Purity

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling, promotional & hospitality staff. Check out some of our work https://wearepurity.com/projects/

Global Head of Brand & Marketing

Heading up a team to manage a large experiential campaign.  Working with Strategic Creative Team at Missouri to enable the smooth translation from design to production.

Head of Special Projects

Gramafilm

As an accomplished Head of Production & Client Services, I have led high-performing teams and developed successful strategies that have driven business growth and delivered outstanding results for clients across various media platforms. At Gramafilm, I oversaw the production of captivating stories that resonated with audiences and delivered significant value for renowned brands such as Google, Android, YouTube, Twitter, Amazon, Deep Mind, Teoxane and Red Bull. With a passion for creating beautifully human stories, I thrive on building strong relationships with clients and collaborating with talented professionals to achieve shared goals.

Head Of Production & Strategy

Restival Global

The lovechild of a retreat and a festival. 

As the visionary creator of the world's first digital detox and wellness festival, I designed an immersive experience that blended the energy of a festival with the restorative power of a retreat. The events brought together a diverse community, including indigenous people, in breathtaking natural settings. The festival garnered widespread recognition and was even dubbed "Burning Man's younger, cooler cousin" by the Wall Street Journal.

My innovative concept earned numerous industry accolades, including awards from The Times Style Magazine, Tatler, and Conde Nast Traveller. The festival's extensive media reach, exceeding 5 million people, was amplified by my skilful outreach on digital channels. The event was a tremendous PR and digital success, establishing a new standard for experiential events in the wellness space.

Founder

MISS JONES AND CO (LONDON) LTD

As the founder of my own agency, I assembled and managed a small but highly efficient team of creative experts, consistently delivering award-winning experiences that left a lasting impression on global brands and audiences. With an unwavering commitment to excellence, I have developed a reputation as a trusted partner and advisor to clients across diverse industries. My extensive client portfolio includes high-profile companies such as Havana Club, Jameson, Chivas, Perrier Jouet, Jacob's Creek, Campo Viejo, Brancott Estate, Beefeater, Selfridges, Audi, Power Rangers, Oxfam, Paramount Pictures, Estrella, London Cocktail Week, Sony Playstation, Swarovski, and Laurent Perrier.

Worked for global brands, brands and agencies, such as:

Diageo - Brand Innovation Group - launched Smirnoff Ice
British Airways - Concorde Farewell producer
London 2012 - Lead producer for all their events leading to the IOC bid
Isle of Wight Festival - Head of Artist Liaison

Freelance Producer 

RPM Ltd

Responsible for integrated campaigns and large scale brand activations primarily for the £1.5m Unilever account.

Group Account Director

Academy Music Group

Venue & Marketing Manager | London
Collected three awards including International Venue Manager of the Year

Marketing Manager

As an entrepreneur at heart, I come with a solid track record of creating strategies, delivering successful outcomes and driving revenue growth through innovative and, if you'll permit me to say, "holistic" approaches. 

I've around 25 years experience focussed on experiential.  My communication and presentation skills are finely tuned and I'm adept at navigating complex stakeholder landscapes and engaging with senior executives to align strategies with business objectives. 

I am a results-oriented professional who excels at identifying opportunities, crafting compelling campaigns, and executing commercial plans that succeed.

Caroline Jones

Daniel Rowntree Coaching

An ICF, Animas and Dryy Accredited Transformational Coach.

Focused on supporting mission-led people, businesses and brands in the dry economy and what comes next.

Founder Coach

High and Dry Ltd

An agency with one eye on the future.

On a mission to educate and inspire a generation of decision makers, businesses, innovators, investors and curious consumers about the dry economy and what comes next.

Big Hug Brewing Ltd

A beer brand with a social conscience. We brew accessible, flavoursome beer for craft curious consumers. All the founders are friends and we have created a business with a mission to bring a little warmth into the world. We are not trying to create a revolution, more of a love in.

Co-Founder

BrewLDN

Brew Events exists to level the playing field….

We create and own category driving F&B events and media channels that engage consumers and deliver long lasting commercial returns for F&B businesses.

