RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

HubSpot's default "unengaged" suppression cost my client $47K in lost deals.

Here's what happened:

🚨They were using HubSpot's graymail suppression (enabled by default). (Also, easy to toggle on for every email...and it stays on!)

It automatically excludes 2 groups of Contacts:
→ Contacts who've never opened an email and haven't opened the last 11
→ Contacts who've opened an email before, but haven't opened the last 16 emails

Sounds smart, right?

Except when I audited their Unengaged list, I found:

• 23 active customers (avg. $12K LTV)
• 49 contacts who registered for the latest event
• 31 contacts who visited /pricing page in the last 30 days
• 13 contacts who engaged via sales calls, not email

The problem with HubSpot's default criteria:

It only looks at email opens and clicks.

It ignores everything else:

• Seasonality in the business
• High-volume email sending to valid buyers who are just "tuned out" from Marketing emails
• Deliverability issues (emails landing in Promotions/Spam)
• Purchase history
• Event attendance
• Website activity
• Sales interactions

Is your business seasonal or cyclical? Maybe ignoring 11 emails in a row is normal when out of season. Doesn't mean that they're not legit buyers.

Is your Marketing email even landing in the Primary inbox? Maybe your contacts aren't even seeing it - so can't engage.

After 50+ HubSpot overhauls, I've seen this pattern repeatedly.

What to do instead:

1. Define what "Unengaged" means to your business.
2. Audit your "Unengaged" list for active customers and deals
3. Check website activity, and marketing and sales touchpoints
4. Build custom suppression using multiple signals
5. Use "Sends since last engagement" property with YOUR criteria
6. Factor in Apple MPP (it breaks open tracking)
7. Check email deliverability while you're at it (use GlockApps

Don't let HubSpot's defaults decide who's valuable.

Your CRM has better data than email clicks alone.

RevOps On-Demand for Growing Business | I optimize CRMs, MAPs, and add-ons to get tech accelerating your revenue engine | B2B is my jam, growth my peanut butter | Fractional RevOps, MOPs, HubSpot Multi-Cert Super Admin

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Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Too many people overemphasize AI automation.

Most of my AI work is still manual.

Automation is great and I love setting up automations where I can.

When the process is right, when it's repeatable, when there's clear trigger points.

But most of our work is figuring out new things, solving unsolved problems, and launching new projects. 

You can't automate that. 

At least.. not yet.

That's why I still spend most of my AI time between ChatGPT/Gemini/Claude. They are coworkers and thinking partners helping me push things forward.

I'm also always hunting for things that are daily, weekly, or monthly tasks I can automate but, at a marketing leadership level, those things are few. 

#Danchez

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

Honestly, all the free AI apps are so good right now.

There's no reason why you shouldn't be using them.

ChatGPT, Gemini, Claude. 

Just download and create accounts with all of them.

Use all of them.
They are all fantastic. 
I'm flipping back and forth often now.

You?

taplio

The Battle

✨Carly J. Cais

Dan Sanchez

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taplio

The Battle

✨Carly J. Cais

Dan Sanchez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}✨Carly J. Cais's LinkedIn Performance

Performance ScoreDan Sanchez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score✨Carly J. Cais's LinkedIn Performance