NEWSLETTER MONETIZATION & SUBSTACK GROWTH COACHING
I help entrepreneurs transform their expertise into profitable newsletters and Substack publications. With proven email marketing strategies for lead generation and monetization, audience building, and subscriber conversion, I've guided clients to multiple 6-figure launches through newsletter-first business models.

EMAIL AUTOMATION & EMAIL MARKETING STRATEGY
Specializing in designing automated nurture, onboarding, and sales sequences with seamless newsletter and CRM integration. My comprehensive approach covers list growth strategies, campaign design, audience segmentation, and performance analytics to maximize email marketing ROI.

PLANPROPHET CRM TRAINING & IMPLEMENTATION 
Comprehensive PlanProphet CRM adoption services. Currently accepting discovery calls and pilot clients for foundational setup and support. 

BUSINESS PROCESS & AUTOMATION CONSULTING
Specializing in workflows, digital systems, and advanced email automation that scale your business. I eliminate manual processes and create systematic approaches that save 20+ hours weekly while improving conversion rates by up to 35%.

Why Work With Me: 
→ Email Marketing & Newsletter expertise spanning nearly two decades
→ Advanced email automation and CRM integration specialist
→ PlanProphet as a new but rapidly growing consulting specialization
→ Proven track record with 4,300+ newsletter subscribers

Ready to Scale Your Business?
Accepting discovery calls for Email Automation, Email Marketing Strategy, Newsletter Monetization, and PlanProphet CRM services. 

DM me to discuss how we can streamline your operations while maximizing your email marketing potential.

CARRIE LORANGER

I stopped posting on LinkedIn for 7 years.

Not because I was “too busy.”

Because I was afraid my coworkers would see the real me - what I was thinking, planning, or doing ouside the office.

I was a Marketing Director.
Single mom.
On a “Safe” corporate path.

And I worried:

- My boss would think I was looking for a new job
- My team would judge my content
- People would roll their eyes at my coaching and newsletter work

So I stayed quiet.

I built skills.
I built systems.
I even built income streams.

But I did it silently in the dark.

No posts.
No voice.
No real visibility.

Then one day, I realized that staying silent was costing me more than being seen.

I was coaching creators on showing up online…
while hiding my own story.

So I started small.

→ I shared one post about leaving corporate without burning bridges.
→ I talked about how I built my newsletter and my first $1,000 month.
→ I opened up about deleting 967 subscribers and why it grew my business.

I expected judgment from coworkers.

Here’s what I got instead:

- DMs from colleagues asking how to start a side business
- Old coworkers asking for help with email automation and systems
- Clients who said, “I’ve been reading your posts for months. I’m ready to work with you.”

The fear was so loud it had paralyzed me for 7 years.
But the backlash never came.

Every time I posted:

→ My network got clearer on what I do.
→ My opportunities increased.
→ My income streams became more stable.

Not because I went viral.
Because I stopped hiding.

You might be where I was:

- Sitting in a corporate role with bigger dreams
- Afraid your coworkers will talk
- Afraid your manager will notice
- Afraid to share what you really want to build

Here is what I tell my clients now:

- You don’t need to post everything.
- You do need to post something.
- You can share your expertise without attacking your employer.
- You can build options without burning bridges.

For 7 years, I let fear of scrutiny keep me quiet.

Now my content is the reason I can:

→ Run a newsletter-first business
→ Coach founders and creators
→ Consult on CRM, email automation, building a business with multiple income streams, and Substack growth

All while creating more safety for myself and my family than any single paycheck ever gave me.

If you’ve been hiding on LinkedIn because of your coworkers, this is your sign:

Start with one honest post.
One simple story.
One clear offer to help.

You don’t need permission to build a life that fits you.

You just need to stop letting other people’s opinions run your career.

Join 5,700+ readers of 9-To-Thrive if you want weekly, real-world guidance on building multiple income streams and a newsletter-first business while you work:
https://lnkd.in/gXMzXweK

CRM Training & Implementation | Hubspot, Salesforce, PlanProphet | Business Process & Automation | Newsletter Monetization & Substack Growth Expert

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I deleted 967 subscribers on purpose.

It felt scary as hell.

My brain was spiraling: “You worked so hard for these," and "What will my sponsors think?"

But here's the thing.

A dead list hurts your business.

I used to wait a year, then do one huge, painful cut.

Now I do a small one each month.

Here is how I choose who leaves:

→ No opens in 180 days
→ Repeated bounces
→ Spam complaints or clear “not interested”

Before anyone goes, I run a short win‑back campaign:

Email 1: “Still want these emails?”
Email 2: best posts, clear link to stay
Email 3: “Last call”, easy unsubscribe

No click. No reply. They go.

The first time, my stomach hurt.
Now it feels like cleaning my closet.

