Carol Malakasis

Market Pull Group

"Startups strive for market pull. We help you find it" 

Hi there! At Market Pull, we help early stage founders and sales teams (Seed - A) predictably scale to their first $1M in ARR and beyond. 

But let's take a step back. You already know that 90% of early startups fail. 

And you probably know that's due to lack of product market fit (not enough traction), poor or no sales execution (no playbook), bad founding hires (wrong candidate / wrong stage), burning through your runway (is the business even viable?)

But...is it you? Do you lack sales ability / hate selling OR is it time for a product pivot?

You're losing sleep over: 

🔵 Selling to the right ICP

🔵 Transitioning from inbound to outbound sales

🔵 Successfully qualifying and closing deals

🔵 Finding the right pricing model

🔵 Selling without being 'salesy'

🔵 When to hire and train a sales team

🔵 Executing a repeatable sales motion. 

That's where we come in. 

We audit your processes, custom build your GTM strategy, teach you how to sell (founder-led selling), and help you hire, onboard, and train your first sales team. 

Our clients are able to get to their first $1M ARR and beyond, in a predictable, scalable way, and use the processes we build together for the lifecycle of their business. 

When you hire me, I am a part of your team. I am known for my directness, dedication, and aversion to BS.

If you'd like to work with me, DM me. I look forward to meeting you!

CEO & founder

SOSA

Startup Mentor

Entrepreneurs Roundtable Accelerator

Starta VC

Sales mentor for the Spring & Fall 2023 Cohorts

Techstars

Rampd

WHO GETS RESULTS WORKING WITH RAMPD:

Founders of early stage startups at the Seed to Series A stage, who want a predictable sales system to grow their revenue operations consistently as they scale their organization.

WHAT WE DO:

There are 5 chapters to an inside sales playbook — Building, Hiring, Training, Managing and Measuring. I walk you through a systematized process on how to execute each step flawlessly over the course of an accelerator program. With me you get a Trainer, Consultant, Coach and Mentor all in one.

Managing Partner | Head of Training 

WeWork

Seated

Senior Key Accounts Partner (Series B)

- Promoted in this position to handle our top tier, key accounts.
- Consistently closed over 100% to goal
- Launched Boston, Atlanta, and Chicago market

Senior Key Accounts Associate

- Second salesperson to be hired in the team (Seed stage)
- Helped built initial script and outreach materials
- Consistently closed over 100% to goal

Senior Account Executive 

Trendy Pal

Trendy Pal is a two-way app connecting local retail shops with influencers, in order to acquire new clients and promote retention via built-in loyalty program.

- Built GTM strategy
- Trained sales team
- Recruited VP of Sales

Sales Consultant

Munch Ado

All-in-one digital solution for restaurants providing social media and e-commerce design and management, driving growth and revenue online.

Director of Account Management

When I got hired at my first sales role, selling goat cheese door to door, I did not know what “revenue” meant. Fast forward 15 years later, I am an expert at scaling revenue for Seed - Series A startups. 

I am a NY sales vet who spent the last 15 years in startup sales. 

After my brief stint selling cheese, I co-founded a CPG brand (acquired) selling handmade Horchata to local markets and Wholefoods. 

I pivoted in tech in 2012 and found my passion in building SMB startups. I’ve been part of the founding GTM team in three high growth startups (2 exits). 

I’ve made over half a million cold calls, trained sales teams, hired and onboarded hundreds of reps, and sold over $2M in revenue. 

Since 2020, I am a GTM consultant, trainer, and coach for B2B SaaS companies. I’ve helped over 100 YC companies get to their first $1M in revenue and beyond. 

.........................................................................................

The first five years of a startup's life are the most crucial. 

During this time 90% of startups fail. 

Top reasons include lack of product market fit, poor or no sales execution, bad founding hires, burning through your runway. 

I de-risk all of the above and provide you with the tools and systems to predictably scale to Series A and beyond. 

When traction isn’t there, is it really your product or…is it you? Do you struggle with selling, lack a repeatable sales process, or need a product pivot? 

