RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

HubSpot's default "unengaged" suppression cost my client $47K in lost deals.

Here's what happened:

🚨They were using HubSpot's graymail suppression (enabled by default). (Also, easy to toggle on for every email...and it stays on!)

It automatically excludes 2 groups of Contacts:
→ Contacts who've never opened an email and haven't opened the last 11
→ Contacts who've opened an email before, but haven't opened the last 16 emails

Sounds smart, right?

Except when I audited their Unengaged list, I found:

• 23 active customers (avg. $12K LTV)
• 49 contacts who registered for the latest event
• 31 contacts who visited /pricing page in the last 30 days
• 13 contacts who engaged via sales calls, not email

The problem with HubSpot's default criteria:

It only looks at email opens and clicks.

It ignores everything else:

• Seasonality in the business
• High-volume email sending to valid buyers who are just "tuned out" from Marketing emails
• Deliverability issues (emails landing in Promotions/Spam)
• Purchase history
• Event attendance
• Website activity
• Sales interactions

Is your business seasonal or cyclical? Maybe ignoring 11 emails in a row is normal when out of season. Doesn't mean that they're not legit buyers.

Is your Marketing email even landing in the Primary inbox? Maybe your contacts aren't even seeing it - so can't engage.

After 50+ HubSpot overhauls, I've seen this pattern repeatedly.

What to do instead:

1. Define what "Unengaged" means to your business.
2. Audit your "Unengaged" list for active customers and deals
3. Check website activity, and marketing and sales touchpoints
4. Build custom suppression using multiple signals
5. Use "Sends since last engagement" property with YOUR criteria
6. Factor in Apple MPP (it breaks open tracking)
7. Check email deliverability while you're at it (use GlockApps

Don't let HubSpot's defaults decide who's valuable.

Your CRM has better data than email clicks alone.

RevOps On-Demand for Growing Business | I optimize CRMs, MAPs, and add-ons to get tech accelerating your revenue engine | B2B is my jam, growth my peanut butter | Fractional RevOps, MOPs, HubSpot Multi-Cert Super Admin

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Victra - Verizon Authorized Retailer

Business and Internet Manager

Pavilion

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Member

LTT Partners

Partner/Consultant

Petros Network

This is a critical leadership role. The Director of Program Logistics and Donor Care reports directly to the Executive Director and oversees two crucial areas of the organization: Donor Stewardship and
Program Operations/Logistics. Success in the role means working closely with the entire team to
ensure that our donors receive the highest level of care and that our programs operate efficiently and
effectively in the field.

1. Donor Stewardship (Donor Journey and Donor Communication)
2. Program Operations and Logistics (International Travel)

Director - Program Logistics & Donor Care

Cultivate new business opportunities and drive strategic discussions around Human Capital Management (HCM) initiatives for companies.

District Manager, Major Accounts

Masters Telecom LLC

Enterprise (both SLED and Private sector)
SaaS, UCaaS, NaaS sales to customers in the enterprise space.

Director of Sales and Operations

Verizon Business

SaaS, UCaaS, NaaS sales. Managed base over 500 customers. With a large greenfield expectation. 

2017 - 170% to quota and in top performing category
2018 - 180% to quota, Winner’s Circle, top performing category
2019 - 192% to quota, Winner’s Circle, top performing category

Sr. Account Executive

Verizon

Recognition for achieving the following awards:
Two-time recipient of Finger Print Award in 2011 and 2013
Winner’s Circle in 2016
Gold Jersey in 2013 and 2015
Second-ranked President’s Cabinet Standings in 2015; and
300 Club Open Enrollment in 2014

Peer leader, grooming role for the next level of leadership

Leadership to the team in attaining all key performance objectives within the store and kiosk. 

Management of financial, budget, and sales reporting, while keeping updated with the company and market promotional elements. 

Formulation and implementation of sales goals for retail personnel, as well as train the Sales Team to help them achieve desired high-performance results.

