Nextpoint

Vice President Marketing

RevBlume

Throughout my career, I’ve built a reputation for executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing B2B companies.

Founder, B2B Marketing Consultant & Fractional CMO

Pursuit Sales Solutions

Marketing Consultant & Advisor

Delivery Solutions

Place

With Place, SaaS businesses using Salesforce can orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future.

OneDay

I have the pleasure of being the first marketing hire and serving the marketing team at OneDay. This amazing team owns both the marketing and SDR/BDR function within OneDay, a growth stage B2B SaaS. We are focused on pipeline generation, sales/CS enablement, overall brand strategy, PR & communications, inbound/content marketing, inbound sales, product marketing and thought leadership.

Vice President of Marketing

Director of Marketing

Creative Cave

Creative Cave is an inbound marketing agency that is obsessed with driving more traffic and increasing leads through relevant content structured within an inbound campaign for our B2B clients.  

As a HubSpot partner agency, we utilize the HubSpot platform for marketing automation to help seamlessly guide leads down the sales pipeline to help our clients convert more and grow their company. 

At Creative Cave we offer the full suite of digital marketing services including inbound marketing strategy, content creation, marketing automation, lead nurturing, website design, branding, graphic design, webmaster services, Growth Driven Design, social media growth, paid advertising and more.

Partner, Head of Marketing

BizNet Software, Inc.

• Managing and executing results- driven marketing plans that support the SaaS B2B sales and lead generation for new and current software products as well as continuing to provide value for existing customers.
• Manage strategy development and budget for all inbound and outbound marketing initiatives including but not limited to; website user experience, website content, content marketing, advocacy marketing, SEO/SEM, marketing automation, social media and video content.
• Work with software development team to  integrate information into marketing materials. Coordinate with release management team for timely delivery and methods by which new software products/features are introduced and released into market.
• Maintain brand integrity and overall branding strategy of all internal and external marketing communications.

Marketing Manager

• Executed complete re-build & re-design of all company websites, with continuing optimization and content management.
• Oversee company's digital marketing  with a B2B focus including, but not limited to: website content/design, social media, email marketing, content marketing, paid search & SEO.
• Communicate KPI's & budget allocation/results for all marketing efforts to senior leadership

Digital Marketing Manager

iProspect

• Plan and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization and management.
• Daily use of reporting, analytics and trend tools.
• Responsible for all basic tactical execution and campaign audit
• Own all outcomes; effectively prioritizes efforts to focus on delivering on the most important KPI's, tracks and reports on campaign results, data analysis and participate in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to client success

Senior Associate, Paid Search

Responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. Support the overall Paid Search team on execution and overall account support.

Associate, Paid Search

Ivie

Manage development of CMS/CPS programs, websites/apps and business applications for internal and external client digital marketing initiatives.

Digital Analyst

VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

Zones, LLC

Marketing Manager managing Networking and Security Practice
• Develop a comprehensive marketing framework to support brand awareness and customer acquisition
• Lead marketing campaigns and strategies, owning the lead funnel from impression through conversion
• Content creation, content development and Content Marketing through digital channels.
• Utilize Content marketing channels for thought leadership, visibility, brand awareness, lead generation, and lead nurturing
• Comprehensive knowledge of ABM Activities across platforms (primarily digital)
• Working closely with marketing operations, corporate communications and extended marketing teams to efficiently execute day-to-day objectives in line with high-level business goals
• Responsible for lead generation through events, online campaigns, webinars, content marketing, etc.
• Work with analyst relations team to ensure greater visibility and recognition for the organization in analyst studies and reports resulting in high-value leads
• Work effectively with the team to create a strong content marketing strategy and thought leadership pieces
• Constantly track marketing KPIs and create new opportunities for generating leads
• Work closely with the business team and practice leaders to translate business objectives into corresponding Marketing plans.
• Organizing and managing virtual events / Webinars as a part of lead-gen activities

