VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

I want to scale Kleo to $250k MRR in 10 months. 0 ads spend.

That's a 3.3x growth target in 10 months for our bootstrapped business.

Here are 2 options I want to bet on as a founder in 2026:

Option 1: Growth channel diversification:

-Creator partnerships
-Affiliate programs
-Cold outbound

Seen companies like beehiiv and Clay winning with this.

Option 2: Go all-in on what's already working:

-LinkedIn content
-Webinars
-SEO
-YouTube

On the surface, Option 2 seems like the obvious choice:

We've built Kleo to $75k MRR, all organically, all through these channels.

They're working, but are they fast enough? Could we be scaling 10x faster?

Or are paid ads the only solution, and we just need to do it?

My aversion to ads is mainly that they're hard to make profitable at our price point...

And we don't have unlimited VC to burn.

I'm torn.

Founders, what would you do if you were us?

We analysed 1,000s of AI answers to find out how LinkedIn content can improve your AI visibility.

Semrush found that LinkedIn is the 2nd most cited website in AI answers (behind Reddit).

But their only other insight?

"LinkedIn: A steady rise across all AI platforms"

So we went much deeper with Mentions and analysed 4.8M AI answers and 13.4M citations.

Here are 7 key insights we found:

1. Almost half (42.5%) of all AI prompts we’re tracking cite LinkedIn at least once. Huge reach for a single platform.

2. AI citations of LinkedIn grew by 72% in just 6 months. AI tools are finding and using LinkedIn content more every month.

3. 85% of LinkedIn citations come from Google’s AI products (AI Mode and Overviews). Using LinkedIn for AI visibility is mostly playing a Google game.

4. LinkedIn Pulse articles get 8x more citations than regular LinkedIn posts. Long articles work way better than short posts for AI visibility.

5. LinkedIn Pulse articles are doing two things at once: They help content rank on Google and then get picked up by AI answers.

6. Company pages get cited more often than any other LinkedIn page type. If your company page ranks well, it is cited more consistently by AI.

7. AI loves LinkedIn most when people ask about people, companies, experience, and practical advice.

Here are the types of prompts where AI is most likely to pull from LinkedIn (from highest to lowest):

- Hiring and HR questions (69.17%)
- Real examples and case studies (65.12%)
- “Who is this person or company?” (58.89%)
- Learning and training topics (57.04%)
- Software and tools (56.10%)
- “Why” questions (54.76%)
- “How” questions (49.72%)
- “Best” or “top” lists (48.92%)
- Recommendations (48.59%)
- Reviews and opinions (48.21%)
- Comparisons (47.35%)
- “What” or “which” questions (45.14%)
- Everything else (33.34%)

We’re currently building an AI visibility strategy for beehiiv using these exact insights.

Worth sharing the process in real-time?

Daily growth tactics to grow revenue with organic LinkedIn content and AEO / SEO. | My businesses: Contact.so | Mentions.so | Kleo.so (all bootstrapped, all profitable, all growing)

I called my shot last year, then spent 183 days making it happen:

Launched 2 businesses in 4 cities and hit $75k MRR.

I lived out of a suitcase, built in public, experienced setbacks, took massive risks…

But here’s what calling my shot has made painfully clear:

1. Define the shot before you take it

I asked myself: What would the best 6 months of my life look like?

I wrote down the answer. Then showed it to my co-founder, Jake:

"We’ll spend 6 months moving from city to city, meeting interesting people. Launch two businesses and grow them fast. Build in public, and get invited on all the podcasts we've been fans of for years."

And it all came true.

You can't call your shot if you don't have total clarity on what it is. Write it down. Make it specific. Then do it.

2. Go to where the interesting people are

Whatever shot you're calling, you will need people.

I spent 6 months moving from city to city, connecting with unique and talented people.

The people I met ended up becoming my co-founders, clients, and team members.

Moving cities is your competitive advantage because so few people are willing to do it.

3. Be the first to drink the Kool-Aid

People want to join a mission and get excited about something. So don't be afraid to sell it.

You may never arrive at the original destination, but here's a secret: nobody cares.

Most people just want an excuse to go on an epic adventure.

Dream big, define your vision, then build a team around it.

4. The biggest mistake is moving so slow you don’t make any

Our first CTO quit. And we didn't let it slow us down.

In less than 24 hours we:

Met with a new candidate
Made a handshake deal for equity and comp
Flew him across the world to sleep on our couch

If you make mistakes, good. That means you're moving fast enough.

You can't steer a stationary ship.

5. Be loud and unapologetic

I’ve documented everything we built on platforms like LinkedIn and X.

People told me not to share our numbers and growth strategies publicly. But I did it anyway.

I used Kleo to turn my ideas and stories into posts (like this one) that got attention.

That attention turned into:

- 2 dream podcast appearances
- Incredible talent asking to work with us
- lead flow for all three of our businesses

The most powerful lesson in all this (for business and life)?

When you call your shot…Call it loud.

Life is short. So tell the world exactly what you want, then go get it.

I run 3 businesses. $400K MRR (total). All growing fast.

Is there some "secret sauce?"

Kind of:

It's called a constraints analysis.

This is the highest leverage skill any Founder can develop.

Before I show you how I do it, remember:

Like any other skill, you build this one through repetition.

Repeat this system every month.

Keep honing your craft.

Hope this helps someone level up their business in 2026.

Watch the full video here: https://lnkd.in/eSjVPsgj

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The Battle

Carter Severns

Rob Hoffman

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taplio

The Battle

Carter Severns

Rob Hoffman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Hoffman's LinkedIn Performance