Carlo Tommaso Bisaccioni

Caffeina | Ideas Never Sleep.

Growth Product Manager

Growth Marketer

Dynamo | Digital Product Agency

Catobi

We accelerate the digital growth of people and organizations.

Catobi is the Digital Native Think Tank that has developed and adopted a new Governance process, sustainable, respectful of people and the quality of their work. Unprecedented in the Italian labor law landscape.

The space where people can feel free to share themselves.
We provide our professional experience to accelerate the growth of people like us. Marketing, Digital Strategy, Diversity, HR and more, exclusive content looking for people who know and want to enrich it with their experience.

We create connections with +60k C-Levels who will accompany you in aligning processes and empowering people, valuing their unexpressed needs, to make the organization adaptive to change.

We create live training pathways with which to graft people into the strategy to convey innovation and accelerate growth through executive-independent design tools and methodologies.

We release daily vertical updates with market trends and the right technology to empower your resources, raﬀorce your process, establish a new concept of sustainability through valuing time and well-being.

We aimed to connect people with innovative ideas to the
technology that would help them turn those ideas into reality.

🚀 Let's Get Making → catobi.it.

Founder & Chairman

Startup Geeks

StartUp Geeks is the digital place where founders and aspiring startuppers grow professionally by networking and interacting with industry experts.

It is the space where they find the answers and support they need to develop their idea and business faster and make fewer mistakes.

It is an opportunity to present your project to key people in the Italian ecosystem, without having to move from home, wherever they live.

Startup Mentor

LIFT-D

LIFT-D is a radically different agency: it offers design leadership in the three basic pillars of each activity: 

Design
Business
Technology.

At Lift-d, as a Business Account, I was responsible for:

• E-commerce Management for XYOU and H! S BNL Group.
• Design Thinking Experience: Prototyping and Design Sprint.

Growth Consultant

Lascaux

Lascaux is a reality with an IT heart and IT partner of all the companies engaged in the constant search for innovation and improvement.

As a Digital Marketing Strategist, I dealt with:

• Growth of mentality: funnel marketing and lead generation
• Data-driven marketing strategy.
• Web and app user experience.
• Marketing Automation: CRM, Email Marketing.
• Product marketing: AskMe Chat AI Native and AskMe Suite.
• Marketing management: customer experience, pricing strategy.
• Brand communication strategy: brand reputation, KPI monitoring. • Talent Marketing Strategy.
• Digital strategy.
• Agile team website strategy for SAP Business One.
• PMO for UBI BANCA NPL project.

Digital Marketing Strategist

Sottotesi.it

• Develop and manage communication strategies, plans and budgets
• Learn SEO and SEM techniques, mobile and email marketing
• Define key performance metrics to assess a company's ROI
• Analyze data and monitor marketing campaigns
• Optimize channels and campaigns in order to achieve set KPIs
• Understand the dynamics of a structured digital brand
• Manage different user acquisition channels from an integrated perspective
• Managing marketing newsletters, SEO
• Editing and managing print, online and social media communications aimed at promoting the company's brand, image and values
• Creation and maintenance of external communications calendar and management of scheduled assignments
• Overseeing and adhering to the communications department's budget

Head of Marketing Communications

Elle Adv di Laura Carlini

• Market research
• Business telematic research
• Analysis and study of company websites and connected companies
• Advertising analysis and sponsorship of managed companies
• Organization of events and cultural projects

Market Research Expert

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 29 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
_________________

I am Growth Marketer at Caffeina, Italian Creative Company.
We create experiences that can fuel new energy between people and brands.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
_________________

I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
_________________

I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



_________________

My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

_________________

Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

_________________

Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
_________________

Do you want to talk about Business, Marketing? Write to me in private!

Trenitalia S.p.A.

Nella struttura Technology, Innovation & Digital Spoke di Trenitalia mi occupo di garantire la massimizzazione di creazione di valore di prodotti e soluzioni tecnologiche e digitali societari di Trenitalia.

⁘ COSA FACCIO?
- gestione end-to-end delle iniziative progettuali seguite
- raccolta dei requisiti di business e consolidamento delle esigenze espresse dai process owner e dai referenti di business
- coordinamento degli stakeholder
- monitoraggio tempi/costi e dello stato di avanzamento del progetto
- reporting verso strutture e interlocutori coinvolti, tra cui C-Level executive

Demand Manager

All'interno della Direzione Risorse Umane e Organizzazione ho seguito end-to-end i percorsi di formazione trasversali per il personale Trenitalia.

