Carolyn Christie

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Chief Executive Officer

The Water & Carbon Group

The Water & Carbon Group started as an Australian-based environmental engineering firm. In the United States, our solutions are focused on treating landfill leachate for PFAS and other contaminants. Learn more about our LEEF System, which removes PFAS down to the level of detection for drinking water: https://waterandcarbon.com/leef-system/

In a startup type environment, responsible for leading the marketing and communications function in the United States, including:
> Overall marketing strategy and planning
> Social media management and execution
> Salesforce.com Lightning Marketing Cloud (Account Management)/Pardot management
> Brand management
> Agency management
> Conference/tradeshow strategy, planning, staffing and execution
> Nurturing relationships with trade organizations/associations related to the water, wastewater & solid waste industries
> Identifying standard work and streamlining of processes
> Customer experience
> Customer outreach and relationship-building
> Sales enablement and support, including proposals
> Recruitment marketing/branding

Marketing & Communications Manager

Thermo Fisher Scientific

As a member of the Integrated Enterprise Marketing group (formerly Corporate Accounts Marketing), I executed both internal and external Customer Value Propositions across various markets, collaborating closely with marketing teams and communication partners to develop and implement tactical engagement strategies. I employed market research to validate assumptions and shaping a data-driven decision-making framework, all aimed at clearly differentiating our organization from competitors.
> Designed and managed internal tools and networks, overseeing the development of sales enablement strategies.
> Established analytics and tracking mechanisms to create KPI-aligned reports, assessing tool impacts and effectiveness.
> Fostered communications with stakeholders across R&D to global brand teams, utilizing a collaborative approach to project leadership to drive success.
(Position eliminated due to restructuring of the Corporate Marketing function.)

Marketing Manager, Customer Value Proposition & Integrated Solutions

At Fisher Healthcare, I spearheaded marketing efforts to enhance audience engagement and by aligning product promotions with laboratorian workflows, expanding product offerings within the clinical lab space (including capital equipment, diagnostics, consumables, etc.). My role involved identifying and targeting opportunities in acute care hospitals, health systems, and labs, and collaborating with supplier partners to design co-marketing tactics.
> Led the implementation of communication strategies that significantly reduced organizational costs by boosting e-commerce engagement.
> By building partnerships within a matrixed environment, I crafted omnichannel marketing campaigns that were well-aligned with our business goals.
> Incorporated Amazon-like service principles, improving online purchasing, enhancing customer experience and fostering e-commerce sales growth.

Digital Marketing Specialist III, Commercial Marketing

Tower Health

(Director position eliminated due to restructuring and filled newly created Marketing Manager role.)
During my tenure as Marketing Manager and Interim Marketing Director at Reading Hospital-Tower Health, I guided the marketing team through a critical period of transition during the COVID-19 pandemic with limited resources.
> Collaborated with Mar/Comms and system leadership to ensure critical communication was maintained with employees and patients, securing access to care.
> Launched and managed multifaceted campaigns, partnering with external stakeholders to introduce new business lines and execute cross-branded promotions.
> Led the marketing of Drexel University College of Medicine's launch in West Reading, which was part of a broader strategy to enhance service offerings and brand visibility during a financially restrictive period.

Marketing Manager/Interim Marketing Director, Reading Hospital

As a Business Development & Marketing Specialist, I took on the responsibility for multiple service lines, establishing and maintaining communication channels with clinicians, business leaders, and C-suite executives.
> Served as a Super User for Wrike, evaluating and implementing new project management software to streamline our processes.
> Developed and led the marketing campaign for our system's first Health Risk Assessment for Heart Disease Risk, connecting potential patients with vital health services.
> Planned and executed announcement campaign for the joint venture acquisition of St. Christopher's Hospital for Children while smoothing their onboarding process and ensuring message clarity.

