Partnerships at Finding Mastery | Content Strategy | Simplifying Health + Science Information | Women's Health Advocate | Ex-Oura Ring

Growth-stage operator at the intersection of health, performance, and business.

Over the past 7+ years, I’ve worked inside fast moving, mission-driven companies — evolving from marketing into partnerships, revenue strategy, and customer success — while helping teams scale from early traction to durable growth.

Most recently at Finding Mastery, I helped scale the partnerships function during a growth phase:
• Grew brand partnerships revenue 3x
• Launched three new revenue channels
• Closed the company’s first two year-long strategic contracts
• Shifted deals from short-term to long-term, improving predictability and retention

I’m comfortable stepping into ambiguity, moving quickly, and building structure where none exists. My passion for health and human performance is personal; diagnosed with a rare autoimmune disease (Dermatomyositis) at age 8, I reached remission by 11, then went on to compete as a Division-1 athlete.

Caroline McMorrow

Pranav Ravikumar

Alma

Driving adoption of Alma's billing features to help mental health providers set up a financially-rewarding practice, hassle-free.

Product Marketing Manager

Senior Product Marketing Associate

Dragonfly

Managed eCommerce marketing strategy for a portfolio of healthcare & gardening brands at a Series B startup backed by L Catterton.

Marketing Associate

Abbott

Rotation 2 of two-part leadership development program.

•	Developed BI tools to analyze Amazon, Target.com and Costco.com channels and turned data into strategic insights

•	Identified an estimated $10M sales opportunity on Amazon through supply chain analysis driven by Power BI, SQL and R

•	Spearheaded an A/B testing initiative on Walmart.com to improve search rank for 5 key Ensure products by 80%

•	Leveraged Power BI and SQL to build 3 dashboards to visualize Abbott’s search rank performance on Target.com

eCommerce Analyst, Business Intelligence

Rotation 1 of two-part leadership development program. Promoted to 2nd and final program rotation after 6 months due to performance.

• Drove $100K in sales of Abbott products (Pedialyte, Similac, etc.) in a $110M territory of 100+ retail store accounts 

• Achieved 150% of Q1 and Q2 KPIs and was a top-performing sales representative in the Program cohort 

• Succeeded in developing sales opportunities and furthering customer relationships with 10+ new store accounts 

• Earned Sales Excellence award from Abbott leadership for strong initiative

Retail Sales Development Representative

Summer Analyst on Abbott’s eCommerce team. Initiated strategy & analytics initiatives to drive incremental Amazon sales.

eCommerce Strategy & Analytics Summer Analyst

Johnson & Johnson

Summer Analyst on Johnson & Johnson’s M&A strategy team. Worked on competitor research, valuation analyses, and new market entry strategy.

Corporate Development Summer Analyst

LePrix

Worked on various strategic initiatives (pricing, market sizing and entry, and Go-To-Market) at a fashion eCommerce startup. Created pitch deck materials for the CEO to help secure $2M in venture funding.

Strategy & Business Development Fall Analyst

Senior Product Marketing Associate at Alma

Business professional with experience in Fortune 500 and startup environments. Skilled at completing strategy, marketing, analytics and sales projects. Passionate about developing growth strategies for products and brands.

Interests: running, reading, cooking and hiking!

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The Battle

Caroline McMorrow

Pranav Ravikumar

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