⁘ COSA HO FATTO?
- rilevazione e analisi dei fabbisogni formativi
- macro e micro progettazione del corso, webinar ed e-learning
- supporto al finanziamento dell'iniziativa formativa attraverso i fondi interprofessionali (Fondimpresa)
- coordinamento dell'erogazione dell'intervento
- consuntivazione dell'iniziativa formativa
- presidio e focal point dei percorsi formativi di Holding

Inoltre sono stato uno dei primi #100AmbassadorxFS, occupandomi dell'elaborazione e condivisione di post sui canali social nell'ambito delle attività di comunicazione del nuovo piano industriale di Gruppo.

HR Learning Specialist

Ho supportato i principali interventi di revisione e innovazione dei processi in ottica digitale, curando in autonomia la gestione dei clienti di diverso profilo e coordinando il team di progetto (2,5 FTE).

⁘ COSA HO FATTO?
- assessment e definizione delle azioni di miglioramento dei processi in ottica ITIL
- definizione dei requisiti utente e delle specifiche funzionali per l'implementazione e l'evoluzione di nuove procedure e applicazioni (es. strumenti di monitoraggio dei dati, piattaforme di knowledge management, procedure internet e intranet)
- definizione e coordinamento di attività di comunicazione e formazione
- gestione degli economics di commessa (profittabilità e marginalità) per un valore complessivo superiore a € 1 mln
- supporto all'individuazione di iniziative in ambito Blockchain e RPA
- gestione delle attività progettuali affidate in subappalto in modo da assicurare il corretto ciclo passivo di fatturazione
- analisi delle opportunità di finanziamento per specifiche iniziative progettuali tramite l’utilizzo dei fondi dell’Unione Europea

Senior Consultant

Ho acquisito un maggiore grado di autonomia nelle attività progettuali e nelle relazioni con il cliente, diventandone il focal point.

⁘ COSA HO FATTO?
- mappatura dei processi nell'ottica di individuare interventi di efficientamento
- raccolta, analisi e definizione dei requisiti di business
- supporto all'adeguamento del sistema di gestione documentale nell'ottica di garantire la compliance alla normativa (es. CAD, GDPR,) ed ai più recenti standard tecnologici
- esecuzione di test e fine tuning delle applicazioni in ambiente di collaudo
- analisi di dati ed elaborazione di reportistica dedicata, in particolare tramite Excel
- predisposizione di materiali formativi (presentazioni e case study ad hoc) in ambito Project Management (PMBoK) e soft skills
- predisposizione della documentazione di progetto (es. SAL, verbali)
- individuazione e segnalazione proattiva di nuove opportunità commerciali

Staff Consultant

Sono entrato sul progetto per il più importante player italiano in ambito Welfare.

⁘ COSA HO FATTO?
- analisi normative e amministrative di leggi, decreti e circolari
- raccolta, analisi quantitativa ed elaborazione di dati provenienti da sistemi interni ed esterni al cliente
- predisposizione di materiali di supporto alle riunioni con il cliente (verbali, SAL, presentazioni)
- predisposizione di documentazione di supporto alle iniziative di sviluppo del business

Intern

Studio Commercialista

Supporto agli adempimenti fiscali e contabili nell'ambito del tirocinio curriculare.

Tirocinante

Istituto Stenodattilo Professionale

Attività saltuaria di trascrizione di consigli comunali, udienze presso tribunali e intercettazioni ambientali.

Trascrittore

🚄 Demand Manager Technology, Innovation & Digital Spoke @Trenitalia (Gruppo Ferrovie dello Stato Italiane) - Raccolta requisiti e gestione delle iniziative digitali

👨‍🏫 ex HR Learning Specialist @Trenitalia - Organizzazione e gestione dei percorsi formativi

💡 ex Senior Consultant @EY (Ernst & Young) - Project Manager in ambito innovazione e digitalizzazione dei processi, IT Advisory e Change Management

🎓 Laurea Magistrale in Economia Aziendale @Università “G. D’Annunzio” di Pescara

🧔🏻 ottimista, flessibile, pragmatico

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Carlo Tommaso Bisaccioni

Gianmarco Pirih

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