DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Miguel Ángel Trujillo

• I empower CEOs & Executives of Innovative, Health & Tech Companies Triple Revenue & Perform as a Premium Brand by Tackling Business and Psychological Barriers.
• Developed and deliver tailor-made programs using 5+ distinct methodologies designed to rapidly enhance client results in areas including sales, business development, fundraising, and growth management.
• Recognized for helping Health and Tech executives overcome both business and psychological barriers to scale their operations and enhance their leadership capabilities.

📞 Schedule a free strategy call here: https://calendly.com/malopeztrujillo/60-minute-meeting

🤔Want to know more --> tellmemore@bainternationalpartners.com

CEO. Business Coach | Advisor | Mentor

European Commission

• Part of an elite team of business coaches, providing acceleration services in sales, venture capital, and strategic marketing support to innovators in the Blue Economy.
• Directly contribute to advancing sustainable technologies and increasing access to finance for early-stage businesses and SMEs.

Business Coach. BlueInvest Accelerator

• Coached over 15 high-growth tech companies across Europe, enhancing their strategies for market identification, sales, and VC finance attraction.
• Played a key role in transitioning innovations from ideation through to upscaling and expansion within the EIC framework.

Business Coach. EIC Accelerator. European Innovation Council 

Eureka Network

• Assess and evaluate public grants applications, utilizing technical and market expertise to ensure alignment with Eurostars' principles.
• Engage in critical analysis and provide comprehensive evaluations to support funding decisions for innovation-driven projects.

International Expert

EIT - European Institute of Innovation and Technology

• Led the rigorous evaluation of business plans for EIT's KICs 2023-2025 and HEI initiative, providing expert analysis and scoring aligned with European Commission standards in collaboration with a specialized team.
• Contributed to EIT's mission of amplifying Europe's innovation capacity by assessing proposals that integrate research, education, and innovation, driving societal advancements and economic growth in key innovative sectors.

Expert. Evaluation of Horizon Europe Grant Proposals

EIT Health

• Mentor companies in health and technology sectors, driving innovation and entrepreneurial success through European Union-funded programs.
• Instrumental in the development of 'Entrepreneurship101', a MOOC designed to bolster healthcare entrepreneurship.

Business Coach and Mentor

La Salle Technova Barcelona

• Provide coaching, mentoring, and business training to international high-growth companies across Italy, Poland, France, and Spain.
• Engage in prominent European Union programs like the ScaleUp Champions Accelerator, focusing on strategic market entry and business scalability.

Coach, Mentor and Trainer of Innovative High-growth Companies

Copernicus Accelerator

• Spearhead coaching and mentoring for Europe's top 50 innovators in the 12-month EU Copernicus acceleration program, guiding entrepreneurs and startups from transformative ideas to commercial successes.
• Engage in the EU's premier Earth Observation and Monitoring initiative, Copernicus, fostering solutions that monitor our planet and enhance environmental sustainability for the benefit of all European citizens.

Universidad de Salamanca

• Deliver lectures and guide master’s theses on subjects including Executive Coaching, Entrepreneurial Development, and Social Innovation.
• Recognized for integrating real-world business challenges into the curriculum, enhancing the practical learning experience for students.

Professor in Master's Degrees of Entrepreneurship, Innovation and Coaching

GrowthMentor

• Specialized in empowering startups and growth-phase companies to enhance their fundraising strategies and business development activities.
• Offer significant insights into navigating venture capital landscapes, improving product-market fit, and achieving first sales milestones.

Mentor: Fundraising + Sales & Business Development

Healthstart

• Provide strategic business plan reviews and fundraising support, ensuring that entrepreneurs and business owners are positioned for success.

Business Coach

As an experienced coach and consultant specializing in innovative sectors (Healthtech, Fintech, and many others), I understand the unique challenges you face—from scaling your business to mastering the complexities of operational leadership. Many CEOs, founders, and executives, especially those with a technical background, struggle not just with business growth but also with the personal and psychological pressures that come with the role. 🤯

The stakes are high: failing to address these challenges can lead to stagnant growth, operational inefficiencies, and missed opportunities in a highly competitive industry. But it's not just about avoiding pitfalls; it's about seizing opportunities to excel and outperform without adding more stress to your life. ⚠️

This is where I step in. With a proven track record of helping tech and innovative firms triple their revenue and elevate their brand prestige, I provide tailored strategies that address both your business and personal challenges. We'll tackle core process inefficiencies, refine your business model, enhance your leadership skills, and much more. 📈

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐌𝐞:

• 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Triple your revenue through strategic customer acquisition and operational efficiencies. 💸
• 𝐁𝐫𝐚𝐧𝐝 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭: Transform your brand into a recognized premium entity in your industry. 🌟
• 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Elevate your personal performance and management style to lead with confidence and clarity. 👔

𝐖𝐡𝐲 𝐦𝐞?

With over 20 years of global experience and ISO 9001 certification, I deliver personalized, one-on-one coaching that strategically prioritizes process optimization and sales. My unique approach, integrating venture capital expertise plus 5+ distinct methodologies, ensures holistic growth and unparalleled results for your business. 🚀

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩? Let’s discuss how we can work together to make your company a beacon in your space. 

📞 Schedule a free strategy call here (normally $250): https://calendly.com/malopeztrujillo/60-minute-meeting

Learn more here:
https://healthtech.coach/
https://www.miguelangeltrujillo.com/

tellmemore@bainternationalpartners.com

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Casey Hill

Dr. Miguel Ángel López Trujillo

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