Carlo Tommaso Bisaccioni

Caffeina | Ideas Never Sleep.

Growth Product Manager

Growth Marketer

Dynamo | Digital Product Agency

Catobi

We accelerate the digital growth of people and organizations.

Catobi is the Digital Native Think Tank that has developed and adopted a new Governance process, sustainable, respectful of people and the quality of their work. Unprecedented in the Italian labor law landscape.

The space where people can feel free to share themselves.
We provide our professional experience to accelerate the growth of people like us. Marketing, Digital Strategy, Diversity, HR and more, exclusive content looking for people who know and want to enrich it with their experience.

We create connections with +60k C-Levels who will accompany you in aligning processes and empowering people, valuing their unexpressed needs, to make the organization adaptive to change.

We create live training pathways with which to graft people into the strategy to convey innovation and accelerate growth through executive-independent design tools and methodologies.

We release daily vertical updates with market trends and the right technology to empower your resources, raﬀorce your process, establish a new concept of sustainability through valuing time and well-being.

We aimed to connect people with innovative ideas to the
technology that would help them turn those ideas into reality.

🚀 Let's Get Making → catobi.it.

Founder & Chairman

Startup Geeks

StartUp Geeks is the digital place where founders and aspiring startuppers grow professionally by networking and interacting with industry experts.

It is the space where they find the answers and support they need to develop their idea and business faster and make fewer mistakes.

It is an opportunity to present your project to key people in the Italian ecosystem, without having to move from home, wherever they live.

Startup Mentor

LIFT-D

LIFT-D is a radically different agency: it offers design leadership in the three basic pillars of each activity: 

Design
Business
Technology.

At Lift-d, as a Business Account, I was responsible for:

• E-commerce Management for XYOU and H! S BNL Group.
• Design Thinking Experience: Prototyping and Design Sprint.

Growth Consultant

Lascaux

Lascaux is a reality with an IT heart and IT partner of all the companies engaged in the constant search for innovation and improvement.

As a Digital Marketing Strategist, I dealt with:

• Growth of mentality: funnel marketing and lead generation
• Data-driven marketing strategy.
• Web and app user experience.
• Marketing Automation: CRM, Email Marketing.
• Product marketing: AskMe Chat AI Native and AskMe Suite.
• Marketing management: customer experience, pricing strategy.
• Brand communication strategy: brand reputation, KPI monitoring. • Talent Marketing Strategy.
• Digital strategy.
• Agile team website strategy for SAP Business One.
• PMO for UBI BANCA NPL project.

Digital Marketing Strategist

Sottotesi.it

• Develop and manage communication strategies, plans and budgets
• Learn SEO and SEM techniques, mobile and email marketing
• Define key performance metrics to assess a company's ROI
• Analyze data and monitor marketing campaigns
• Optimize channels and campaigns in order to achieve set KPIs
• Understand the dynamics of a structured digital brand
• Manage different user acquisition channels from an integrated perspective
• Managing marketing newsletters, SEO
• Editing and managing print, online and social media communications aimed at promoting the company's brand, image and values
• Creation and maintenance of external communications calendar and management of scheduled assignments
• Overseeing and adhering to the communications department's budget

Head of Marketing Communications

Elle Adv di Laura Carlini

• Market research
• Business telematic research
• Analysis and study of company websites and connected companies
• Advertising analysis and sponsorship of managed companies
• Organization of events and cultural projects

Market Research Expert

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 29 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
_________________

I am Growth Marketer at Caffeina, Italian Creative Company.
We create experiences that can fuel new energy between people and brands.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
_________________

I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
_________________

I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



_________________

My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

_________________

Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

_________________

Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
_________________

Do you want to talk about Business, Marketing? Write to me in private!

Booster Box

Coordinate Marketing Mix Modelling projects for the strategic development of communication strategies, encompassing both Brand and Performance objectives. Deliver comprehensive results directly to executive-level clients;
Strategically oversee and refine the Reporting system and offerings, orchestrating seamless insight delivery and crafting bespoke dashboards to meet the nuanced needs of high-profile clientele;
Assume a Client Facing Project Director role, leading and executing complex projects related to media planning and sophisticated marketing analyses at the senior management level;
Apply advanced generative AI methodologies to enhance product development, analysis, and business processes, utilizing cutting-edge tools such as ChatGPT and Midjourney;
Lead and coordinate the MarTech team, consisting of seven professionals, fostering a collaborative environment;
Establish industry presence through participation as a keynote speaker at prominent congresses.

Marketing Science & Analytics Team Lead

TEDxLerici

Define and curate Brand Identity aligned with 2021-2024 thematic elements, keepinh long-term strategic vision;
Orchestrated and coordinated the marketing team to elevate the event experience, ensuring a seamless integration of marketing strategies with organizational goals;
Develop and oversee a comprehensive media strategy, providing senior-level supervision of content creation to maintain consistency and alignment with strategic objectives.

Marketing Communication Manager

CHEZ Bebe

Formulated and executed a sophisticated digital strategy, defining an editorial line and content strategy on social media platforms;
Directed the publication and curation of content (graphic and social) for a diverse portfolio of clients, ensuring the success of marketing campaigns through meticulous data analysis and insights;
Conducted in-depth analyses of different Funnel Steps, optimizing media mix and content strategy for maximum impact.

Brand Manager

Chiesi Group

Functioned as a Digital Ambassador, pioneering the development of cutting-edge digital solutions in collaboration with the IT department;
Provided senior-level support to R&D functions during Forecast and Budget processes, contributing to strategic decision-making through meticulous data collection, database maintenance, and coordination of activities;
Took charge of maintaining and enhancing R&D long-term planning processes, showcasing leadership in organizational development;
Analysis of Cost and Workloads variances;
Accountability of regular reporting regarding costs, resources' workloads and project Timelines;
Monitoring Project Milestones and Timelines with Project Managers.

Demand & Business Knowledge Analyst, Digital Ambassador

R&D Finance and Resource Management Analyst Intern

I LOVE PARMA

Ensure ongoing marketing campaigns success by analysing data and getting insights on the performance;
Set up the digital strategy in terms of editorial line and content needed on social media;
Contact with sponsors.

Social Media Manager

O.S.T.S. Olivia Simonazzi Technical Service s.r.l.

Handled the company’s product database
Handled contacts with clients and organized database for product pricing
Prepared presentations for prospective clients
Support on ERP software update

Junior Controller

Currently working as Marketing Science Manager at Booster Box in Milano, leading Marketing Mix Modelling projects for both Brand and Performance communication strategies. 
Overseeing MarTech team - strategic leadership - project management.
Background in Engineering Management and Master in Brand Management.

Love cats too.

taplio

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