Result:

Higher opens.
Stronger deliverability.
More clicks and paid subs from a smaller list.

You do not need a big list.

You need a clean one that wants to hear from you.

What is your current list clean‑up routine?

Three years ago I walked away from a safe corporate paycheck.

Now my portfolio of paychecks has passed six figures.

I didn't work more hours.

I built systems.

Year one, I focused on consulting.

Retainer clients paid for deep work on CRM, email strategy, and automation.

When those systems were developed and running on smoothly, I added coaching.

1:1 calls helped creators grow newsletters & launch Substack.

Next came digital products.

Playbooks, templates, and swipe files delivered my process without my time.

Afterward, I launched a small membership.

Group support, live sessions, more access to me.

The last piece was full newsletter monetization.

Paid tiers, sponsors, and services linked to my list created a real portfolio of paychecks.

One income stream at a time.

Each with a clear offer, simple delivery, and strong automation.

Three years later, my income feels more stable than a single salary.

Join 5,700+ readers of 9-To-Thrive to see how I build these streams step by step: https://lnkd.in/gXMzXweK

Let me know your thoughts on building a portfolio of paychecks.

More leads + more sales with video marketing | Get 1 months video & written content in 1 60-Minute Call | 121 Customers Served | DM Me for More Info 📩

Most small businesses on LinkedIn are stuck in what I call "Pipeline Panic"

They’re posting...
Engaging...
DMing...

Doing everything they’ve been told to do, yet still struggling to book consistent, qualified calls.

They’ve been told “just show up and keep going.” or hope for the next referral.

But showing up and waiting for referrals is not a strategy

And the market has changed.

Buyers are numb to generic AI posts and tired of salesy automated cold DMs.

So your effort increases, your ROI doesn’t, and your confidence takes a nosedive.

Eventually the spiral sets in:

❌ The referrals dry up
❌ Endless content, but no enquiries
❌"Coffee chats" that are unqualified, can’t afford you, or just wants free help
❌DM threads that turn into long nurture sequences that never move to a call

So you stay busy, but not profitable. 

And when you stop pushing, everything stops.

There is a better way.

I help small businesses book 2 to 4 qualified calls a week with one single outbound message using an easy "go for no" framework.

No scripts.
No appointment setters.
No inbox full of freebie hunters.
No expensive "lead gen agency"
No AI blasting strangers and LinkedIn shutting down your profile.

Just a simple system that works in under 60 minutes a day and compounds over time.

Here’s how it works:

1️⃣ Clarify

We simplify your positioning into a message that cuts through the noise and attracts people who are ready to buy.

2️⃣ Connect

We use one non-pitchy DM that opens natural conversations with the right prospects. No scripts. No pressure.

3️⃣ Convert

Your content builds trust so, by the time they book, they’re already warm, qualified, and interested in working with you.

More than 137 founders, coaches, consultants, and service providers use this system to create consistent clients on LinkedIn.

Real wins:

➡️ Matthew Levine, Online Weight Loss Coach → 43k USD closed in 8 weeks
➡️ Sheena Mason-White, Human Design Reader and Educator → 16 new clients in 2 weeks
➡️ Jessica E Samuels, Executive Coach → 2 high-ticket clients in 8 weeks
➡️ Kurt, Mindset Coach → 8 inbound enquiries in 21 days
➡️ Robbie, Online Coach → 30k USD closed in 14 days
➡️ Viki Vallance Clark, Sobriety Coach → $8K in 24 hours

This is for small business owners who are done with chaos, half-baked tactics, and hoping something clicks.

You want predictable, qualified calls without being glued to LinkedIn all day.

If you want me to show you what this would look like inside your business:

DM me to book a call and unlock your free lead gen roadmap.

Tanya Hopper 🐸

I can’t think of anything worse than having to retire.

While most people are counting down the years until they can finally stop working…

I’m excited about the projects I’ll be working on 20 years from now.

Because to me?

The goal isn’t to retire.
The goal is to build a life you don’t need to retire FROM.

I do what I love.
For people I love.

While making the world a little better along the way.

Why would I ever want to stop doing that?

Now, don’t get me wrong…

✅ I’ve got a private pension.
❌ I’m not banking on burnout.

But I don’t believe in quitting work.

I believe in building a business that aligns with your values, so deeply, that stepping away feels like a loss, not a win.

What about you?

→ Are you planning to retire someday?
→ Or are you building something you'd want to do forever?

The BIG reason why your AI written content isn’t getting impressions, likes or comments

Hint: It's not about the algorithm, timing or post volume.

The biggest problem with AI content, isn’t the tool.

It’s “Market Sophistication”

Your audience has seen it all before.

The more certain styles, templates and formats get used in your posts by AI

The less effective they become…

But why?

