Chief Marketing Officer @ Mid America Capital

As Chief Marketing Officer at Mid America Capital, I lead strategic marketing initiatives across a variety of industries, including specialized construction, gaming, media, and alternative agriculture. With over two years of experience at MAC, I focus on digital marketing, brand development, and data-driven customer engagement to deliver impactful campaigns and nurture audience connections.  

My work integrates expertise in mergers and acquisitions, strategic partnerships, and business growth. By leveraging data, creative storytelling, and technology, I aim to drive innovation and optimize marketing strategies that empower businesses to thrive in competitive markets.

Casey Copeland

Novel Capital

Novel Capital’s fintech funding platform breaks down the traditional growth barriers faced by today’s B2B software companies.
 
Our tech-first approach makes it easy for member companies to leverage future recurring revenue for immediate access to non-dilutive capital. Paired with online data-driven insights and curated resources, the Novel platform empowers entrepreneurs to capitalize on their momentum. 

Funding criteria:
- B2B company
- Recurring revenue of $350K to $5M
- 10%+ annual revenue growth
- Seeking growth capital of $100K to $5M to accelerate market penetration

Our ideal partners are entrepreneurs who value one or more of the following:
- Quick funding in 10 days or less
- Funding access that grows with them
- Transparent processes and no surprises

To learn more visit us at www.novelcapital.com/products.

Director of Product Management

Leap Product Management

Product management teams are responsible for new product requirements and the overall profit and loss for a product line. Product management team members, whether they are product managers, product owners, or business analysts, have unique roles, and aligning those roles with the company strategy is critical for success. I offer a customized three-part service to develop product teams and drive financial success.

 ♦ Product Operations to help your product team with a framework that balances alignment and empowerment to drive value for your company 
 ♦ Product Strategy to help you find product-market fit for your ideas.  I provide customer interviews, market assessments, and requirements gathering. 
 ♦ Fractional product manager to take your ideas and translate them into agile requirements for your development team.  This speeds up development and helps ensure your ideas are executed correctly 

Alignment is key for any organization and an effective product team can ensure alignment, utilize development resources more efficiently, and drive growth and profitability.

http://www.growbyleaps.com

Product Management Services

Cox Automotive Inc.

Oversee key product programs and evaluate, design, execute, measure, monitor and control product management processes. 
Ensure that product process outcomes are aligned with the organization's strategic goals and within a Scaled Agile Framework (SAFE). 
Focus on the entire product development process from beginning to end, introducing innovation into the process that can impact results, enhance profitability, and assist the organization to meet its business objectives and goals.

Product Director

PeopleAdmin

Led product team responsible for talent management suite including job board and applicant tracking SaaS for K-12 schools in the United States.

Led product team responsible for talent management suite including job board and applicant tracking SaaS for K-12 schools in the United States.

--Managed team of six including a UX designer, product owners and a product manager.
--Integrated job board database to SiSense business intelligence tool and built analytics dashboard for utilizing recruiting data to identify market needs as input into strategic roadmap process.
--Oversaw product lines in responsible for nearly $20M in annual recurring revenue and over $1M in new bookings.
--Developed requirements and business plan for new SaaS product for proactive recruiting of teachers based on market needs, customer interviews and data driven analytics.

Product Manager

Red Nova Labs

Managed Scrum team of business analyst, software developers and quality assurance team members through sprint planning, daily stand-ups and retro meetings for facilities management SaaS product for real-estate market.

--Wrote user stories and managed backlog, including prioritizing new features and defects, to drive down bug backlog and optimize scrum process.

storEDGE Product Management

Laird

Led product marketing and management responsibilities for Wi-Fi and custom embedded wireless modules for Connectivity business unit for medical and industrial markets.

--Wrote white papers on wireless in healthcare as member of Wi-Fi Alliance Healthcare Task Group along with members from GE and Phillips Healthcare.
--Developed product line strategy to grow $25M business with double digit growth each year.
--Led marketing team for global products including creation of content management strategy- SEO, videos, webinars and white papers- to double the monthly visitors to website.
--Developed line of IoT modules for connected devices for industrial applications.

Product management responsibilities for embedded wireless modules.
--Managed product lines with over twenty-two million dollars in revenue, through direct sales and distribution.
--Created pricing strategy for wireless products via direct and distribution sales channels.

Laird Technologies

Provided design support pre- and post-sales to embedded engineers utilizing Laird wireless technologies.

--Created and maintained user manuals, hardware integration guides and other support documentation.

Field Applications Engineer

Walgreens

Provided systems management and application development for Walgreens Network Department.

--Managed CA’s eHealth network performance system with over 40,000 elements and almost one hundred users.
--Designed, wrote and deployed Walgreens Store Monitor program to provide detailed fault management to over 30,000 network devices. Written in .NET with a MS-SQL dB, the program reduced outage notification from ten minutes or more down to less than a minute for store devices and has saved over $100,000 by reducing the need to purchase expensive eHealth licenses.

Network Engineer

Sprint

Provided highest tier support including fault identification, isolation, and correction for ATM network of 250 switches responsible for $335M of revenue.

NTAC Engineer

I am passionate about solving problems and I want to help companies and teams build solutions that make a positive impact on the world by iterating from ideas, to MVP, to products at scale that solve problems and bring value to customers and the company.

When developing a product team, it's the culture of the company and the product team that comes first. What are the skillsets, values, norms, and product principals the team needs to be successful.   With a diverse team in place, developing a product vision and strategy that aligns with the company strategy is next. That strategy is not static.  Metrics area applied and the strategy evolves as the product evolves. Finally, execution of the product strategy.  What are the artifacts and prototypes that need to be developed. How do we measure our success against the strategy? What cadence do we hold customer interviews, stakeholder meetings, how do we learn fast and develop products at scale?   

Great teams with strong visions can solve most problems and build great products!

I have used my engineering education and my experience in sales and support to develop a holistic approach to product management that aligns product with business goals and engineering capabilities. 
After a dozen years in product management as a product manager or product director leading product management and marketing teams, I'll always be learning, but I've developed my own framework and a plan for successful product teams.

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The Battle

Casey Copeland

Chris Downey

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