You're losing sleep over: 

🔵 Selling to the right ICP

🔵 Transitioning from inbound to outbound sales

🔵 Successfully qualifying and closing deals

🔵 Finding the right pricing model

🔵 Selling without being 'salesy'

🔵 When to hire and train a sales team

🔵 Executing a repeatable sales motion. 

That's where I come in. I audit your processes, custom build your GTM strategy, teach you how to sell (founder-led selling), and help you hire, onboard, and train your first sales team. 

My clients are able to get to their first $1M ARR and beyond, in a predictable, scalable way, and use the processes we build together for the lifecycle of their business. 

When you hire me, I am a part of your team. I am known for my directness, dedication, and aversion to BS. 


If you want to work with me, DM me. You can also book a call at https://calendly.com/malakasis ☎️

Envoy

Pavilion is powered by an international community of revenue leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. 

As an Event Host, I host Executive Salon Dinners for Pavilion and drive insightful, confidential dialogues on trending topics, growth opportunities, and strategies for overcoming challenges. 

Unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams. Join today at joinpavilion.com/apply-now.

Marcus Chan

Venli

Most revenue teams missing quota don't fail from lack of effort - they fail because they lack systematic frameworks.

At Venli Consulting, we help B2B sales teams systematically identify conversion leaks and install Revenue Operating Systems that eliminate performance variance without adding headcount.

The methodology was born at scale - built by someone promoted 12X in 8 years, hit #1 in every role, and led a $195M sales organization before systematizing it into frameworks used by 700+ clients generating $950M+ in results.

🏢 For Revenue Leaders Managing 25+ Reps:

You don't need another training event. You need systematic frameworks that eliminate the performance gaps costing you millions.

✅ Diagnose exactly where deals die (and how much each leak costs)
✅ Install frameworks that scale top performer behaviors across teams
✅ Build revenue engines that work without hero reps
✅ Eliminate performance variance through systematic execution

📊 What We've Discovered:
After analyzing 100+ revenue teams: Your best rep converts at 52% while others hit 19%. That performance gap isn't talent - it's systematic frameworks that can be installed across entire teams.

💼 Results:
From cybersecurity to fintech, SaaS to professional services - teams typically discover $2M-$10M in recoverable revenue through systematic conversion leak analysis.

→ Featured in Forbes, Wall Street Journal, LinkedIn Top Voice
→ $950M+ in client revenue generated using our frameworks
→ 700+ clients from Salesforce, Microsoft, Zoom, and growing companies

B2B sales teams only. We work with VPs/CROs managing 25+ reps who need systematic frameworks to eliminate performance variance, not hope-based management.

Ready to stop accepting performance gaps as inevitable?

📩 Message "DIAGNOSTIC" to discuss your team's conversion patterns

CEO and Founder

Salesforce

Salesblazer Advisor

Recognized by Salesforce as one of the Top Sales Influencers to Follow 4X (2021, 2022, 2023, 2024)

Salesforce Top Sales Influencer to Follow (4X)

The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1%

🚀 Wall Street Journal International Best-Seller
🚀 USA Today International Best-Seller
🚀 Amazon International Best Seller (#1 in 9 different business categories and #38 out of 44M+ books)
🚀 Barnes and Noble International Best Seller

I wrote and launched my first sales book in <5 months. In the first week, we hit all of the above International Best Seller Lists.

I compiled 15+ years of my mistakes and learnings into one book so you can save yourself the time tax of trial and error.

Get it below…Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople 🚀

Author of Six-Figure Sales Secrets (Wall Street Journal Best-Seller)

Limelight

We are building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Forbes Business Council

Official member of the Forbes Business Council. A council of proven executives and business leaders across the world. We've been recognized as an expert in sales growth and business development by Forbes.

Member of the Forbes Business Council

Cintas

I was promoted to a Regional Director of Sales in under 5 years with Cintas Corporation, a $8.8B Fortune 500 organization. I was responsible for creating the vision, hiring, training, and leading four business units of 110+ employees (11 teams consisting of market sales managers,  outside sales professionals, and support staff) over 13 locations in a four state market (OR/WA/UT/ID). 

