an amazing leader- you're going to want to hear what she has to say.

Out now- Markigy: The Science of Marketing Strategy Podcast is joined by Jessica Lyn Zall, who brings her deep expertise on complex buying environments and leadership, and tells us what we need to hear

We talked about AI, Silos, Culture, and blending strategies to make something that matters to clients and customers.

Links in comments

Partnerships and Marketing Leader | B2B & B2C | Podcast Host | Advocate

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