Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Founder @Vidsell.ai | GTM Advisor - Pre Seed > Series A | +12y exp | SaaS B2B | PLS

Hi there! 🙌

A quick TL: DR about myself:

👉 Over 12 years of GTM/ProductLedSales and Growth Marketing experience with a track record in North America, Europe, Latin America, and Africa
👉 Over €40 million in attributable revenue through oversight of funnel strategies and processes
👉 €150+ million in pipeline generated, from early stage to IPO/Enterprise customers
👉 Interesting take: Closed a $500k ACV in less than 30 days
👉 Helped health startup raise 3x seed investment
👉 GTM, ProductLed consultant for early-stage startups, and founder of Vidsell AI (SaaS)
👉 +200 website/app/branding projects launched 
👉 +1M ad budget managed with 100-1 ROI 
👉 Managed teams of up to 6 pros, and led projects with Ops, Dev, Mkt, Sales, and Management
👉 Product hunt gold profile, made multiple products #1 day, week, and month
👉 Featured on Amazon BestSeller "PRODUCT MARKETING WIDSOM" by Nitin Kartik
👉 Newsletter "FutureGrowth" with +2,000 marketeers, sales, and founders
👉 +28k followers on LinkedIn and X combined

On a personal side:
👉 Father of 1 👶
👉 Travelled to 36 countries, in 4 continents and counting
👉 Photographer for 7 years and had my own studio
👉 Hiker enthusiast

I've also taken on fractional work, such as serving as Head of Growth and GTM Advisor for various early-stage startups, and I'm always looking for cool brands that want to go fast-paced.

If you want to get advisory, add me to your LinkedIn network or send a direct email: growthwithalex@gmail.com

Nice meeting you!

Alexandre Contador

Most professionals are using Claude incorrectly.

They open Claude.ai, copy the output, and paste it into their tool.

Back and forth. Every single time.

But Claude is already inside the tools you're working on.

No tab switching. No copy-pasting. Just Claude, where you already are.

Here's every place you can use it 👇

1️⃣ Excel
Analyse data, write formulas, and build reports — without leaving your spreadsheet.

2️⃣ PowerPoint
Rewrite slides, sharpen your narrative, and generate content inside your deck.

3️⃣ Chrome
A sidebar agent that reads any page, drafts emails, fills forms, and runs multi-step browser tasks for you.

4️⃣ Claude Code
For the technical side of your team, Claude lives in the terminal and ships code autonomously.

5️⃣ The API
Embed Claude into your own tools, automations, and internal workflows.

6️⃣ Cowork
A desktop agent that reads and edits your files while you focus on something else.

The best AI tool isn't the one you tab out to.
It's the one that's already where you're working.

Save this post — then go activate the ones relevant to your stack.

Follow me for a new Automation workflow every week. ♻️ Repost if this was useful for your team.

Fractional CMO / Head of Growth / GTM Advisor - Pre Seed ​> Series A | +12y exp | SaaS + Tech B2B-B2C | ProductLed Growth | ABM & Experimentation

Claude Workspace and Fundamentals

Getting ready for another year full of insights and economic shifts with ProductLed!

Reverse-engineering AI companies hitting $100M ARR ≤ 12 months

WARP Week is officially underway.

This week, I’m working with a group of founders to design product experiences that get users to value in 60 seconds or less.

Not 60 minutes.

Not “after onboarding.”

Not “once you book a demo.”

60 seconds.

We’re spending 90+ minutes every single day this week redesigning their first user experience from scratch.

Today was all about getting radically clear on the user success story:

- Who is your ideal user?
- What is the core outcome they want?
- What are you helping them avoid in order to achieve it?

That last question changes everything.

For example:

You might help a business generate leads with a marketing quiz.

But the real promise isn’t “build a quiz.”

It’s:

Generate leads without becoming a copywriter, landing page designer, or quiz expert.

That clarity becomes the foundation.

From there, we design what I call the First Strike Experience:

What version of that core value can the user achieve in 60 seconds or less?

Using the quiz example:

Can someone create a quiz they feel proud of (and ready to share) within a minute?

If not, we’re not done.

Tomorrow, we map the current workflow and identify exactly where friction kills momentum.

The goal this week isn’t theory.

It’s designing real experiences that compress time-to-value to near zero.

I’ll share more insights each day.

If you want to join the next cohort, you can hop on the WARP Week waitlist.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

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