Carol Malakasis

Market Pull Group

"Startups strive for market pull. We help you find it" 

Hi there! At Market Pull, we help early stage founders and sales teams (Seed - A) predictably scale to their first $1M in ARR and beyond. 

But let's take a step back. You already know that 90% of early startups fail. 

And you probably know that's due to lack of product market fit (not enough traction), poor or no sales execution (no playbook), bad founding hires (wrong candidate / wrong stage), burning through your runway (is the business even viable?)

But...is it you? Do you lack sales ability / hate selling OR is it time for a product pivot?

You're losing sleep over: 

🔵 Selling to the right ICP

🔵 Transitioning from inbound to outbound sales

🔵 Successfully qualifying and closing deals

🔵 Finding the right pricing model

🔵 Selling without being 'salesy'

🔵 When to hire and train a sales team

🔵 Executing a repeatable sales motion. 

That's where we come in. 

We audit your processes, custom build your GTM strategy, teach you how to sell (founder-led selling), and help you hire, onboard, and train your first sales team. 

Our clients are able to get to their first $1M ARR and beyond, in a predictable, scalable way, and use the processes we build together for the lifecycle of their business. 

When you hire me, I am a part of your team. I am known for my directness, dedication, and aversion to BS.

If you'd like to work with me, DM me. I look forward to meeting you!

CEO & founder

SOSA

Startup Mentor

Entrepreneurs Roundtable Accelerator

Starta VC

Sales mentor for the Spring & Fall 2023 Cohorts

Techstars

Rampd

WHO GETS RESULTS WORKING WITH RAMPD:

Founders of early stage startups at the Seed to Series A stage, who want a predictable sales system to grow their revenue operations consistently as they scale their organization.

WHAT WE DO:

There are 5 chapters to an inside sales playbook — Building, Hiring, Training, Managing and Measuring. I walk you through a systematized process on how to execute each step flawlessly over the course of an accelerator program. With me you get a Trainer, Consultant, Coach and Mentor all in one.

Managing Partner | Head of Training 

WeWork

Seated

Senior Key Accounts Partner (Series B)

- Promoted in this position to handle our top tier, key accounts.
- Consistently closed over 100% to goal
- Launched Boston, Atlanta, and Chicago market

Senior Key Accounts Associate

- Second salesperson to be hired in the team (Seed stage)
- Helped built initial script and outreach materials
- Consistently closed over 100% to goal

Senior Account Executive 

Trendy Pal

Trendy Pal is a two-way app connecting local retail shops with influencers, in order to acquire new clients and promote retention via built-in loyalty program.

- Built GTM strategy
- Trained sales team
- Recruited VP of Sales

Sales Consultant

Munch Ado

All-in-one digital solution for restaurants providing social media and e-commerce design and management, driving growth and revenue online.

Director of Account Management

When I got hired at my first sales role, selling goat cheese door to door, I did not know what “revenue” meant. Fast forward 15 years later, I am an expert at scaling revenue for Seed - Series A startups. 

I am a NY sales vet who spent the last 15 years in startup sales. 

After my brief stint selling cheese, I co-founded a CPG brand (acquired) selling handmade Horchata to local markets and Wholefoods. 

I pivoted in tech in 2012 and found my passion in building SMB startups. I’ve been part of the founding GTM team in three high growth startups (2 exits). 

I’ve made over half a million cold calls, trained sales teams, hired and onboarded hundreds of reps, and sold over $2M in revenue. 

Since 2020, I am a GTM consultant, trainer, and coach for B2B SaaS companies. I’ve helped over 100 YC companies get to their first $1M in revenue and beyond. 

.........................................................................................

The first five years of a startup's life are the most crucial. 

During this time 90% of startups fail. 

Top reasons include lack of product market fit, poor or no sales execution, bad founding hires, burning through your runway. 

I de-risk all of the above and provide you with the tools and systems to predictably scale to Series A and beyond. 

When traction isn’t there, is it really your product or…is it you? Do you struggle with selling, lack a repeatable sales process, or need a product pivot? 

You're losing sleep over: 

🔵 Selling to the right ICP

🔵 Transitioning from inbound to outbound sales

🔵 Successfully qualifying and closing deals

🔵 Finding the right pricing model

🔵 Selling without being 'salesy'

🔵 When to hire and train a sales team

🔵 Executing a repeatable sales motion. 

That's where I come in. I audit your processes, custom build your GTM strategy, teach you how to sell (founder-led selling), and help you hire, onboard, and train your first sales team. 

My clients are able to get to their first $1M ARR and beyond, in a predictable, scalable way, and use the processes we build together for the lifecycle of their business. 

When you hire me, I am a part of your team. I am known for my directness, dedication, and aversion to BS. 


If you want to work with me, DM me. You can also book a call at https://calendly.com/malakasis ☎️

Envoy

Pavilion is powered by an international community of revenue leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. 

As an Event Host, I host Executive Salon Dinners for Pavilion and drive insightful, confidential dialogues on trending topics, growth opportunities, and strategies for overcoming challenges. 

Unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams. Join today at joinpavilion.com/apply-now.

