NEWSLETTER MONETIZATION & SUBSTACK GROWTH COACHING
I help entrepreneurs transform their expertise into profitable newsletters and Substack publications. With proven email marketing strategies for lead generation and monetization, audience building, and subscriber conversion, I've guided clients to multiple 6-figure launches through newsletter-first business models.

EMAIL AUTOMATION & EMAIL MARKETING STRATEGY
Specializing in designing automated nurture, onboarding, and sales sequences with seamless newsletter and CRM integration. My comprehensive approach covers list growth strategies, campaign design, audience segmentation, and performance analytics to maximize email marketing ROI.

PLANPROPHET CRM TRAINING & IMPLEMENTATION 
Comprehensive PlanProphet CRM adoption services. Currently accepting discovery calls and pilot clients for foundational setup and support. 

BUSINESS PROCESS & AUTOMATION CONSULTING
Specializing in workflows, digital systems, and advanced email automation that scale your business. I eliminate manual processes and create systematic approaches that save 20+ hours weekly while improving conversion rates by up to 35%.

Why Work With Me: 
→ Email Marketing & Newsletter expertise spanning nearly two decades
→ Advanced email automation and CRM integration specialist
→ PlanProphet as a new but rapidly growing consulting specialization
→ Proven track record with 4,300+ newsletter subscribers

Ready to Scale Your Business?
Accepting discovery calls for Email Automation, Email Marketing Strategy, Newsletter Monetization, and PlanProphet CRM services. 

DM me to discuss how we can streamline your operations while maximizing your email marketing potential.

CARRIE LORANGER

I stopped posting on LinkedIn for 7 years.

Not because I was “too busy.”

Because I was afraid my coworkers would see the real me - what I was thinking, planning, or doing ouside the office.

I was a Marketing Director.
Single mom.
On a “Safe” corporate path.

And I worried:

- My boss would think I was looking for a new job
- My team would judge my content
- People would roll their eyes at my coaching and newsletter work

So I stayed quiet.

I built skills.
I built systems.
I even built income streams.

But I did it silently in the dark.

No posts.
No voice.
No real visibility.

Then one day, I realized that staying silent was costing me more than being seen.

I was coaching creators on showing up online…
while hiding my own story.

So I started small.

→ I shared one post about leaving corporate without burning bridges.
→ I talked about how I built my newsletter and my first $1,000 month.
→ I opened up about deleting 967 subscribers and why it grew my business.

I expected judgment from coworkers.

Here’s what I got instead:

- DMs from colleagues asking how to start a side business
- Old coworkers asking for help with email automation and systems
- Clients who said, “I’ve been reading your posts for months. I’m ready to work with you.”

The fear was so loud it had paralyzed me for 7 years.
But the backlash never came.

Every time I posted:

→ My network got clearer on what I do.
→ My opportunities increased.
→ My income streams became more stable.

Not because I went viral.
Because I stopped hiding.

You might be where I was:

- Sitting in a corporate role with bigger dreams
- Afraid your coworkers will talk
- Afraid your manager will notice
- Afraid to share what you really want to build

Here is what I tell my clients now:

- You don’t need to post everything.
- You do need to post something.
- You can share your expertise without attacking your employer.
- You can build options without burning bridges.

For 7 years, I let fear of scrutiny keep me quiet.

Now my content is the reason I can:

→ Run a newsletter-first business
→ Coach founders and creators
→ Consult on CRM, email automation, building a business with multiple income streams, and Substack growth

All while creating more safety for myself and my family than any single paycheck ever gave me.

If you’ve been hiding on LinkedIn because of your coworkers, this is your sign:

Start with one honest post.
One simple story.
One clear offer to help.

You don’t need permission to build a life that fits you.

You just need to stop letting other people’s opinions run your career.

Join 5,700+ readers of 9-To-Thrive if you want weekly, real-world guidance on building multiple income streams and a newsletter-first business while you work:
https://lnkd.in/gXMzXweK

CRM Training & Implementation | Hubspot, Salesforce, PlanProphet | Business Process & Automation | Newsletter Monetization & Substack Growth Expert

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I deleted 967 subscribers on purpose.