Under my leadership, I took over a disjointed area that went through major $2.2B acquisition while also undertaking an SAP system migration. Despite all the change management, the market has exceeded expectations and I successfully led my teams to deliver close to $600M+ in contracted New Business revenue. (Additional results below.) It was a middle-of-the-pack-ranked region that I took to the top within a year and kept it there during my tenure.

In addition to the below results, I owned many regional initiatives such as building our prestigious executive leadership development program (Captain's Club), Competitive Intelligence, and mentored 10+ partners across the organization.

--------------------------------------------------------------
✔️FY17, FY18, and FY19 President's Club Award Winner
✔️FY17, FY18, and FY19 Ranked the #1 or #2 Director in the Western US and Canada
✔️FY19 Achieved 116% of sales projections/17% YOY growth
✔️FY18 Achieved 105% of sales projections/17% YOY growth
✔️FY17 Achieved 109% of sales projections/25% YOY growth
✔️FY17, FY18, and FY19 Sent 51 partners to President's Club
✔️FY17, FY18, and FY19 7X Outstanding Achievement Awards
✔️FY19 National Team of the Year Award
✔️FY17, FY18, and FY19 2X NW Team of the Year Awards
✔️FY17, FY18, and FY19 9X Regional Team of the Quarter Awards
✔️FY17, FY18, and FY19 Promoted 23 partners to leadership roles including GM, Matrix, and Director roles.

Director of Sales

I took over a struggling team and rebuilt a winning culture. I successfully led 4 business units/teams of 16 direct reports to deliver $64M of contracted New Business revenue in 4 years in the Portland Metro and SW Washington area. It was one of the lowest-performing teams in the nation that I turned around to be ranked in the top every single year. I was then promoted in under four years to a regional Director of Sales.

✔️FY14, FY15 President's Club Award Winner
✔️FY14, FY15, and FY16 Ranked #1 in New Business in Market 59
✔️FY16 Achieved 112% of sales projections/19% YOY growth
✔️FY15 Achieved 103% of sales projections/54% YOY growth
✔️FY14 Achieved 109% of sales projections/31% YOY growth
✔️FY13 Achieved 123% of sales projections/65% YOY growth
✔️FY14 NW Region's Comeback Team of the Year Award Winner
✔️FY13, FY14, FY15, and FY16 Hired, Trained, and Developed multiple President's Club/Diamond Level/National Reps of the Year
✔️FY13, FY14, FY15, and FY16 Hired, Trained, and Developed multiple partners to be promoted to Captain's Club, Market Manager roles, and Matrix Sales positions
✔️FY13, FY14, FY15, and FY16 Developed both Sales Admins/NAC's to be ranked in the Top 5% Nationally

Market Sales Manager

I was recruited to Cintas Corporation as an Advanced Management Candidate - a position designed for partners with a proven track record of leadership success. My responsibilities as an AMC included: cold calling, prospecting, closing new business, learning the sales/operations business of Cintas. I delivered $2.4M in New Business contracted revenue in 9 months and was promoted in under 12 months to the Market Sales Manager overseeing four business units. 

ACHIEVEMENTS
✔️FY12 Q3 Rookie of the Quarter of the NW Region
✔️FY12 Q1, Q2, Q3 Achiever's / Summit Club Honors
✔️FY12 January Most Installed Volume in the Region Award
✔️FY12 November and January Oregon Sales Rep of the Month
✔️FY12 Q2 and Q3 No Goose Egg Award
✔️Achieved Achiever's Club / Summit by 116% in FY12 Q1, 110% in Q2, 108% in Q3, and on pace for 122% in Q4 (promoted halfway through Q4)
✔️Inducted into NW Region Elite Captain's Club

Advanced Management Candidate/Uniform Sales Consultant

Enterprise Mobility

I pioneered a start-up division focused 100% on B2B (commercial truck rental and leasing) for Enterprise Mobility. I was responsible for leading teams in sales and operations of different locations for the Portland Metro, SW Washington, and Eastern Oregon area. Managed over $10M in assets daily building up the operation to over $3M in annual sales from a start-up with 6 direct reports. My responsibilities include: new account sales, customer retention, hiring, sales training, recruiting, operations management, sales management, leadership development, P&L management, relationship management. I was then promoted 4X in three years based on performance.

