Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

I started my career as the first sales hire at a startup out of Stanford. I scaled TechValidate’s revenue org through an acquisition by SurveyMonkey in 2015. I moved to Jackson Hole in 2018 and became an enterprise rep and “ski bum” for a season and then founded UserEvidence with my long-time friend and co/worker Ray Rhodes in 2020. UserEvidence today has 48 employees across the globe with a Jackson headquarters, series A.

I’m always interested in grabbing coffee, catching a ski lap, or talking B2B customer marketing or house music. Reach out!

Evan Huck

This might be the most excited I’ve been about a job opening at UserEvidence - we’re hiring our first Customer Marketer!

This is like building CS at Gainsight, or Demand Gen at Marketo, or RevOps at Clay - you’re building the customer marketing and advocacy function at the company that’s defining the customer marketing and advocacy function.

Obviously we believe that customers are a company’s biggest asset, and now that we’re crossing 200 enterprise customers, it’s high time we invest in someone to own customer marketing here.

We believe customer marketing has evolved way beyond just advocacy and content creation, and this role will be a critical revenue driver delivering pipeline, improving sales efficiency, driving retention (GRR + NRR), and activating our customers as our best sellers and advocates out in the market. In addition to advocacy, the role has some elements of community and lifecycle marketing. While requiring a wide skill set, we believe the modern customer marketer is capable of delivering a diverse but cohesive set of programs that create scaled value.

You’ll use UserEvidence as your OS, and inform our product roadmap - and you’ll be the living example (lots of Champagne and Dog Food ;) in the customer marketing and advocacy community of how to scale impact with technology and AI.

Remote in the US - w/optional hybrid offices in Jackson Hole, WY + Denver, CO

Link to Apply here: https://lnkd.in/gg7B-spS

#customermarketing

I love Product (like doing product work - not like "I love lamp"). Maybe b/c I've done sales most of my career so it's an interesting change of pace, but I love the strategy and the tradeoffs and the long-term payoff of making the right strategic bets.

We just did our FY27 Kickoff yesterday at UserEvidence - and here are a few key themes for our product strategy this upcoming year:

1) Going deep on core features and functionality - rather than wide with a lot of new features outside of our core competencies.

It's tempting, especially with more new logo sales pressure, and increasing competition, to just start shipping a lot more stuff. But in today's AI age, I think our prospects can vibe code MVP versions of a lot of that stuff anyway.

What they won't likely do is bring years of perspective and customer insights/feedback to going deep into delivering a constellation of features around a core workflow that is super polished, with a novel/differentiated data set, and enterprise data pipelines (MCP + AI) to/from other systems.

We're going back to V2s and V3s and V4s and V5s (I used the example of the rock/climbing bouldering grading scale to show when you get to V5+ you're gnarly) on a lot of our core features and areas - even if that means we don't get to do something new. When you have 200 customers product adoption, customer happiness, and GRR has to be the priority.

We are doing a lot of "new" features as well - but most of them are still squarely in our core areas (we have a lot of surface area anyway now with content/evidence, advocacy, references, community, and research)

2) Invest in product areas that have a confluence type halo boost effect on other product areas. E.g. for us - we're getting more sophisticated on the automated lifecyle feedback collection with an AI interviewer to get more depth/substance on customer feedback.

This improvement in response rate and depth/quality of feedback will not only improve our content creation abilities, but also contributes deeper context about Advocates that improves AI advocate and reference matching downstream.

You get double/triple benefit from a single product investment when the areas of your platform are integrated and there's a coherent relationship between key workflows.

We certainly haven't done everything right on the product front over the last 4 years, but that challenge has been a super fun and interesting learning opportunity for me.

And my sales background and the fact I talk to customers and prospects every day is definitely an advantage for what I think is the most important part of product work - prioritization and charting a path in a dynamic market.

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