Business Development & Marketing Specialist

Good Shepherd Rehabilitation Network

As Marketing & Communications Specialist at Good Shepherd Rehabilitation Network, I served as the team's expert and "go to" on all internal and external digital activities. 
> Social Media (Facebook, Twitter, LinkedIn, YouTube & Pinterest), Email Marketing (Constant Contact), mobile apps, podcasts, Online Reputation Management & Directory Listing Management, Google My Business and website, including the launch of a new site, dedicated to Pediatrics.
> Monitored digital marketing metrics and reported results.
> Led content strategy and execution, including blog writing, photography and videography and managed content publication schedule.
> Managed ShepNet, GSRN's robust Intranet for Associates and partnered with HR on employee newsletter, increasing engagement.
> Managed marketing communications projects for Pediatrics and other service lines, as needed.
> Assisted HR with recruitment marketing and New Employee Orientation.

Marketing & Communications Specialist

Muhlenberg College Wescoe School of Continuing Education

Instructor for Marketing for Healthcare for the accelerated Healthcare Management undergraduate bachelors degree program

Adjunct Professor

Merchants Bank of Bangor (now Fidelity Bank)

Created and implemented promotional campaigns for a community bank with 9 retail branches. Leveraged bank donations and sponsorships to increase awareness, preference, usage and advocacy of the brand. Planned and executed special events, PR, external communications and digital advertising. Collaborated with sales team to increase growth of core deposits as well as lending and wealth management activity. Fostered relationships with community, business leaders and area chambers of commerce. Served on internal team that evaluates and implements new customer banking products and communication channels, like email marketing. Monitored competitive activity and industry trends. Administered Employee Volunteer Program. Assisted HR Director with employee and cultural initiatives as well as internal communications. 

High-profile projects include: Implementing email marketing (Harland Clarke's SubscriberMail) as a new promotional channel; the opening of the newest branch in Bethlehem; the relocation of an expanded branch in Easton; launch of Mobile Banking; and support of community projects/donations like Movies at the Mill in Easton, Slate Belt YMCA, Easton Downtown Gift Card Program and the Pennsylvania EITC program.

AVP/Marketing & Community Relations Director

Lehigh Valley Health Network

Within a "client" type in-house marketing department, developed marketing strategies and plans for the network's service lines (including Women's/Children's, Robotic Surgery and Trauma/Burn/ED). Implemented Marketing/PR tactics and budgets for those service lines and built relationships with partner organizations, all while maintaining the integrity of the brand, which at the time, encompassed nearly 1,000 beds, 10 health centers and various physician practices. Served on a team to evaluate, choose and implement new project management program, RoboHead. Created department's first budget-tracking system, enabling budget goals to be met for $7.5 million marketing/public affairs cost center.

High-profile projects included: Launching the region's first and only Children's ER; serving on a cross-functional team to create the "Stop Texting" cause marketing campaign; co-marketing of a new Health Center, Upper Bucks Health & Diagnostic Center, with Grandview Hospital; planning and execution of annual Kids' Safety Day event; and part of re-branding of Lehigh Valley Health Network (formerly Lehigh Valley Hospital and Health Network), including the development and launch of the media plan.

Marketing Manager, Marketing & Public Affairs

BNK Advisory Group (Bank Consulting & Brokerage Firm)

Managed relationships with clients and state banking organizations, developed sales and marketing collateral, coordinated client and employee events, prepared regular customer email newsletter and posted content to the company webpage.

High-profile projects included: The planning and execution of the annual "Speaking Tour", a series of CPE credit-eligible events on the East Coast and the implementation of the company's new CRM system, Salesforce.com.

Client Relations & Promotions Manager, Strategies Division

Throughout my career, I have proven to be an innovative marketing leader with over 15 years of experience in building strategic plans and managing marketing projects across various channels to drive organizational success. I've worked across many industries including financial/banking, healthcare, life sciences, and most recently, wastewater/engineering.
> Adept at managing brand messaging and branding efforts through adaptive campaign design and effective execution across both traditional and digital media platforms.
> Excellent history of utilizing technology to improve processes, lead teams, and conduct market research, which enhances communication and content production to connect with target audiences.
> Highly skilled at working cross-departmentally to ensure clarity and cohesion in all initiatives.

taplio

The Battle

Carolyn Christie

Chrystal Schardt, MBA

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