RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

MLC - B2B Marketing

B2B Paid Ads/ Performance Marketing consultant for Venture and Private Equity-backed Companies.

I work with clients spending $5k-$30k/ monthly in ad spend across Google, Meta, and Linkedin and seeking to generate at least $1MM + in annual closed/ won revenue from their paid ads channel.

Companies I work with as a consultant include:

-Workboard (Series D, Workflow management for CIOs)
-Slang.ai (Series A, Restaurant tech)
-Owner.com (Series A/B Restaurant tech)
-Fragilepak (PE-backed, 3PL) 
-Eight25media (Private, Creative Services)
-Salesbenchmarkindex.com (PE-backed, Consulting Services)
-Arketa (Series A, Fitness Tech)
-Goldensource (PE-backed, Enterprise Data Management)
-Coperniq.io (Series Seed/ A, Workflow software for Solar))
-Plum.io (Venture-backed, HR tech)
-CoordinateHQ (Venture-backed, Professional Services SaaS)

B2B Performance Marketer

CoordinateHQ

Marketing Advisor

Aliveo AI

Advisor

Suzy

Promoted after 8 months, post Series D funding.

Senior Director, Digital and Marketing Operations

Joined company when it was ~150 people and Series C stage, reporting into CMO. 

Built and managed team of three, and oversaw: 
-Digital Marketing (all paid channels reporting, metrics, and optimizations) 
-Marketing Analytics and Attribution (HubSpot + Salesforce) 
-Marketing Operations (Implemented HubSpot) 
-Growth Marketing (including new channels and initiatives) 
-Owned the marketing tech stack including CMS, MAP and CRM.

Director, Digital and Marketing Operations

EliseAI (formerly MeetElise)

B2B SaaS/ Conversational AI for multi-family real estate.  Joined post Series A funding, which was led by Navitas Capital.

Owned the marketing function as first full-time marketing hire, with contractor and agency support. 
  -Brand and Comms (built new website, led branding with external agency) 
  -Partnered with Sales on both Net New and ABM initiatives, including ABM webinars with $12 MM+ in active opportunities
  -Digital/ Paid Marketing, increased leads in Paid ads by 150% in first 90 days.
  -Bought and implemented HubSpot, set up web analytics and attribution. 
  -Increased email nurture leads from from non existent to 200+/ month in first 60 days.

Director of Marketing

HireArt

As head of growth, I led B2B Marketing at HireArt, a startup backed by Y Combinator.

Tech-enabled staffing platform, with clients including Facebook, Waymo, Airbnb and Via. 

Helped the company achieve #223 on the Inc5000 in fastest growing companies list in 2020.

Head of Growth

B2B SaaS AI-powered content marketing company. Integration partners with Marketo, HubSpot. 

Venture-backed. Raised pre-seed and seed round from SOSV.

Founder/ CEO

Multiple Companies

Key projects included extensive work on Avene Eau Thermale's China digital marketing business.

Consultant

Pop Sigma

Boutique Digital Marketing Agency based in Shanghai,  serving brands, agencies, and artist management companies on digital creative campaigns. 

Built to a >$1 MM annual revenue business, and exited by share sale. 

Brands: Lipton, Oreo, McDonald's Zero Burden Campaign, Goodyear, Johnnie Walker, Nike

Management Agencies: Nettwerk, Rocket Music, Hostess Music 

Sold my stake in the business in May 2012.

Cofounder

Bomeiti HK Ltd

Director of Operations

For 12 years, I built profitable B2B paid ads programs at Venture Backed companies across a variety of complex SaaS and Service businesses, from Seed stage to Series D, and with revenues from $0-$50 MM in ARR. 

I currently work as a performance marketing consultant specialized in helping B2B Companies generate >$1 MM annually from paid ads, mainly from Meta, Linkedin, and Google while maintaining 4X+ Return on ad spend. 

I work with marketing leaders at B2B companies who have a healthy sales-led business, but struggle to get over the hump of building a profitable ads channel because the resources they want... they can't get: 

❌ Agencies with senior specialists (those agencies want clients spending $100k+ a month to justify their fees)
OR
❌ A seasoned in-house B2B Paid Ads Specialist:  With a lean marketing team (1-5 people) these companies don't have the headcount to hire this person full-time. 

So they are stuck with: 
❌ Agencies with junior resources who may know the platforms and at best can maximize "pixels fired" from their ad campaign but not producing leads that turn into revenue.
OR
❌ Generalist in-house marketers who may not be current on their competitive knowledge of ad platforms, formats, tools, and reporting. 

Companies I work with as a consultant include:

-Workboard (Series D, Workflow management for CIOs)
-Slang.ai  (Series A, Restuarant tech)
-Owner.com (Series A/B Restaurant tech)
-Fragilepak (PE-backed, 3PL) 
-Eight25media (Private, Creative Services)
-SBI Growth (PE-backed, Consulting Services)
-Arketa (Series A, Fitness Tech)
-Goldensource (PE-backed, Enterprise Data Management)
-Coperniq.io (Series Seed/ A, Workflow software for Solar))
-Plum.io (Venture-backed, HR tech)

Send a DM to see what 1:1 work could look like.

taplio

The Battle

✨Carly J. Cais

Matt Lovett

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