It felt scary as hell.

My brain was spiraling: “You worked so hard for these," and "What will my sponsors think?"

But here's the thing.

A dead list hurts your business.

I used to wait a year, then do one huge, painful cut.

Now I do a small one each month.

Here is how I choose who leaves:

→ No opens in 180 days
→ Repeated bounces
→ Spam complaints or clear “not interested”

Before anyone goes, I run a short win‑back campaign:

Email 1: “Still want these emails?”
Email 2: best posts, clear link to stay
Email 3: “Last call”, easy unsubscribe

No click. No reply. They go.

The first time, my stomach hurt.
Now it feels like cleaning my closet.

Result:

Higher opens.
Stronger deliverability.
More clicks and paid subs from a smaller list.

You do not need a big list.

You need a clean one that wants to hear from you.

What is your current list clean‑up routine?

Three years ago I walked away from a safe corporate paycheck.

Now my portfolio of paychecks has passed six figures.

I didn't work more hours.

I built systems.

Year one, I focused on consulting.

Retainer clients paid for deep work on CRM, email strategy, and automation.

When those systems were developed and running on smoothly, I added coaching.

1:1 calls helped creators grow newsletters & launch Substack.

Next came digital products.

Playbooks, templates, and swipe files delivered my process without my time.

Afterward, I launched a small membership.

Group support, live sessions, more access to me.

The last piece was full newsletter monetization.

Paid tiers, sponsors, and services linked to my list created a real portfolio of paychecks.

One income stream at a time.

Each with a clear offer, simple delivery, and strong automation.

Three years later, my income feels more stable than a single salary.

Join 5,700+ readers of 9-To-Thrive to see how I build these streams step by step: https://lnkd.in/gXMzXweK

Let me know your thoughts on building a portfolio of paychecks.

Through my experience and industry knowledge, I work with my team craft unique digital marketing strategies that turn visitors into customers.  With a deep understanding of human nature we guide them towards making the purchase with the use of consistent brand messaging, design principles, UI/UX and persuasion.

We understand how overwhelming digital marketing can be for businesses.

With over 25 years of experience and thousands of satisfied customers, we provide businesses straightforward digital marketing strategies that deliver results

Rod Agatep

Voice of Customer Research replaces assumptions with customer language sourced directly from real interactions.

Most businesses speculate about customer needs. When you use customers' language, your copy feels genuine and credible.
Voice of Customer Research records customers' exact words. It uncovers real pain points and exposes what buyers fear, want, and expect. This research enhances landing pages, ads, scripts, and emails. It fosters trust by demonstrating understanding.

To research, interview people who just purchased. Scan social media where your audience engages. Review what people say about competitors on review sites. Analyze the questions your support team is asked before purchase. Run surveys with open-ended questions instead of predefined choices.
Spot phrases that recur. Note emotional words, fears, frustrations, and desires mentioned. Watch for statements like "I wish" or "I can't figure out". Pinpoint the moment they finally committed. Use these for hooks, key messages, and to shape your content.

Take these five steps to use Voice of Customer Research in practice. First, ask questions that let people write whatever they want, rather than asking them to pick from a list. Second, write down their exact words without changing them to sound better. Third, read through this research before you write any landing page or email. Fourth, add new stuff to your Voice of Customer file every month. Fifth, build your offers around what people actually said they need, not what you think they need.

Your strongest copy doesn't come from trying to sound smart or clever. It comes from using the same words customers say when they're frustrated, excited, or can't figure something out.

When you use the exact language they use, people feel like you get what they're going through, building trust faster. And if you start collecting these words, you'll see your conversion rates go up.

Elite Growth Architect for B2B Brands | Grow with Our: NeuroReach AI Lead Generator, Conversion Momentum Ecosystem, & Traffic Engine Performance Multiplier | Over 25 Years Experience. Helped scale over 1000 Businesses.

