Carlo Tommaso Bisaccioni

Caffeina | Ideas Never Sleep.

Growth Product Manager

Growth Marketer

Dynamo | Digital Product Agency

Catobi

We accelerate the digital growth of people and organizations.

Catobi is the Digital Native Think Tank that has developed and adopted a new Governance process, sustainable, respectful of people and the quality of their work. Unprecedented in the Italian labor law landscape.

The space where people can feel free to share themselves.
We provide our professional experience to accelerate the growth of people like us. Marketing, Digital Strategy, Diversity, HR and more, exclusive content looking for people who know and want to enrich it with their experience.

We create connections with +60k C-Levels who will accompany you in aligning processes and empowering people, valuing their unexpressed needs, to make the organization adaptive to change.

We create live training pathways with which to graft people into the strategy to convey innovation and accelerate growth through executive-independent design tools and methodologies.

We release daily vertical updates with market trends and the right technology to empower your resources, raﬀorce your process, establish a new concept of sustainability through valuing time and well-being.

We aimed to connect people with innovative ideas to the
technology that would help them turn those ideas into reality.

🚀 Let's Get Making → catobi.it.

Founder & Chairman

Startup Geeks

StartUp Geeks is the digital place where founders and aspiring startuppers grow professionally by networking and interacting with industry experts.

It is the space where they find the answers and support they need to develop their idea and business faster and make fewer mistakes.

It is an opportunity to present your project to key people in the Italian ecosystem, without having to move from home, wherever they live.

Startup Mentor

LIFT-D

LIFT-D is a radically different agency: it offers design leadership in the three basic pillars of each activity: 

Design
Business
Technology.

At Lift-d, as a Business Account, I was responsible for:

• E-commerce Management for XYOU and H! S BNL Group.
• Design Thinking Experience: Prototyping and Design Sprint.

Growth Consultant

Lascaux

Lascaux is a reality with an IT heart and IT partner of all the companies engaged in the constant search for innovation and improvement.

As a Digital Marketing Strategist, I dealt with:

• Growth of mentality: funnel marketing and lead generation
• Data-driven marketing strategy.
• Web and app user experience.
• Marketing Automation: CRM, Email Marketing.
• Product marketing: AskMe Chat AI Native and AskMe Suite.
• Marketing management: customer experience, pricing strategy.
• Brand communication strategy: brand reputation, KPI monitoring. • Talent Marketing Strategy.
• Digital strategy.
• Agile team website strategy for SAP Business One.
• PMO for UBI BANCA NPL project.

Digital Marketing Strategist

Sottotesi.it

• Develop and manage communication strategies, plans and budgets
• Learn SEO and SEM techniques, mobile and email marketing
• Define key performance metrics to assess a company's ROI
• Analyze data and monitor marketing campaigns
• Optimize channels and campaigns in order to achieve set KPIs
• Understand the dynamics of a structured digital brand
• Manage different user acquisition channels from an integrated perspective
• Managing marketing newsletters, SEO
• Editing and managing print, online and social media communications aimed at promoting the company's brand, image and values
• Creation and maintenance of external communications calendar and management of scheduled assignments
• Overseeing and adhering to the communications department's budget

Head of Marketing Communications

Elle Adv di Laura Carlini

• Market research
• Business telematic research
• Analysis and study of company websites and connected companies
• Advertising analysis and sponsorship of managed companies
• Organization of events and cultural projects

Market Research Expert

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 29 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
_________________

I am Growth Marketer at Caffeina, Italian Creative Company.
We create experiences that can fuel new energy between people and brands.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
_________________

I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
_________________

I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



_________________

My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

_________________

Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

_________________

Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
_________________

Do you want to talk about Business, Marketing? Write to me in private!

Satispay

Senior People&Culture Specialist

People&Culture Specialist

Junior People&Culture

Klarna

We make shopping smoooth with the aim to become the world’s favorite way to shop.

I'm in charge of deliver a five-star experience to enhance the workplace daily experience, together with my teammates all over the European offices. My main responsibilities:
- oversee day-to-day business in the Milan Office - over 200 amazing people;
- create a positive working environment: +23% satisfaction rate in engagement survey vs previous quarter;
- take care of the employee journey, from the very first day to the last one, with the goal of providing an amazing and smooth experience;
- plan and deliver weekly team activities and community events;
- lead company initiatives, such as competition, parties and online events, to increase employees' engagement; 
- be responsible for the internal communication, using both traditional and online channels.

People Experience | Office Manager

The Italian Creative Company. ⚡️ We make impactful experiences to fuel new energy between people and brands.

My role was to lead the Caffeina internal community to embrace company culture. 
Main responsibilities:
- join forces with the management team for strategic development of company culture;
- implement initiatives to engage, encourage, and inspire all employees;
- define internal communication strategies
- design the employee journey, with the goal of providing an amazing experience;
- plan and execute company welfare projects, activities & events;
- assist the HR Dept in recruiting strategy, employer branding, performance review and career path.

Community Builder

OneDay Group

OneDay is a business & community builder that works with a people-centric approach with the aim of having a broad, positive and lasting impact on people and the world, focusing on the new generations. The OneDay companies: ScuolaZoo, WeRoad, ZooCom, Together, House of Talent and Glint.

As part of People&Culture Team, I was in charge of the employee experience, from onboarding to exit interview. Main responsibilities:
- design and develop quality of worklife and culture survey;
- implement internal communication strategies; 
- deliver strategic consultancy for external clients about culture transformation, employee experience and community.

Junior People & Culture

Best Western Italia

As part of Digital Marketing Team, I defined and managed content strategies across websites, newsletters, social media. Main responsabilites:
- define the content strategy across online and offline channels
- deliver digital marketing strategic consultancy for affiliated hotels;
- design and deliver online and offline digital marketing courses, reaching a satisfaction index of 8.5 out of 10;
- manage sourcing, screening, and training of digital team's new members.

Web Marketing e Social Media Executive

Web Marketing e Social Media Specialist

Web Marketing Support

Experienced in designing employee journey, building communities and defining communication strategies. I'm passionate about creating exceptional work environments, curating and delivering an excellent people experience. My goal is to build a vibrant and engaging company culture.


Want to chitchat? Send me an email chiara.rossetti1994@gmail.com

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