Facilitation of ongoing training in advancing employees’ knowledge regarding new products, services, and procedures. 

Execution of human resource functions, inducing staff recruitment, promotion, disciplinary actions, and performance evaluation.

Identification of customer retention tools for the retail store, while delivering first-rate service to ensuring utmost client satisfaction.

Acknowledgement of customer complaints and concerns.

Oversight to the retail inventory to guarantee alignment with company standards.

In-depth knowledge on all wireless products and services, industry, and competitive trends.

Floating General Manager

NW Region Top Performer - 4 of 7 months in role

Pivotal role in ensuring employees’ full understanding of the company’s mission, vision, values, products, and services.

Delivery of store presentation, including store merchandise and facilities management in line with the marketing directives and store standards.

Identification of new store locations, store relocations, and retrofits; and establishing new retail locations.

Cultivation of key relationship with the local chamber of commerce personnel.

Oversight of retail sales managers in guiding their team toward the attainment of high-performance results.

Contribution in boosting company’s existing customer base and reduction of customer churn

District Manager (Acting)

Recognition for achieving the following awards:
Two-time recipient of Finger Print Award in 2011 and 2013
Winner’s Circle, 2016
Gold Jersey in 2013 and 2015
Second-ranked President’s Cabinet Standings in 2015
300 Club Open Enrollment in 2014

Leadership to the team in attaining all key performance objectives within the store

Management of financial, budget, and sales reporting, while keeping updated with the company and market promotional elements. 

Formulation and implementation of sales goals for retail personnel, as well as train the Sales Team to help them achieve desired high-performance results.

Facilitation of ongoing training in advancing employees’ knowledge regarding new products, services, and procedures. 

Execution of human resource functions, inducing staff recruitment, promotion, disciplinary actions, and performance evaluation.

Identification of customer retention tools for the retail store, while delivering first-rate service to ensuring utmost client satisfaction.

Acknowledgement of customer complaints and concerns.

Oversight to the retail inventory to guarantee alignment with company standards.

In-depth knowledge on all wireless products and services, industry, and competitive trends.

General Manager

Administration of the retail area storefront, merchandise, and literature to ensure compliance with the merchandising plan.

Obtainment of strong knowledge of company and market promotional elements.

Leadership to entire sales, services, and customer renewals within the store and kiosk.

Creation and executing effective sales techniques to improve sales performance.

First level of contact in escalating customer’s issues. 

Active engagement with all applicable training and meetings. 

Integral role in positioning the company as the market leader by delivering exceptional customer experience.

Assistant Manager

Retail Sales Representative

United States Army Reserve

Planning and production of civil affairs-related documents.

Contribution in planning and developing government interagency procedures for national or regional emergencies.

Hands-on support to the civil-military planning and support, while coordinating the military resources to support reconstitution and reconstruction activities

Organization of national disaster, defense, and emergency assistance and response activities

Partnership with the civilian aid agencies and civilian relief and assistance organizations

Staff Sergeant (Civil Affairs SGT)

As the Director of Program Logistics and Donor Care at Petros Network, I oversee two crucial areas of the organization: Donor Stewardship and Program Operations and Logistics. I have more than 10 years of experience in driving revenue growth and cost savings, as well as developing and executing strategic sales, industry best practices, and process improvement initiatives.

I am passionate about cultivating new business opportunities and driving strategic discussions around Human Capital Management (HCM) initiatives for companies. I have a proven record of success in account management and sales operations, with extensive experience in international travel and cross-functional team leadership. I hold an Executive MBA from the University of Oregon, a BBA from Warner Pacific University, and multiple certifications and honors, including a Combat Action Badge and three Army Commendation Medals.

taplio

The Battle

✨Carly J. Cais

Kerry Gillock, Veteran, MBA

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taplio

The Battle

✨Carly J. Cais

Kerry Gillock, Veteran, MBA

Followers

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}✨Carly J. Cais's LinkedIn Performance

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