Spiceworks Ziff Davis

A B2B marketer who help the company to grow, not stagnate it. I'm a person who: Creates awareness in my target market and in target accounts, helping my sales team achieve a higher acceptance and reply rate
- Build & execute global end to end B2B full funnel demand & lead generation campaigns through direct email campaigns, paid social(LinkedIn ads and InMails) & events (webinars, roundtables etc.)
- Create campaign briefs incorporating key messaging and value proposition for target accounts. Define,
maintain, prioritize, and manage the effectiveness of campaigns.
- Craft value proposition, competitive positioning, and messaging for current and upcoming products &
solutions. Measure, analyze, and report on target account penetration on a quarterly basis as well as impact of ABM and larger GTM efforts on sales pipeline revenue
- Partner closely with sales, product and other functional leaders to drive a growth marketing revolution
implementing agile marketing strategies to achieve results and continuous delivery of marketing programs using data-driven approaches and actionable insights.
- Work closely with content team on creating new engaging content in line with latest market and product trends to convey our value proposition and key messaging. Drive essential content (datasheets, customer presentations, battle cards & product videos)
- Arm sales teams with tailored content support to leverage in customer outreach and engagement (Battle Cards, Door Opener emails, etc,)
- Ensure successful lead/opportunity capture/nurture and connection to sales teams. Lead tracking and
reviewing leads to determine whether they should be converted from MQLs into SQL/SALs
- Experience with working on email automation tools like Marketo and working closely with sales on lead
generation tools like Sales Navigator, Outreach emails, LeadIQ.
- Work with sales teams to create and execute both strategic and tactical campaigns such as call outs, email blasts, door opener emailers, etc.

Senior Marketing Manager

NetCom Learning

- Create product marketing plan including positioning and support material for use by sales to generate public facing marketing collateral; to include digital marketing.
 - Work closely with sales, reporting and account management teams on RFPs, client contracting and reporting needs.
- Develops Integrated marketing campaigns across all channels to promote my products including Digital (Paid, Organic), Social (Paid, Organic).
- Work closely with the content marketing team to develop compelling, emotive content to fuel marketing programs that create awareness and drive demand for your products.
- Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying members and their current and future needs, and monitoring the competition.
- Develop differentiated, persona-sensitive positioning and messaging for NetCom products and solutions.
- Understand buyer personas and be able to articulate and apply across marketing content/campaigns as well as sales tools.
- Understand the competitive landscape in relationship to my product area in order to accurately position & differentiate NetCom against various competitors, across multiple segments
- Ideated & designed the Sales Playbook, Battle Cards and SharePoint web portal for sales resources for the Learning Solutions business – set a benchmark for the other businesses in the company

Product Marketing Manager

Conduent

Sr.Manager Marketing

My role applies deep market, buyer, competitor, digital, content, offering and route-to-market expertise to develop end-to-end marketing strategies and value propositions that drive my organization's growth and profitability. 

•Build marketing business plans in support of priority offerings and markets. Creating, updating and maintaining compelling marketing collateral like data sheets, sales plays, sales kits, product solution briefs, presentations, industry specific content, web content, client references, success stories and innovative videos. Apply data-driven insights to buyer cohort segmentation. Developing campaign framework, work with content and media specialists, full funnel marketing for high impact GTM.

•Digital Marketing - Understand the visitor buyer journey path, find out the buyer journey path breakdowns and make recommendations. Experience in using the Digital Analytics tools to provide insights, root cause or other deep-dive analysis to marketing teams. Create a product/BU level web performance dashboard covering traffic, responses, leads and revenue. Experience communicating with clients, to deliver insights and findings or get clarifications on requests. Pearl Web Experience, Page Insights, Content Analytics dashboard, Paid Media, Live Chat dashboard, Hotjar & Coremetrics.

•Collaborate with marketing and offering management teams to design and implement engaging client experiences through marketing programs, events and digital touch-points for key offerings that reach and inspire our target audiences. Drive end-to-end execution of key sales plays through identification of correct routes to market, key collateral creation, ensuring appropriate web presence, and working with broader IBM business for better performance

•MI/CI – Know our target audience (sharp focus on consumers), how they buy and their buying criteria; keep abreast of industry trends, market influencers, as well as the general ecosystem of data, technology and partners.

