VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

3D Digital Agency

Marketing Operations Manager

Clearlink

WHAT I DO
At Highspeedinternet.com, I oversee digital marketing strategies for our prominent internet comparison sites. Leading a team of specialists, I collaborate across departments to drive growth and enhance brand impact.

HOW I DO IT
I spearheaded the implementation of a comprehensive multi-brand digital marketing strategy covering HighspeedInternet.com and SatelliteInternet.com, aligning with overall business goals and boosting revenue. I also pioneered new marketing channels and continuously collaborated to optimize website performance metrics through rigorous review, analysis, and strategic adjustments, optimizing conversion rates and improving user experience.


EXPERTISE
Digital Marketing, Brand Management, Multi-Brand Strategy, New Marketing Channels, Performance Optimization, Team Leadership, Strategic Collaboration, Revenue Growth, Conversion Rate Optimization, User Experience Improvement.

Brand Digital Marketing Manager

Amazon

Entrusted with establishing and growing the Amazon Roar program, delivering end-to-end on-site & cross-channel marketing strategy, execution during high-value events & successfully adopting new discoverability channels.

Leveraged a deep understanding of customer needs and thinking big about how we can make the customer shopping experience across online and in-store retail seamless and delightful.

Consulting Marketing Manager - Amazon Today

Velocity Global, LLC

Consulting - Senior Global Paid Media Director

CaseWorthy, Inc.

WHAT I DO
Building something from nothing is what I do best.  Here I lead the marketing department, manage our brand, implement the marketing tech stack, and strategize the go-to-market plan.

HOW I DO IT
I envision the long-term outlook so I know what to take action on now in order to reach those goals. Then I implement best practices along the way to achieve message consistency and raise brand awareness.

KEY RESULTS
► I automated our very manual process of lead tracking by implementing Active Campaign to track leads more accurately.

► I selected an agency to partner with and led our rebranding efforts which helped increase leads 170% and contributed to 85% revenue growth in 2020.

 
EXPERTISE
Digital Marketing, Social Media, Brand Management, B2B, Marketing Campaigns, Marketing Strategy, Webinars, Event Marketing, Relationship Management, Sales Support, Facebook Marketing, Content Marketing, Lead Generation, Global Mindset and Vendor Management, Google AdWords, Bing Advertising

Head of Marketing

Web.com

WHAT I DID
I led 3 indirect reports to create content and strategy for Google AdWords and Bing advertising (PPC) campaigns for multiple enterprise accounts.  

HOW I DID IT
I established processes from scratch and developed best practices for tracking KPIs and reporting to C-level customers. 

KEY RESULTS
► Managing ~$1M ad budgets for each client, I increased click-through rates (up to 38%), lead generation (up to 33%), and conversion rates (up to 37%). Lowered cost per lead (down to 8%) and pay per lead (down to 52%).

EXPERTISE:  Digital Marketing, Social Media, Brand Management, B2B, B2C, Marketing Campaigns, Marketing Strategy, Webinars, Event Marketing, Relationship Management, Sales Support, Facebook Marketing, Content Marketing, Lead Generation, Global Mindset and Vendor Management, Google AdWords, Bing Advertising

Senior Digital Marketing Strategist | SEM Ad Campaigns | Digital Marketing Strategy

Sunesta Products

WHAT I DID
I executed B2B and B2C marketing campaigns to drive the growth of this leading manufacturer of retractable awnings. 

HOW I DID IT
I brought a focus on both creativity and strategy, which means I constantly asked, “Is there a better way?” This mindset—combined with my willingness to challenge the status quo—enabled me to make lasting, measurable contributions to the business. 

KEY RESULTS
► With the departure of national marketing manager, I took over all planning for the national dealer meeting. In only 1 week, I finalized preparations and ensured an exceptional experience for the 150+ attendees.

► Developed digital and social communications strategy to improve exposure and engagement as measured by Facebook followers (+63%), impressions (+95%), and total reach (+235%) as well as Pinterest engaged users (+250%), impressions (+70%), and clicks (+184%). 

► Audited corporate website and dealers’ microsites to identify opportunities to optimize structure and content, resulting in significant organic traffic growth each year. 

► Led 8-month project to build and launch a new dealer portal to facilitate communication with the dealer network and provide unprecedented access to resources.

Interim National Marketing Manager

Ja-Ru Inc.

Ja-Ru is a family-owned company and the world’s leading supplier of impulse/tchotchke toys. Initially hired through a staffing agency to support marketing activities, my role expanded to include supporting business operations as well to include interacting with more than 120 customer accounts. 

I am most proud of my efforts surrounding trade show planning. Trade shows are a critical part of the company’s marketing strategy with the largest show requiring a full four months of preparation. 

Toward the end of my tenure, I developed the position’s first training manual to ensure continuity and advance projects beyond my time with the company.

Assistant Director of Marketing & Sales

Various Companies

Over the course of 10+ years, I gained a strong foundation in retail sales and event management. Chronology:

Assistant Event Coordinator and Personal Assistant (2012)
Sales Manager, Dillard’s (2011-2012)
Seasonal Sales Professional, Tiffany & Co. (2010-2011)
Assistant Manager, American Eagle Outfitters, Inc. (2006-2008)
Store Manager, Sunglass Hut (2004-2005)
Store Manager, Rain or Shine, Inc. (2001-2004)

With each company, I had the opportunity to develop my skills in leadership, brand management, merchandising, and sales. Notably, I supervised teams of up to 100 employees with responsibility for professional development, performance management, scheduling, and payroll.

Retail Manager & Event Coordinator

I’m a marketing leader who builds momentum—systems, strategies, and scrappy solutions that scale.

I’ve helped product-led brands turn digital chaos into high-performing growth engines. Think: $2.5M+/month paid media budgets, 170% lead growth, 15% revenue lifts, and multi-channel strategies that drive real acquisition and retention. From scrappy startups to global teams like Amazon and Velocity Global, I’ve delivered results that stick.

My superpower? Turning ambiguity into action. I bring clarity, structure, and bold ideas—whether I’m leveling up performance marketing, mentoring a cross-functional team, or launching a new growth channel from scratch. I have led agency operations—scaling creative, web, and video teams to deliver high-impact campaigns for dozens of clients at once.

I thrive in async-first, remote environments where transparency, autonomy, and curiosity fuel great work. I’m especially energized by product-led brands where marketing and product partner to drive sustainable, user-centered growth.

I’m big on clarity, continuous improvement, and doing work that keeps the user at the center. Transparency, gratitude, and purpose aren’t just values I want a company to have; they shape how I show up, lead, and collaborate.

Outside of work, I’m passionate about helping others—whether it’s mentoring marketers, career coaching or volunteering with organizations that support the unhoused. I believe in showing up for people, and in using whatever tools I have to create meaningful impact.

Let’s connect—especially if you're building something bold.

EXPERTISE:  Growth Marketing, Digital Marketing, Social Media, Brand Management, B2B, B2C, Marketing Campaigns, Marketing Strategy, Webinars, Event Marketing, Project Manager, Program Manager, Sales Support, Facebook Marketing, Content Marketing, Lead Generation, Global Mindset and Vendor Management, Google AdWords, Bing Advertising, Google Analytics

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The Battle

Carter Severns

Valentina Gillespie, MBA

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