ACHIEVEMENTS
✔️Designed, led, and implemented strategic changes to the division that resulted in over 150% increase in profitability in FY11 and became ranked as the largest truck branch in the Pacific Northwest/5th largest on the West Coast (OR,WA,CA,NV,AZ)
✔️Built 3 multiple 7-figure operations from start-up phase to profitability in three years
✔️Recognized as the top performing truck branch in: revenue and vehicle-on-rent growth, customer service scores, maintenance scores, and employee retention (100% retention).
✔️FY11 MVP National Branch Manager - voted "MVP" at a nationwide branch manager summit at Corporate based on leadership and employee management skills
✔️FY11: 22% Growth YOY in the NE Portland branch
✔️FY10: 48% Growth YOY in the Tualatin branch
✔️FY09: 15% Growth YOY in the NW Portland branch
✔️FY08 June - FY11 April: Developed a “Top Salesman” award winner every consecutive month out of my branch

Branch Manager

I was recruited straight out of college to help pioneer and to grow a B2B start up division of Enterprise Rent-a-Car in Oregon. My responsibilities include: outside sales, cold calling, prospecting, sales presentations, closing new business, customer service, relationship management.  I was promoted 2x in 12 months based on performance.

ACHIEVEMENTS
✔️Grew Enterprise's new division through cold calling and heavy prospecting calls to new/current corporate accounts to a 7-figure business in less than a year
✔️Closed over 75 new commercial accounts in one year
✔️FY08 August - FY08 June "Top Account Specialist" Award - winner for 10 consecutive months for most closed new business.
✔️FY08 August - FY08 June: Ranked the #1 Account Specialist

Senior Account Specialist

I was recruited while in school to intern for Enterprise Rent-a-Car's prestigious paid summer internship program. I was responsible for learning and executing the operations and sales of running the largest rental car location in the Eugene market. I was promoted to Customer Service Rep during the school year based upon performance.

ACHIEVEMENTS
✔️Recognized as the top intern in Oregon based upon customer service, sales and performance, and branch performance multiple months in a row
✔️FY05 June - FY07 June: Ranked #1/50+ interns, management trainees, management assistants, and assistant managers for insurance sales 
✔️FY05 Intern of the Year Award winner
✔️FY06 Intern of the Year Award winner
✔️FY05 June - FY07 June: Sales Elite winner each consecutive month

Sales and Management Intern

JD Pence Aquatic Supply

+Trained and supervised new employees through situational tests and job shadowing of top customer care representatives
+Demonstrated quality customer service care in providing assistance with suit-sizing and education on store products and stroke techniques
+Provided product expertise, increasing store and off-site sales by 60%
+Facilitated an organizational process of in-store stock and inventory
+Increased community awareness of upcoming sales through distribution of flyers and posters

Sales Associate

Emerald Aquatics Swim Club

+Organized and planned custom workouts to challenge individual swimmers to improve stroke technique and strength
+Motivated swimmers by monitoring progress and evaluating improvement and skills
+Created workout templates to improve efficiency and organization in constructing workout sets

Assistant Swim Coach

Oriental Village Restaurant

+Worked in a fast-paced environment that prided itself on quality food and excellent service
+Responsible for food preparation, inventory management, and training new employees.

Chef

Helping AEs earn $500K+ and max their potential to achieve freedom, fulfillment, & security without grinding or slimy sales tactics | Team + Individual Programs | 4X Salesforce Top Influencer | WSJ Best-Selling Author

Every revenue leader knows the pressure: the number doesn’t add up, the clock is ticking, and everyone is watching.

Most B2B sales orgs are leaking $2-10M+ every year. The cause isn’t lack of effort, but hidden conversion gaps that stall deals, waste pipeline, and create uneven performance.

At Venli Consulting, we built the Revenue Engine OS™ to change that. It’s not another training program. It’s a system that pinpoints where revenue is leaking and installs frameworks that make growth predictable. 

