RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

Enterprise AE at AskUI helping companies automate the boring stuff with Vision AI, because if you're still doing repetitive tasks manually in 2025, we need to talk. 
When I'm not showing people how their computer can work while they sleep, I'm producing beats in FL Studio (because automation needs a soundtrack).

Sorina Weber

I won a unicorn last week. 🦄

Not the billion-dollar kind. The Lego kind. But hear me out.

At Agile Testing Days | Nov. 24 - 27, 2025, my on-the-spot-created team  built a fully functional online shop with QA tests, Stripe integration and VC-ready in less than 4 hours. From prompt to product. And we won! 

A year ago this would've taken days if not weeks and a dev team. Now it takes AI tools, prompt engineering, and curiosity. People who've figured this out are flying.

The irony? The conference opened with a talk about slow living. 

What, I thought? A QA expert talking 1 hour about his plans to slow live in a tiny house in the Indian mountains on a minimum budget. 

I frankly judged hard first reaction. We're in QA, AI is the hot topic. Everything moves fast. Is this even how you kick off a tech conference?

But then I thought about it.

The reason I can build apps now - when a year ago I couldn't - is because AI tools gave me speed. And speed, used right, buys you back time.

Time for workouts. For loved ones. For hobbies. For slow living on your own terms.

So maybe the slow living guy had a point.

We automate more so we can slow down where it counts. 

At ATD, there's a little tribe that gets that. Everyone I met there is working on building something cool. QA is what gets those things into the hands of users. That's what unites this weird, wonderful community.

Huge thanks to Jonathon Wright & Gomathi Ramalingam MBCS - legendary hackathon, legendary guidance.

Shoutout to José Díaz, Stefanie Mania, Uwe Gelfert for making this happen year after year. Also possible through passionate advocates like 🔗 Christian Baumann. And voluteers & MVPs in Hackathons like Ariel Peña Ocando.

Santhosh Tuppad- sorry for judging from row 5.

Jekaterina Brice, Jana Knopp, Susanne Zens, Petra Rolih, Clare Norman, Alex(andra) Schladebeck - such great chats too, all a bunch of women rocking QA. 

Can't wait for next year.

What's one thing AI has given you more time for?

#AI #AgileTD #Automation #AgileTesting #FutureOfWork #ProductivityHacks #askui

Mother of Agents | Teaching AI to click so your team can think

Any day now…

#AI #Automation #AIAutomation #FutureOfWork #RobotButler #StillWaiting #TechHumor #AutomationReality #VisionAI #ArtificialIntelligence #WorkLifeBalance #ProductivityHacks #TechLife

Day 2 at Agile Testing Days and my CEO is on stage talking about the shift in how we do QA now. 

But here’s my real confession: I almost didn’t make it to the evening networking sessions yesterday. 

Not because of fatigue. But because I stopped at 18:00 to hit the hotel gym for 1.5 hours.

Felt weird first.. I guess guilty, because everyone else was networking while I was on the treadmill. 

But here’s what I’m learning: there’s no recipe.
Some people recharge in crowds. 

I needed 1.5 hours to gather thoughts, move my body, come back sharper. Because no way I‘m waking up at 6 in the morning to workout, that just doesn‘t work for me. 

Also a bit more about Agile Testing Days | Nov. 24 - 27, 2025 - this event surprised us. It’s not the usual “sit, listen, exchange cards, repeat.” They have live bands, 80s costume party & international snack exchanges. Plus space to think: they’re encouraging conversations in so many ways.

Meanwhile Jonas Menesklou is coding round the clock a completely new AskUI with loads of features and integrations and demoing it live. People are loving it and we‘re getting confirmation that it will be epic. 

So maybe the guilt was wrong. Maybe doing it differently is the point.

What’s something you do at events that feels “wrong” but works for you? 

#AgileTD #AgileTestingDays #ATD2025 #QA #Automation #AI #FutureOfWork #ProductivityHacks #AskUI #FitnessOnTheRoad

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The bar for dads is on the floor. My husband steps over it daily.

Normalize not prepping your partner like he’s a babysitter. He knows where the snacks are. He also didn’t call or text me 100 times.

This is what equity at home actually looks like. Not a 50/50 chore split or a scoreboard. 

Just both people being fully capable and responsible.

This is the foundation that makes everything else possible - the career, the trips, the ambition, the work.

#WorkingMom #EqualParenting #BusinessTravel #Partnership #MomLife #NormalizeThis

4 seconds times 25 stops adds to a whole minute! 

#MomLife #StartupLife #TechLife  #AI #PowerNapEssentials4beginners 😃

“Mom, how did we get so rich?”

Well, sweety, your father introduced me to Claude Code, MCP & Skills and I learned n8n. 

We let AI run processes and research for us to build and take informed decisions. 

Oh and ETFs. 50% Returns after studying 200 ETFs in detail. 

#modernfamily #AISkills #Automation

taplio

The Battle

✨Carly J. Cais

Sorina Weber

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taplio

The Battle

✨Carly J. Cais

Sorina Weber

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sorina Weber's LinkedIn Performance

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