Totem

Makers of the world-famous Friend-Finding Compass. Totem is creating a safer, more immersive, and more beautiful world for everyone.

Co-Founder & CEO

Chattanooga Area Chamber of Commerce

Board Member

gener8tor

Go-to-Market Mentor

The Company Lab (CO.LAB)

Agile Brand Lab

Brand Strategist

ENGINEERED SILICONE PRODUCTS LLC

Marketing Advisor

Shoetizer

Go-to-Market Advisor

RFYN

Head of Marketing

CentralSauce Media

Founder

321 Web Marketing

Digital Marketing Strategist

Selling a great product should be easy ⚡️ Bring your message into focus and it will be. | Go-to-Market + Brand Strategy

Turning beautiful products into cultural phenomena.

Currently serving as CEO at Totem, one of the world's fastest-growing consumer tech startups. Our team is on a mission to reshape the way people connect and navigate the real world during life's most beautiful moments.

Music and entertainment runs in my veins. I come from a long line of professional musicians and have years of experience as a professional vocalist. Over the years, I've attended hundreds upon hundreds of live shows and festivals. In 2018, a selection of my music journalism was archived by the US Library of Congress in their American Music archives.


"Art is how we decorate space, but music is how we decorate time."

Carter Fowler

The PhiloSurfer Club

Self-improvement & purpose (re)discovery through Philosophy for living a good life happily!

Etternal Memory

Owner and CEO

Universitat Pompeu Fabra - UPF

Teaching Global Business and Global Brand Management in the Global Studies Bachelor.

Adjunct Professor

ESCI-UPF

Teaching Culture and Business in Europe in the International Business and Marketing Bachelor.
Teaching Economic Global Order in the International Business Program.

Professor Adjunct

Sara Lee

Marketing Director

Chupa Chups S.A.

Global Senior Product Manager

Calming restless souls with Philosophy & Surf | The PhiloSurfer Club | Multi-Awarded Writer & Ex-University Professor

Feeling unfulfilled and lost? You're not alone.

I spent over a decade climbing the corporate ladder as a CMO, thinking success would bring happiness. But instead I felt empty inside.

Exhausted and craving meaning, I escaped to the ocean. And amongst the waves I discovered two unlikely saviors: philosophy and surfing.

The teachings of the great thinkers lit a spark inside me. Surfing brought me presence, flow, and reconnection with nature. I realized happiness doesn't come from work, but from within.

Now I'm on a mission to help others find fulfillment too. My writings, workshops and coaching guide people through major life transitions.

Imagine waking up excited to start your day, living with purpose and vitality. It's possible, no matter your age or background.

My integrative methods blend philosophical insights, mindfulness practices and the transformative power of surfing.

Clients regain passion and clarity. They align with their values, ditch societal expectations, and take inspired action. I've helped dozens build lives of meaning.

"Ignacio contributed to re-setting my inner compass and made me re-think my way. " - Ralph H.

If you're seeking more happiness and fulfillment, let's talk. 

Schedule a free discovery call & start your journey today!

Ignacio Iturralde, PhD

taplio

The Battle

Carter Fowler

Ignacio Iturralde, PhD

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