Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Exit Five

The leading community for B2B marketing professionals. Join 5,000+ members at exitfive.com

Member

B2B PodPros

Lead content creation and brand positioning efforts to establish B2B PodPros as a leader in the b2b podcast advertising space.

Growth Marketing - B2B PodPros

Bonjoro

Oversee partner marketing and social efforts to impact demand generation and product adoption. Develop strategies across full customer lifecycle including sales enablement, content, video, partnerships, and webinars.

Demand Generation & Partnerships Marketing Manager

Sunnova Energy Corp.

Responsible for digital campaign operations including the development of an automated email personalization strategy at scale across touchpoints to increase active engagement, minimize churn, and re-engage lapsed and dormant customers.

Customer Experience and Digital Marketing Director

Kids Health Program I www.FlyMovement.org

Fly Movement is a one-of-a-kind kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition and fitness trackers. Responsible for overseeing the administration, fundraising, programs, and strategic plan of the organization.

Founder of Kids Health Program Fly Movement

Spark Energy

Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships.

Digital Marketing Director

Frontier Utilities

Responsible for leading online retail expansion into 5 new markets, developing strategic business relationships with online retailers, building digital marketing programs, and managing digital marketing team.

Digital Marketing Manager

TL;DR – 2x founder, digital marketing background + love for building social connections.

Moved to Romania from Texas in 2020. Prior to the move, I held marketing leadership roles in publicly traded companies. When I moved to Europe, because I had an interest in tech, I’ve been mostly busy with growth and customer marketing roles at various startups like Bonjoro, OptiMonk and RoninSport.io.

Some notable accomplishments
--------------

Launched a one-of-a-kind kids fitness program in Houston, Fly Movement, that encouraged kids’ to increase their fitness activity through the use of fitness trackers.

Interviewed 130+ European startup founders on my podcast Innovators Can Laugh.

Helped grow a b2b podcaster community and network, B2B PodPros, that helps SaaS brands reach new audiences. Clients include Deel, Dealfront, Mouseflow and others.

What I am looking forward to in 2025
--------------

Being a part of an exciting and fun scale up where I can add value through my marketing experience.

Throwing a few cocktail parties with some of the most interesting people in Bucharest


Thank you for visiting my profile. Feel free to learn more at https://linktr.ee/ericmelchor

Eric Melchor

To help my daughter become the woman I know she can be, I have to become a better man.

Not louder.
Not stricter.
Better.

Because whether I like it or not, I’m her first example.

Her first model of what a man sounds like when he’s frustrated.
How he treats people when no one’s watching.
What love feels like.

No future boyfriend.
No husband.
No teacher.

They’ll influence her.
But I set the baseline.

When we’re eating dinner.
Reading a book.
Walking to school.
Missing tennis shots and laughing about it.

It doesn’t look like a big moment.
But it is.

Time with her isn’t a bonus.
It’s the foundation.

And the more present I am, the steadier both of our lives feel.

One of my jobs as her father is to help her aim higher than the world will ask her to.

To set goals.
To build competence.
To expect more of herself.  Not because she isn’t enough, but because she’s capable.

She’s growing up in a world that will show her everything, early.

Sexualized media.
Influencers selling confidence while quietly lacking it.

So my role isn’t control.
It’s clarity.

Remind her that character matters more than appearance.
That people who reduce others to looks usually struggle with their own worth.
That strength is emotional, intellectual, and physical.

And maybe the most confronting truth for me:

Be the man I hope she marries.

If I imagine the kind of partner I’d want for her..

Hardworking, steady, kind, courageous, committed.

Then I need to embody that now.

Not to control her future.

But to quietly shape what she believes is normal.

Happy Women’s Day to the most important girl in my life.

#womensday #Internationalwomensday

Channel Marketing for UK, Nordics & Eastern Europe @ Honeywell | founder of 3rd Space Bucharest 🇷🇴

What happens when you remove networking, dating, and pitching from a social event?

You get something surprisingly rare.

I just hosted the first 3rd Space Bucharest event.

And here’s what makes it different.

This isn’t networking.
There are no pitches.
No panels.

It’s also not a singles night.
And it’s definitely not 40 people shouting over music in a crowded bar.

3rd Space is designed around one idea:

Make it unusually easy for strangers to feel comfortable - fast.

Here’s what that actually looks like:

We start simple.
An innocent icebreaker like: “What’s your favorite breakfast?”

It sounds trivial. It’s not.

Low pressure → shared laughter → relaxed nervous systems.

From there, after some mingling we move into short, unpolished storytelling.

No slides.
No rehearsed TED-style talks.
Just real people sharing real experiences.

At our first event:
– Two guests shared stories from Cuba and Mexico.
– Another talked honestly about becoming an entrepreneur.

The room leaned in.
People asked questions.
It felt human and not rehearsed.

Then we shifted into small, color-coded groups for deeper conversation.

Not random mingling.
Not awkward hovering.

Structured depth.

And here’s the key difference:

Most social events optimize for volume.
More people. More noise. More surface-level interactions.

3rd Space optimizes for quality of interaction per person.

20–25 people.
Intentional structure.
Designed friction removal.

The result?

Many people stayed long after the official end time.
Conversations didn’t feel rushed.
Some stayed for karaoke.

No one was trying to “get something.”

3rd Space Bucharest is a cocktail-style gathering built for real connection. Not performance, not pressure.

The next monthly social is on March 16th.

If you are in Bucharest and are curious to learn more, comment below or get on our waitlist for one of my monthly events at https://lnkd.in/dCDw78Z4

#Bucharest #3rdSpaceBucharest

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The Battle

Casey Hill

Eric Melchor

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taplio

The Battle

Casey Hill

Eric Melchor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

Performance ScoreEric Melchor's LinkedIn Performance

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Performance ScoreCasey Hill's LinkedIn Performance