DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

International Institute of Business Valuers

•	Improved SEO and content strategies, resulting in a 30% increase in website traffic and a 20% increase in organic search rankings.

•	Implemented an external channel plan that resulted in a 20% increase in referral traffic and a 30% increase in backlinks, boosting our domain authority and improving search engine rankings.

•	Collaborated with internal and external stakeholders to produce high-quality content assets, resulting in a 25% increase in content downloads and a 15% increase in content engagement.

•	Successfully managed iiBVs' web properties, including creating pages and improving SEO, resulting in a 15% increase in organic traffic and a 10% increase in search engine visibility.

•	Contributed to designing and managing social media and SEO content, growing iiBV's social media presence by 60% and organic traffic by 160% over eight months.

Marketing Coordinator

Bas Lebesque - Executive Mindset Coaching

•	Implement interactive marketing and creative strategies for digital marketing campaigns by collaborating with the client's agency;
•	Create social media content two times per week, and design the social media visuals (Carousels, simple Posts, Videos), allowing to grow the client's social media awareness organically by 80%;
•	Fix all the website errors (301, 302, 404...) to optimize Bas's website google friendly, going from F49% in the performance section to B90%;
•	Create e-mail campaigns, share Bas's weekly achievement, and always keep the CTA at the end of each section;

Email Marketing Specialist

Daba App

•	Developed and executed a comprehensive content strategy that resulted in a 25% increase in website traffic, a 15% increase in social media engagement, and a 45% increase in App downloads, exceeding the Stakeholder’s expectations.

•	Managed and grew Daba!s' owned communications channels, including social media, resulting in a 35% increase in email subscribers and a 20% increase in social media followers, leading to increased brand awareness and customer engagement.

•	Created and managed multiple digital communication channels, including e-campaigns, surveys, social media, and flyers, resulting in a 30% increase in engagement and a 25% increase in customer retention.

•	Collaborated with the developer team to create exciting new features resulting in a 30% increase in leads.

•	Provided timely and effective support for ad hoc internal and external marketing requests, resulting in a 90% satisfaction rate from stakeholders and improved project management.

Digital Marketing Manager

com2market

•	Identify and produce marketing content for the agency's clients, as well as manage their social media accounts;
•	Event management: organize and set up Ramadan Operation and select influencers to boost the visibility of the event, growing two of the clients' annual sales by 42%;
•	Lead the production team - video animation and infographics - for high-quality traditional and digital content;
•	Set, plan, and analyze paid activities on clients' media accounts;
•	Data analysis and Reporting - according to KPIs.

Digital Project Manager

Dakhla Club

Digital Marketing - Freelance

Kenzi Club Agdal Medina

• Animation & moderation of social media (Facebook, Instagram, Twitter, TripAdvisor & Pinterest ...);
• Create an engagement with fans;
• Running company social media advertising campaigns.
• Building brand awareness by engaging relevant influencers.
• Define most important social media KPIs;
• Analyzing data to determine whether social media campaigns (and organic ) have achieved their objectives;
• Develop graphics for product illustrations, flyers, posters and even visit cards for the hotel and the restaurants.

Social Media Manager - Freelance

WESHORE

•	Keyword research using both Ahref and Google Keyword Planner;
•	Write, and publish SEO-optimized material - Blog & Social media posts;
•	Develop optimization strategies, and fix all the website errors (301, 302, 404...);
•	Execute suggestions for improvements based on backlink analysis;
•	Keyword mapping & local SEO - Example of Google My Business;
•	Create a monthly SEO report.

SEO Analysis

Digital Marketing Manager @ Daba! & iiBV | Driving Growth with B2B/B2C Marketing

Content shouldn’t feel like a second job.
But for most business owners, it does.
Posting takes too long. Ideas run dry. Design is exhausting.
And the worst part? After all that effort ... nobody even sees it.

That’s the problem I solve.

I help small businesses, coaches, and service providers grow online with:

- Clear strategy that fits their brand
- Content that’s actually doable (and engaging)
- Design and videos that make people stop and trust

My packages are built to give you back your time, confidence, and consistency.

Whether you're just trying to stay visible or ready to grow for real; I've got you.

🔗 amine-zaari.com

📅 Book a call if you’re ready to simplify your social media.

taplio

The Battle

Casey Hill

Amine ZAARI

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