Product Marketing Manager, IBM Talent Management Solutions, Cloud & Watson

• Managed client distribution lists and maintain client contact information in Kenexa's Client Relationship Management (CRM).
• Send out invitations to marketing events and other marketing materials to account team contacts.
• Collaborate with the co-leaders to identify and build knowledge and competitive insight to support corporate/client meetings and to prepare the sales force.
•Identifying and Monitoring Competitors on Regular Basis and providing strategic competitor analysis 
•Business Research, Industry Insights. Collect and categorize data based on the needs of the industry sector teams, technology, and geographic scope providing this information on a timely and accurate basis.
•Compile, organize and synthesize information to develop key insights at company/ industry level across various geographic markets.  Regional Market Intelligence updates (US, UK, ME, APAC)
•Extensive experience in information management and knowledge databases for secondary research such as Hoovers, Gartner, IDC, Forrester, AMR, Datamonitor, Bersin & Associates, Aberdeen, McKinsey Quarterly, Factiva, Reuters, Thomson, Hoovers etc, as per the business need and project's requirements

Market Research Analyst-Market Intelligence/Competitive Intelligence

Idola Fori Ltd

Secondary Market Research; Lead Generation; 
•	Experience in CRM software like People Soft CRM, Salesforce.com, VTiger (Responsibilities include CRM Updating and Report Generation; Account Management;)
•	Research & analysis of target companies in the space of Manufacturing domain  
•	Spot new business opportunities through market research, trend analysis etc
•	Account profiling / create company profile 
•	Prepare marketing presentations / collaterals 
•	Company Profiling and analysis of several international key players (Vendors, Manufacturers, etc) pertaining to the topical area or industry.
•	Interacting with International Clients for North American Region (US & Canada)

Sr.Analyst-Market Research

Cognizant Technology

•	Account Management
•	Research & analysis of target companies in the space of Retail, Manufacturing & Logistics domains 
•	Experience in People Soft CRM (Updating and Report Generation; Account Management; Importing Leads, Contacts, etc)
•	Spot new business opportunities through market research, trend analysis, monitoring of competitor activity etc
•	Account profiling / create company profile 
•	Prepare marketing presentations / collaterals 
•	Liaise with sales representatives & technical team on the knowledge management perspective 
•	Data Management - Data collection, validation & analysis 
•	Advance research to foresee any specific requirement for a given company 
•	Evaluate new business opportunities within Manufacturing and Logistics domain

Market Research Analyst

SIS Infotech

•	Secondary Market Research
•	Generating Strategic Business Reports (SBR’s) on both worldwide and regional basis. 
•	Data Analysis and Interpretation, Company Profiling and analysis of several international key players (Vendors, Manufacturers, etc) pertaining to the topical area or industry.
•	Exhaustive analyses of key industry issues, trends, growth drivers &amp; growth restraints, major industry events, facts, current and future analyses.
•	Industry overview (Current market scenario, historical perspective, market trends), product launches, recent industry activities, and worldwide as well as regional market analytics (Estimate/projections and Historic Analysis).

Performance oriented marketing professional with 14+ years of work experience in Demand Gen &  Lead Gen, Product Marketing, Account based Marketing, Digital, Content, Campaigns, Social, Marketing Research & Competitive Intelligence across different markets. (APAC, EMEA and AMERICAS) for large as well as mid-size IT product and service companies. 

Focused – on finding and planning for my organization's best opportunities. 
Obsessed - with understanding clients and  improving their experience. 
Agile - embracing organization's new ways of working with passion and integrity. 

Areas of Expertise:-
•	Demand Generation, ABM,Campaign strategies, Product Marketing, Digital, Content Marketing, Core Messaging, Go to Market,  Positioning, Segmentation, Market Research.
•	Secondary Market Research, Business Research, Competitive Intelligence, Battle Cards 
•	Experience in using online search engines and databases like Selectory, Hoovers, One Source etc, Good Knowledge of Using Microsoft office tools including Excel, Word, and PowerPoint
•	Social Media Tools incl Twitter, Yammer, Facebook, Linkedin etc
•	Domains: Cubersecurity, Cloud,HRTECH, Automotive,Telecommunications,Aerospace, IT&ITES, HRMS, HCM

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