Voice of Your Customer Research

Most marketing doesn't fail because of traffic. Your analytics probably show visitors coming through regularly.

It fails because the path breaks down. The journey from first contact to purchase has gaps that mess everything up.

Customers don't wake up ready to buy. They move through stages. Awareness happens when they discover you exist. Interest builds as they pay attention to what you offer.

Consideration happens when they're comparing you against competitors. Then they make a decision. Then they take action. What happens after they buy matters just as much because that's where relationships either get stronger or completely fall apart in practice.

When you skip a stage or rush through it too quickly, trust drops, and sales stop coming in. Leads just disappear.

This cheatsheet maps the customer journey so you can spot where people get stuck and know what needs fixing. It breaks down specifics in a way that makes sense for your situation.

No guesswork. No random tactics that go nowhere. Just a clear path from stranger to paying client that works, from what I've seen.

If leads get close but never convert, focus on those transition points. That's where the solution lies.

Customer Journey Mapping

If they're confused, they don't buy. Your messaging must answer three things instantly: who you help, what problem you solve, and why your approach is the best choice.

Most businesses don't have a traffic problem. They have a clarity problem.

People buy the clearest option, not the best. Sharp positioning makes all marketing easier, helps ideal customers recognize themselves in your message, and creates stronger demand with fewer objections.

Here's the Messaging and Positioning Framework:

1. Identify the One Person – Speak to a single, ideal customer. Not everyone.
2. Name the One Problem – Focus on one painful, urgent, or expensive issue they want solved.
3. State the One Promise – Give a clear outcome that matters: revenue, time, clarity, efficiency.
4. Show Your Unique Mechanism – Your system, process, or method that makes you different.
5. Create Your Value Line – Use this simple sentence: "I help [ideal customer] get [specific outcome] using [your method]." This becomes the foundation of all content, landing pages, and sales calls.

Pro tips: Avoid jargon and broad claims. Keep promises measurable and believable. Use before-and-after language to show transformation. Test your messaging weekly with posts, emails, and calls.

Common pitfalls: Speaking to everyone means no one resonates. Selling features instead of outcomes. Overexplaining instead of simplifying. Changing your message too often.

Key takeaway: Clarity creates demand. When people instantly understand who you help and what you deliver, they trust you faster and buy sooner.

Most funnels fail because the message doesn't match where the buyer is mentally. When the message fits the mindset, conversions rise.

Awareness Levels help you speak to people at the right stage so your content, ads, and emails actually land. This makes ads cheaper, content more relevant, and removes friction in the buying process.

Here are the 5 Awareness Levels:

1. Unaware – They don't know they have a problem. Use stories and pattern interrupts to make them notice the gap.

2. Problem Aware – They feel the pain but don't know the solution. Describe the problem clearly and help them see the cost of staying stuck.

3. Solution Aware – They know options exist but don't know yours. Show your method or framework. Build curiosity and trust.

4. Product Aware – They know your offer but aren't convinced. Use proof, client wins, testimonials, and demos.

5. Most Aware – They're ready. Show the deal, explain the next step, and make taking action easy.

How to use this in your funnel: Match each awareness level to different content. Create ads for levels 1 and 2. Create long form content for levels 2 and 3. Create sales pages for levels 4 and 5. Use emails to move people from one level to the next.

Common pitfalls: Selling high-ticket to level 1 leads. Using proof too early. Using emotion too late. Expecting cold traffic to act like warm buyers. Mixing levels inside one page or ad.

Key takeaway: Your funnel doesn't need more tactics. It needs the right message for the right awareness level. When you match the message to the mindset, everything works smoother.

taplio

The Battle

CARRIE LORANGER

Rod Agatep

Followers

Posts

Engagements

Likes

Performance ScoreCARRIE LORANGER's LinkedIn Performance

Performance ScoreRod Agatep's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

CARRIE LORANGER

Rod Agatep

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}CARRIE LORANGER's LinkedIn Performance

Performance ScoreRod Agatep's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCARRIE LORANGER's LinkedIn Performance