RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

KPI Sense

KPI Sense helps SaaS companies create and share their financial story by aggregating, optimizing, and reporting their data. We're a team of SaaS experts, backed by our own platform that allows you to take your data from anywhere, cleanse for accuracy, and report clearly—all supported by insights from our team to help you optimize and make sense of your financial data.

Chief Executive Officer

Tactics II

Source and evaluate early stage companies in the data, management, healthcare IT, ad tech, SaaS and digital media spaces as potential investment opportunities.

Venture Capitalist

Product Marketing Alliance

Ambassador

AltusLearn

Advisor

DGP Consulting LLC

Building business cases for B2B technology clients through customer segmentation, value proposition development & alignment, messaging & positioning, customer/investor pitch development and thought leadership writing. 

Helping clients define and refine their value propositions and to communicate them in the right way, with the right stories, to the right audiences.

While largely industry-agnostic, specific experience with companies in: Supply Chain/Logistics, Human Capital Management, Education/Training, Sales/Marketing, Professional Services 

I specialize in: Product Marketing, Sales Enablement, Business Case Development, Customer Segmentation, Strategy and Business Plans

Please contact dgpalay@gmail.com for more information

B2B Positioning and Storytelling

3Gtms, LLC.

Product Marketing

SignEasy

Head Of Product Marketing

Mentoring one of the start-ups in Gener8tor's spring '15 class on further developing its business plan, customer acquisition and partnership strategies and fundraising pitches.

Volunteer Mentor

Stonegate Venture Partners

Helping early-stage healthcare IT companies monetize products and innovations by connecting them with major health insurance providers seeking to fill gaps in their consumer engagement portfolios.

www.stonegatevp.com

Co-Founder

Kerlin Capital Group

Working with leading boutique investment banking advisory firm on due diligence, analysis, valuations and collateral preparation for a broad range of middle market transactions.

MBA Intern

My specialty is constructing (or strengthening) the stories and positioning that set companies apart from others. As CEO of KPI Sense I get to apply that passion to one of the most important stories a software company will ever tell: the one told by its finances.

taplio

The Battle

✨Carly J. Cais

Daniel Palay

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