Because (cough) us LinkedIn users are now a sophisticated audience…

Your feed is now full of the same BS AI generated posts that all sound and look the same.

So when you’re scrolling the newsfeed and all you see is the “same old stuff” you’ve seen before, your brain ignores it.

Back when you lived in a cave…it was your brains job to spot anything unusual that stood out and ignore anything it had seen before.

This simple mechanism kept you safe from predators, but also means you ignore anything you’ve seen before.

And so, it’s the same for your ICP.

If they’re scrolling the newsfeed looking for help, and all their brain sees is the same old recycled templates, styles and ideas, they yawn and move on.

Which means you get:

➡️ Lower impressions.

➡️ Less engagement.

➡️ Zero inbound leads.

So if you want more impressions, more engagement, more leads…

Here’s the fix:

Write your content yourself.

And use AI to give it a final polish.

Your voice is your brand, you can’t outsource it to a robot.

Some days, business feels so hard I wonder if I’m doing it right.

I wonder if I need "another" break.
If I’m serving my clients well enough.
If I should be learning more.
If I need to improve - fast.

Other days, business feels so easy I wonder if I’m doing it right.

I wonder if I should be pushing harder.

If I’m missing something.
If I’m too comfortable.

But here’s the funny thing:

📉 My business doesn’t change day to day.
📈 My mood does.

And when I let my mood drive my actions?

I get inconsistent leads.
Inconsistent income.
Inconsistent results.

That’s the real trap most business owners fall into:

They let their emotions decide whether business is “easy” or “hard.”

But the truth is, your business isn’t good or bad.
Your opinion of what’s happening makes it so.

So the next time you skip outreach…

Or you avoid posting just this once...

Or you don't send that follow-up because “you’re not feeling it”...

Remember this:

You’re not managing a business, you’re managing your mood.

Most businesses don’t fail because of the market.

They fail because the founder’s mood runs the show.

𝗬𝗼𝘂𝗿 𝗶𝗻𝗯𝗼𝘅 𝗶𝘀 𝗼𝘃𝗲𝗿𝗳𝗹𝗼𝘄𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 “𝗽𝗶𝗰𝗸 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻” 𝗗𝗠𝘀…

But when you open up your iCal…it’s empty.

If you’re tired of being the “smart one” everyone 𝘢𝘴𝘬𝘴 for advice, but never 𝘩𝘪𝘳𝘦𝘴, it’s time to change your strategy.

I helped Peter Weiss, a leadership coach, go from 𝘇𝗲𝗿𝗼 𝗯𝗼𝗼𝗸𝗲𝗱 𝗰𝗮𝗹𝗹𝘀 to 9 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗶𝗻 𝟳 𝗱𝗮𝘆𝘀 (𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗲𝘃𝗲𝗻 𝘂𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻)

This week, I’m pulling back the curtain on:

→ 𝗧𝗵𝗲 𝗕𝗿𝗮𝗶𝗻-𝗣𝗶𝗰𝗸𝗶𝗻𝗴 𝗧𝗿𝗮𝗽

Why a full inbox of free advice seekers is actually a red flag, not a win.

→ 𝗧𝗵𝗲 𝟵𝟲-𝗛𝗼𝘂𝗿 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱

How Peter booked 3 calls in 4 days (and why you can too).

→ 𝗧𝗵𝗲 𝗕𝘂𝘆𝗲𝗿’𝘀 𝗟𝗶𝘀𝘁 𝗦𝗲𝗰𝗿𝗲𝘁

Your hottest leads aren’t strangers, they’re people who’ve already said “yes.”

→ 𝗧𝗵𝗲 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗵𝗮𝘁 𝗦𝗰𝗿𝗶𝗽𝘁

Steal the exact message Peter used to get instant replies from past clients.

→ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 ≠ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻

Even brilliant posts won’t grow your business… if the wrong people are reading them.

𝗦𝘁𝗼𝗽 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝗻𝗴𝗲𝗿𝘀.𝗦𝘁𝗮𝗿𝘁 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂.

📩 Link to subscribe is in the comments.

Your inbox is full. Your calendar isn’t. They’re not asking to buy. They’re asking to “pick your brain.” They’re asking for “a quick opinion.” They’re

Open article: Why Free Advice Seekers Keep Filling Your Inbox (and How Peter Booked 3 Calls in 4 Days Without Using LinkedIn) by Tanya Hopper 🐸 • 2 min read

Why Free Advice Seekers Keep Filling Your Inbox (and How Peter Booked 3 Calls in 4 Days Without Using LinkedIn)

It was December 2019. I’d never felt happier walking out of my last ever shift at my day job.

I remember feeling unstoppable. After five years of being chained to a desk, I’d finally done it.

I’d quit my minimum wage job. 

