Partnerships at Finding Mastery | Content Strategy | Simplifying Health + Science Information | Women's Health Advocate | Ex-Oura Ring

Growth-stage operator at the intersection of health, performance, and business.

Over the past 7+ years, I’ve worked inside fast moving, mission-driven companies — evolving from marketing into partnerships, revenue strategy, and customer success — while helping teams scale from early traction to durable growth.

Most recently at Finding Mastery, I helped scale the partnerships function during a growth phase:
• Grew brand partnerships revenue 3x
• Launched three new revenue channels
• Closed the company’s first two year-long strategic contracts
• Shifted deals from short-term to long-term, improving predictability and retention

I’m comfortable stepping into ambiguity, moving quickly, and building structure where none exists. My passion for health and human performance is personal; diagnosed with a rare autoimmune disease (Dermatomyositis) at age 8, I reached remission by 11, then went on to compete as a Division-1 athlete.

Caroline McMorrow

Michael Mims

Mims Creative

Offer consult on social media strategy, communications best practices, and digital marketing for all major platforms. Uncover audience insights and craft creative executions to deliver innovative marketing campaigns across social. Help shape digital marketing innovation across social platforms. Lead social or communication teams and help scale social to attract new customers, engage existing fans, and increase performance.

Provide creativity, a strategic mind, and experience implementing targeted and effective brand campaigns across social. Help to improve the brand's overall reputation and drive growth.

Design logos and branding suites, presentations, business collateral, album artwork, social graphics, and promotional materials. Create story enriching video content for nonprofits and international recording artists.

• Social Media and communications consult: IBJI Health Performance Institute, Generation Distinct, Camerer Chiropractic, Willow Creek Community Church, Alpha Chicago, TRIBL Music App.

• Design clients: TRIBL Music App, Midwest Companies, Crossfit Xyston, Vitae Productions LLC, Live Chicago Construction, Apex Pinnacle Construction LLC, and international recording artists, Matt B.

• Photography, video production, and visual storytelling: Author Catherine McNiel, Willow Young Adults Ministry, Iglesia Manantial de Amor.

Photography:
https://unsplash.com/@michaelrmims
https://www.pexels.com/@michaelrmims

Social Media Strategist + Brand Designer + Visual Storyteller + Creative Director

Faith Driven Entrepreneur

Social Media Manager

Faith Driven Investor

Generation Distinct

Responsible for the brand's image, experience, and promise.
Oversees marketing, advertising, design, public relations, and customer service.

Chief Brand Officer

• Oversee all brand direction.
• Lead creative direction with a team of designers and photographers.
• Manage social media platforms: Facebook, Instagram, Twitter.
• Strategize communications for book launch, podcast, events, digital content, donor appeals.
• Creates compelling design and copy to communicate brand values.

Creative Director

TikTok

Growing a personal TikTok page with faith-based content to 130.0K followers and 3.3M likes.

Identifying potentially viral video content.
Understanding new and emerging trends on TikTok.
Editing short and concise videos that will perform well.

Great familiarity with the TikTok platform, trends, and editing best practices.
Experienced in short-form editing and storytelling.
Strong understanding of brand voice and guidelines.

Content Creator

Zartico

Product Education Manager

Awana ®

Oversaw the social media, blog, and email presence of Awana. Created and executed results-driven campaigns and tactics on current and future external audience-facing channels. Built, enhanced, and shaped Awana’s social strategy to support the ministry’s key business and and organizational communication strategies and calendar. Continuously increased brand awareness and equity, enhancing and strengthening key cross-functional relationships.
• Organically grew our primary social channels +10.1K FB, +3.3K IG in the first 3 years.
• Designed, built, and stewarded a bi-monthly newsletter to an email audience list
of approximately 39K.
• Led creative direction for Pastor’s Appreciation Month campaign.
• Co-led a monthly content meeting with key ministry stakeholders.

Digital Community Manager

Oversaw and curated content for Instagram, Facebook, Twitter, LinkedIn, and YouTube profiles. Established and maintained consistent voice on social media for both donor and church sales acquisition. Tracked social media analytics and responsible for appropriate KPIs. Tracked trending relevant ministry topics and nonprofit opportunities. Presented leadership with partnership opportunities and brand influencers. Created quick turn-around graphics and videos.
• Curated an Awana influencer list for future campaigns, which include Chicago Cub’s, Ben Zobrist and Olympic Gold Medalist, Michelle Carter.
• Enrolled in Facebook’s nonprofit program and generated over $21,000 in social donations.
• Led strategic efforts for capturing User Generated Content, testimonies, and stories from Awana churches, parents, kids, donors, and alumni.

Communications Specialist

Career Education Corporation

Oversaw and supported day-to-day operations for 6 campuses throughout the United States. Led a team of 11 financial aid advisors responsible for advising and administering financial aid packaging. Maintained compliance with Title IV regulations. Trained and mentored staff to ensure smooth adoption of new policies and procedures in a rapidly changing industry. Led in the overall development and success of many team initiatives to improve packaging error rates. Created high morale and productivity by recognizing both individual and team performance achievements. Collaborated with campus departments to achieve shared goals. Developed, implemented and managed various projects designed to increase team efficiency.

• Co-led and facilitated a video trainings for better customer service and phone etiquette titled ‘Call Clinic’.
• Developed fun and engaging team building activities to improve team culture.
• Appointed as ‘subject matter expert’ for complex TIV procedures.

Lead Financial Aid Advisor

Provided first tier customer service to students, internal and external departments. Acted as liaison between student, campus, and Department of Education for funding. Served as point-of-contact for campus relations, including campus Presidents and Business Office Managers. Participated in staff committees to improve existing processes and/or develop new processes that align with corporate goals.

• Led small group trainings within team meetings.
• Voted by peers as ‘Employee of the Year’.
• Provided Director of Training and VPs insight on innovation and design thinking for
restructuring department-wide goals.

Student Finance Advisor + Processor

AMITA Health

Patient Registry in the Emergency Room. Ensuring all phases of the
registration and admission process are completed. Tasks include: Verifying patient information, verifying health insurances, collecting co-pays and past due balances.

Patient Access Specialist

Express Employment Professionals

Contractor for Motorola Co. Tasks include assembly and disassembly of telecommunication systems for police dept, fire dept, Navy, and disbatch; inventory, package and shipping.

Contractor

I’m a social media strategist, digital marketer, content creator, and communicator, bringing years of experience as a creative director, designer, photographer, filmmaker, and writer. I’m a Chicagoland native obsessed with process of ideation + creation + execution. Inspired to live fully, be a curator of positive culture, and a catalyst for change.

Strategic | Ideation | Belief | Relator | Connectedness

Career Objective:
Feed my thriving ambitions to gain the necessary familiarity the industry of communications+marketing demands. Furthermore, to use my articulate design skills, strong work ethic, and aptitude to work well in team environments in order to become the best creative and communicator possible.

Highly proficient in Facebook, Instagram, Twitter, Pinterest, Youtube, TikTok

Digital Experience:
Adobe Photoshop, Illustrator, Indesign, Premiere, Lightroom CC
Microsoft Office Suite
WordPress
Salesforce

Creator // Consultant // Communicator // Coach
michaelrmims.co


Specialties: Creative Direction, Social Media Strategy, TikTok Influencer, Community Management

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Caroline McMorrow

Michael Mims

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