Chief Marketing Officer @ Mid America Capital

As Chief Marketing Officer at Mid America Capital, I lead strategic marketing initiatives across a variety of industries, including specialized construction, gaming, media, and alternative agriculture. With over two years of experience at MAC, I focus on digital marketing, brand development, and data-driven customer engagement to deliver impactful campaigns and nurture audience connections.  

My work integrates expertise in mergers and acquisitions, strategic partnerships, and business growth. By leveraging data, creative storytelling, and technology, I aim to drive innovation and optimize marketing strategies that empower businesses to thrive in competitive markets.

Casey Copeland

CARFAX

Manage a large portfolio of the country’s largest banks and financial institutions to help assist in making better quality lending/risk decisions on auto loans 
Host conference booths nationwide to help bring awareness to lending/collector auto partners 
Sell data to empower lenders to better validate collateral based on the vehicles history
Won multiple deals with top banks and credit unions

Strategic Sales Executive - Banking Group, CARFAX Auto Finance Group

CoStar Group

Developed and executed detailed plan to grow existing accounts while prospecting for new business within data software industry 
Exceeded monthly sales quota by 140% within first year 
Initiated training sessions weekly to increase client retention
Coordinated networking events and trade shows on a monthly basis to consistently build pipeline 
Selected to mentor new sales professionals

Sales Executive

Cars.com

Managed portfolio of 60 digital marketing accounts totaling $2.7 million in annual revenue
Increased territory sales to over $3 million, exceeding quota by 111%
Hunted and won new business within designated territory
Negotiated new and existing contracts directly with clients and advertising agencies
Reviewed client performance using Google Analytics and other data tracking software

Senior Account Executive

Sold new digital advertising and marketing product within a targeted list of prospects across Midwest region 
Collaborated with internal regional and national teams to win revenue within strategic accounts
Daily activity updates using Salesforce.com

Field Sales Consultant

Cox Enterprises

Generated over $3.5 million in new revenue within 3 years 
Won multiple key accounts 
Promoted to Product Specialist, responsibilities included leading the Midwest region to exceed sales goal by 125% within 1 year 
Coordinated sales staff and client training to maintain high client retention while expanding sales opportunities

Advertising Consultant / Product Specialist

Sales professional specializing in digital marketing and data sales. Strong business development and account management skills proven through exceeding sales quota on average of 125 percent using consultative sales process. Strategic thinker with excellent communication skills. Adept at building relationships with C-suite/senior level management within mid-market and enterprise accounts. 

taplio

The Battle

Casey Copeland

Erika Cotterman

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