I Became self-employed and I was free.

Then three months later… I was on the phone begging my old boss to take me back.

And honestly? It was the best thing that ever happened to me.

Because in those 3 months of “freedom,” my business tanked.

I had zero clue how to:

❌ Generate leads consistently

❌ Onboard clients properly

❌ Or close sales at 40%+

I was just posting content and having random convos, hoping people would buy.

By March, I had 37p in my bank account and over £5,000 in debt.

So I swallowed my pride and called my old boss.

I felt like an utter failure.

But then I remembered: you only fail if you stop trying.

So I worked my arse off.

For 2 years I commuted into London. 

I took every shift I could get and worked 7 days a week.

Every spare evening, I was on sales calls. 

Every lunch break, I was coaching clients. I even hid in my boss’s office to take calls.

I was exhausted, but slowly…

I cleared my debt. I had my first £5K month. 

And eventually I quit (for good this time)

That was 5 years ago.

Today, I run a business I’m proud of. But I owe it all to failing.

Because failure teaches you the things comfort never will.

So if you're on the edge right now…

Fail fast, fail often, just don’t stop.

The only time you truly fail… is when you stop trying.

What has been your best comeback moment?

Here’s how I went from $0 in sales in Dec ‘24 to $18K in Dec ‘25

(My 7 Little-known hacks I used to turn my income around

1️⃣ Sell on Sundays, make Bank on Mondays

I started selling 7 days a week.

That one change boosted my revenue potential by 29% - and caught buyers at their most motivated (especially on weekends).

2️⃣ I Re-framed Referrals

Instead of asking “Do you know anyone?”, I asked “Who do you know?”

It forces the brain to scan for names instead of giving a binary “no”.

3️⃣ Kill Zombies Early

I stopped saving objections for the end of a call,

Now I tackle the big three (timing, money, decision-maker) before I mention the price, so they don’t come back to bite me later!

4️⃣ Act Like Smoke

I never argue with a prospect. Ever.

Instead, I use questions to sidestep attacks and maintain control of the conversation.

5️⃣ Childlike Curiosity Wins

Objection?

I tilt my head, raise an eyebrow and just say: “Huh?”

That tiny shift gets people to reveal what’s really going on, without me getting combative.

6️⃣ Sell the Vacation, Not the Flight

No one buys a “6-module course with 47 videos.”

They buy freedom, status, confidence, more money etc.

So I pitch the vacation not the flight.

 7️⃣ Replay the Hot Streaks

I record my best sales calls, then binge them like I do YouTube.

Success leaves clues, and I use those recordings to spot patterns, tweak scripts, and build momentum.

If you're stuck at $0 / $5 / $10K per month

One of these could bring in that next $18K

Stop paying to get customers who don’t stay!

Here’s how to turn your EXISTING customers into a lead generation machine.

The sad truth is this:

Most businesses plateau because they’re addicted to cold traffic.

But the best (free) growth strategy is hiding in your inbox, your CRM, and your client roster…

I’m talking about: **Referrals.**

They buy faster.

They spend more.

And they have tonnes of trust so they close easier.

Even better:

A referral gives you *three spins on the money-making wheel*…

Because THEY are the most likely to refer *even more* people to you.

Here’s 3 ways to get more of them - starting this week:

1️⃣ The Discount Trade

When a prospect asks for a "discount”, don’t just say no.

Say: “I’d love to, just give me the name of three friends who need this and I’ll give you the discount right now”. 

You’ve now got 3 new leads.

2️⃣ The 90% Gift Card

During holidays or business anniversaries, sell your existing customers gift cards for your services at a 90% discount,.

The Catch: They can only buy them as gifts for others.

The Result: You get paid to acquire a new lead, you capture the referral’s contact information immediately, and the customer looks like a hero for giving a high-value gift,.

3️⃣ The “Wanna Get This Free?” Close

Right after the sale, ask:

“Wanna know how to get this for free?”

Offer a cash or credit reward for each person they bring in.

People love offsetting their own costs, and this *alone* can drive 30% of your total revenue.

Referrals are like fruit trees.

You plant one… and it feeds you for years.

But you’ve gotta start planting.

Which one of these 3 are you trying this week?

Comment “LEADS” below and I’ll send you the slide deck with scripts for each of these.

🔁 Repost this so your network stops wasting money on cold traffic.

taplio

The Battle

CARRIE LORANGER

Tanya Hopper 🐸

Followers

Posts

Engagements

Likes

Performance ScoreCARRIE LORANGER's LinkedIn Performance

Performance ScoreTanya Hopper 🐸's LinkedIn Performance

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taplio

The Battle

CARRIE LORANGER

Tanya Hopper 🐸

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}CARRIE LORANGER's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreCARRIE LORANGER's LinkedIn Performance