Adam Casole-Buchanan

HiveSight

AI Social Listening Tool - Product Development

Advisor

Joorney

- Led the development of financial projection software Jwriter - a custom ImmigrationTech suite
- Led the product development for multiple custom API integrations within the company's tech stack to save interdepartmental time dependency by 15+%
- Led all internal third-party software implementations and process digitalization
- Launched and led an AI Lab for the company, focused on building custom productivity tools
- Led the development of an AI proofreading tool and an AI Business Plan writer to support first draft creation
- Building  a document automation workflow for Immigration legal case prep using Microsoft Suite
- Led IT Procurement and Product Procurement procedures for Sales, Admin, Operations, and Executive departments
-Grew a team of 1 to a team of 9 on the Product Team, managing product development and data management departments
-Led a team of 6 software engineers in digital and AI product development

Head of Product

Product Manager

DeckLinks

- Wore many hats as the Director of Product - Partnerships at the start up, from taking the product from 0 to 1, and then leading our GTM strategy.
- Oversaw GTM Launch of DeckLinks that led to a Product Hunt #2 product

Director of Product Management

briefbid

Launched partnerships strategy for AdTech start-up Briefbid as Director of Product - Partnerships

Dentsu

Accounts Managed: GMC-Chevrolet-Buick for Western Canada - Digital Retail Products

- On the 1TeamGM team managing the General Motors of Canada portfolio of brands: Chevrolet, GMC and Buick. Brought their digital marketing products to market for Western Canada.
- Managed a team of 3 in optimizing a monthly media mix that resulted in a 20%
increase in GMC Retail web traffic through BigData informed media audits
- Participated in first- and third-party audience audits during COVID that informed
GMC’s strategy that led to achieving its best sales quarter to date in Q1 2021

Account Supervisor

Expand Mobile

Companies Overseeing: Expand Mobile UG, Rock Engine UG
- Developed a mobile affiliate bidder AdTech product that increased ad operations team efficiency by ~90% by implementing a streamlined UI and bid-notification system
- Grew secondary activity revenue by 230% by operationalizing two fragmented  revenue streams into a USA B2B Tech firm and a Romanian programmatic ad network
- Grew the product and engineering team to a team of 7 across Germany and Romania
- Collaborated with Team Leads and C-Suite to identify, prioritize, and lead new projects that address operational needs, gaps, and opportunities for the company.
- Implemented a framework and process for tracking progress and status of Parent and Subsidiary Operations initiatives
- Partnered with Business Development and Account Management teams to manage new client onboarding including FP&A, legal, and compliance to expedite engagement and project kickoff.
- Managed external vendor contracts and supplier relationships
- Managed P&L, Operational Budgets, and Payroll

Director of Operations and Product

Pre-Launch Product Lead for Fitnete, a personal fitness training app

Carat Canada

Accounts Managed: GM-Cadillac - Digital Retail Products

On the 1TeamGM team managing the General Motors of Canada premium automotive account for Cadillac. Brought their digital marketing and integrated advertising vision to market for all of Canada.

Account Executive

Cundari

Accounts Managed: BMW Relationship Marketing, BMW Events, Takis Experiential Marketing, Santa Margherita wines, [yellow tail] wines, Fields.ca
- Acted as product lead on digital product development for client needs and requests
- Acted as a primary day-to-day client contact across several large-scale projects
- Managed the client relationships daily
- Led teams through strategic development, creative ideation, production, and execution of digital marketing, integrated advertising, and experiential marketing campaigns
- Led and oversaw all account operations
- Identified client issues and work with our agency partners to provide solutions
- Collaborated with agency partners
- Created applicable development plans for direct reports

Account Manager

Parametric & Co

Founder

Community Agency

Accounts: Bacardi, Grey Goose, Bombay Sapphire, Drambuie, Caesarstone
- Oversaw local event and brand activation performance
- Performed Ongoing recruitment and hiring of brand ambassadors and event specialists for sampling events
- Motivated and managed teams of brand ambassadors and event specialists on a daily basis
- Ensured staff were trained and prepared to implement events
- Managed cross agency and in-market communications
- Followed standard operating procedures, policies, and protocols for issue resolution 
- Communicated success, insights, and opportunities to clients
- Reported and recapped data and insights for real-time measurement & evaluation 
- Managed local warehousing with POS and special event assets
- Approved and submitted staffing payroll and expenses
Serve as local contact for clients and key local partners

I’m a senior product leader with 9+ years of experience shipping B2B SaaS, AdTech, and AI-enabled tools - from 0 to 1, scale-up, and legacy transformation phases.

I lead cross-functional teams, align product with business strategy, and move fast on ambiguous problems. I’m industry-agnostic, with a track record across immigration tech, programmatic AdTech, and mid-market B2B software.

At Joorney, I built and launched an end-to-end platform that replaced manual processes and redefined how business plans and financials are delivered globally. At DeckLinks, we built an industry-first Video PDF Presentation tool that's deployable to any multilingual sales team. Currently, I advise HiveSight, an AI social intelligence platform, on product strategy and positioning.

I’m most useful where the problems are messy, the systems unclear, and the goal is to ship. I bring structure, speed, and curiosity, backed by a core belief that good product work is always a team sport - everybody plays to win.

- Led the product team in the development of an internal financial projections calculator that optimized Business Plan writing financial projection preparation
- Led IT Procurement and Product Procurement procedures for Sales, Admin, Operations, and Executive departments that saw  2 days of time saving per month for the Sales Team
-Grew a team of 1 to a team of 9 on the Product Team, managing product development and data management departments
-Led a team of 4 software engineers in digital and AI product development

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Carol Malakasis

Adam Casole-Buchanan

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