Designed for sales orgs of 25+ AEs, it strengthens manager accountability, improves pipeline quality, and drives results without adding headcount.

What We See Again and Again:

Across 100+ orgs, three conversion leaks consistently stall growth:

→ Discovery conversations that fail to create urgency
→ Demos that stall in evaluation
→ Inflated pipeline that disguises risk and misses forecasts

By closing these gaps, our clients have reactivated millions in stalled pipeline and unlocked $2–10M+ in recoverable revenue. One Series C cybersecurity company was missing quota by 50% for three straight quarters. After applying a single OS framework, they hit 114% of quota the very next quarter.

Why Leaders Choose Us:
Because it’s not just about fixing sales tactics. It’s about protecting careers, reputations, and lifestyles by delivering predictable revenue. 

Our team has led a top performing $195M/year Fortune 500 sales org, authored a WSJ bestselling book, and been recognized by Salesforce and Forbes. 

More importantly, our system has been trusted by CROs and VPs worldwide who need results that stand up under pressure.

If you lead 25+ AEs, we’d be glad to share benchmarks from 100+ orgs and compare them to your team’s patterns. 

Let’s connect: https://venli.co/47c-sta-vsl

P.S. Not ready to work together yet? Let’s still level your org up.

📕 Grab my 232-page tactical sales playbook (50,000+ downloaded):  https://venli.co/xxt-sfss-book
💻 Or binge 100+ hours of elite sales training on YouTube (free): https://urlgeni.us/youtube/channel/marcuschan

Stop accepting performance variance as inevitable. Start systematically installing what works.

President / Founder

We help AE’s earn $250K-$500K+ and develop record-breaking sales skills.

We provide proven sales coaching + training for reps and teams teaching the exact President’s Club winning system that helped me close $140M ARR and hit 100-250% to quota 13 years in a row.

With over a decade of winning awards, crushing sales quotas, and sales leadership experience, we can help you transform your results! Yes, we are sales coaches that have actually achieved real proven results consistently before we started the business!

In under 5 years we've grown from 0 to 600+ clients and have achieved a few of the following things:

✅ 4X Salesforce Top Sales Influencer to Follow
✅ Wrote a Wall Street Journal and Amazon Best Selling Sales Book
✅ LinkedIn Top Voice - Sales: #5 out of 300M+ active users
✅ Featured in Forbes, Yahoo! Finance, Yahoo! News, MarketWatch, CNBC, and more!

Make sure to access our free most popular free training resources including our on-demand no cost training in the Featured section of my profile.

The best sales orgs don't have lone wolves. They have wolf packs.

Tim Johnson, CSP 📈 (ex-VP of Sales at Salesforce) explains why:

"I really do not hire lone wolves… I want folks who are taking that ownership and when they win, they take it to the next guy on the team or gal on the team and help them to be just as successful."

But here's what separates elite teams from everyone else:

The best reps open up their successful clients and customers to other reps to help them leverage not only those stories, but those references.

Tim called out the problem plaguing most sales orgs:

"All too often we see this kind of ownership of, 'I don't want to get my person on the line, I don't want to this...' and it's like if we're doing things the way we should be, creating a sales approach that is customer centric and customer obsessed, we should be having wildly successful customers."

Those wildly successful customers? They should be elevated. Not just helping them talk with other clients, but helping to elevate their careers.

When your customers win so big they become your sales force (no pun intended!), you've built something special.

When your reps share those wins to lift the entire team, you've built something unstoppable.

Lone wolves eat alone. Wolf packs feast together.

-

Want to see the rest of our POWERFUL conversation?

Watch here: https://lnkd.in/g4Yh5dzF

Listen here: 

Spotify: https://lnkd.in/g283qNv7

Apple Podcast/Amazon Music: https://lnkd.in/guqhxQwc

Many B2B Sales Orgs Quietly Leak $2-10M+..the Revenue Engine OS™ Diagnoses & Unlocks Revenue in 90 Days | Ex-Fortune 500 $195M Org Leader • WSJ Bestselling Author • Salesforce Top Advisor • Feat in Forbes & Entrepreneur

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Carol Malakasis

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