Our inclusive and diverse environments allow F&B businesses to shine; we do this by exposing consumers, buyers and creators to new products, brands and experiences.

We pride ourselves on a deep understanding of our partners business objectives by creating personal relationships and using data to advise them on how best to engage the buyers and consumers they desire.

Phytome Life Sciences

Phytome is a next gen, Biotech Start-Up.

Changing the world of medicine by unlocking the power of plants.

Our mission is to discover new botanical medicines, to disrupt and improve the existing pharma model.

We believe plants make better medicines for people than chemicals can.

We have one of only a handful of home office licenses that allow us to work with cannabis plants.

Fractional CMO / Investor

BrewBroker

Our vision is to open up and connect every part of the global beer industry. 

http://www.brewbroker.com/find-brewery-supplier

Co-Founder / Investor

Built Unique Co

A small class / PT fitness community in Sutton Coldfield focusing on Functional Fitness

The Ardent Company

A trailblazing independent accelerator in the drinks industry.

I was the founding partner from idea, through fundraising and eventual launch in both the UK and US.

I created the first version of the founder support system, Ardent calls Fuel.

I inducted and coached the first partner businesses that Ardent invested in.

Founding Partner & Head of Fuel

WAA Chosen

WAA Chosen is a full-service, integrated marketing and communications agency.
 
STIR is our dedicated hub, housing a team that specialises with delivering successful campaigns within the Retail and Leisure sectors.
 
Working for many years with companies such as Diageo, Britvic Soft Drinks, Papa John’s, Delaware North, Stonegate, Greene King and Marston’s.

Additionally, we are the team behind the creation and continuing management of Diageo Bar Academy, a global ‘category development programme’ that generates 14% sales uplift post training. To this day, Diageo Bar Academy is one of the most successful ROI generators of any of the programmes run in Diageo’s history.

Non Executive Director

Elastic

A drinks specialist marketing agency.

Sold to Matthew Clark in 2015.

£3.9million turnover, £700k EBITDA business when exited in 2017.

Subsequently rising to £5million turnover before leaving the business in 2019.

Stayed on as MD during the Conviviality purchase of Matthew Clark and the subsequent takeover by C&C Group.

Director

Founder | Investor | Board Advisor | Context Coach | ICF, Animas, Dryy Accredited

You're an ambitious founder building something meaningful. 

But the constant firefighting and pressure to "professionalise" are pulling you away from both your vision and your ability to scale sustainably.

You're not alone. 

After founding 14 businesses and coaching hundreds of leaders, I've discovered most founders face the same challenges: maintaining their founder spirit while building systems that prevent burnout.

Through my work, I help founders like you:

> Move from reactive firefighting to strategic leadership
> Build systems that amplify rather than dilute founder DNA
> Transform overwhelm into focused clarity
> Create space to work ON your business without losing what makes it special
> Keep alive the irrational belief that drives founder success

My approach comes from real experience:

→ Built and sold businesses with over 20 years as a founder
→ As many failures as successes, and the experience of how to manage both
→ Maintained my founder power through multiple ownership changes post exit
→ Managed stakeholders from HNW's, crowdfunds through to family offices
→ Helped generate £60M+ investment across 7 raises
→ Transformed from a drinks industry leader to champion of the dry economy

What truly sets my work apart is understanding that founders need both practical business guidance AND the ability to maintain their founding passion. 

My methodology helps you:

> Break free from overwhelm while staying true to your vision
> Build systems that scale without sacrificing founder spirit
> Lead with both confidence and conviction
> Achieve sustainable growth while honouring your original mission

Because the world needs more founders who remain deeply connected to their purpose while building businesses that thrive without burning out.

Ready to transform how you run your business while keeping alive the magic that started it?

🔥 "Working with Daniel has been nothing but a positive decision for me, for my businesses and for my team. The ripple effect of his counsel has been so impactful." - Lizzie Hanbury-Tenison, Founder/CEO

🔥 "Daniel has helped me find clarity and held me accountable in just 4 months, what I want to change and what I want to let go of." - Mark Walsh, Founder

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Caroline Jones

Daniel Rowntree

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