Carlo Tommaso Bisaccioni

Caffeina | Ideas Never Sleep.

Growth Product Manager

Growth Marketer

Dynamo | Digital Product Agency

Catobi

We accelerate the digital growth of people and organizations.

Catobi is the Digital Native Think Tank that has developed and adopted a new Governance process, sustainable, respectful of people and the quality of their work. Unprecedented in the Italian labor law landscape.

The space where people can feel free to share themselves.
We provide our professional experience to accelerate the growth of people like us. Marketing, Digital Strategy, Diversity, HR and more, exclusive content looking for people who know and want to enrich it with their experience.

We create connections with +60k C-Levels who will accompany you in aligning processes and empowering people, valuing their unexpressed needs, to make the organization adaptive to change.

We create live training pathways with which to graft people into the strategy to convey innovation and accelerate growth through executive-independent design tools and methodologies.

We release daily vertical updates with market trends and the right technology to empower your resources, raﬀorce your process, establish a new concept of sustainability through valuing time and well-being.

We aimed to connect people with innovative ideas to the
technology that would help them turn those ideas into reality.

🚀 Let's Get Making → catobi.it.

Founder & Chairman

Startup Geeks

StartUp Geeks is the digital place where founders and aspiring startuppers grow professionally by networking and interacting with industry experts.

It is the space where they find the answers and support they need to develop their idea and business faster and make fewer mistakes.

It is an opportunity to present your project to key people in the Italian ecosystem, without having to move from home, wherever they live.

Startup Mentor

LIFT-D

LIFT-D is a radically different agency: it offers design leadership in the three basic pillars of each activity: 

Design
Business
Technology.

At Lift-d, as a Business Account, I was responsible for:

• E-commerce Management for XYOU and H! S BNL Group.
• Design Thinking Experience: Prototyping and Design Sprint.

Growth Consultant

Lascaux

Lascaux is a reality with an IT heart and IT partner of all the companies engaged in the constant search for innovation and improvement.

As a Digital Marketing Strategist, I dealt with:

• Growth of mentality: funnel marketing and lead generation
• Data-driven marketing strategy.
• Web and app user experience.
• Marketing Automation: CRM, Email Marketing.
• Product marketing: AskMe Chat AI Native and AskMe Suite.
• Marketing management: customer experience, pricing strategy.
• Brand communication strategy: brand reputation, KPI monitoring. • Talent Marketing Strategy.
• Digital strategy.
• Agile team website strategy for SAP Business One.
• PMO for UBI BANCA NPL project.

Digital Marketing Strategist

Sottotesi.it

• Develop and manage communication strategies, plans and budgets
• Learn SEO and SEM techniques, mobile and email marketing
• Define key performance metrics to assess a company's ROI
• Analyze data and monitor marketing campaigns
• Optimize channels and campaigns in order to achieve set KPIs
• Understand the dynamics of a structured digital brand
• Manage different user acquisition channels from an integrated perspective
• Managing marketing newsletters, SEO
• Editing and managing print, online and social media communications aimed at promoting the company's brand, image and values
• Creation and maintenance of external communications calendar and management of scheduled assignments
• Overseeing and adhering to the communications department's budget

Head of Marketing Communications

Elle Adv di Laura Carlini

• Market research
• Business telematic research
• Analysis and study of company websites and connected companies
• Advertising analysis and sponsorship of managed companies
• Organization of events and cultural projects

Market Research Expert

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 29 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
_________________

I am Growth Marketer at Caffeina, Italian Creative Company.
We create experiences that can fuel new energy between people and brands.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
_________________

I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
_________________

I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



_________________

My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

_________________

Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

_________________

Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
_________________

Do you want to talk about Business, Marketing? Write to me in private!

Fossil Group, Inc

In the Global Marketing team, I lead and execute multi-channel marketing strategies for owned brand (Fossil) in EMEA and Portfolio brands (Diesel, Michael Kors, Emporio Armani, Tory Burch) globally, working closely with media agencies for successful execution. In the day by day, I work closely with Brand, Trade Marketing and PR&Influencer, aligning global strategies with local market needs. I oversee end-to-end campaign execution across multiple channels, including Paid Social, Video, OOH, Partnerships, and Experiential Marketing, ensuring a cohesive and impactful brand presence. By closely monitoring performance metrics, I continuously assess and refine our strategies, optimizing campaigns to enhance ROI and deepen audience engagement.

Brand Media Senior Specialist

In the Global Marketing team, I lead and executed multi-channel marketing strategies for owned brand (Fossil) in EMEA and Portfolio brands (Diesel, Michael Kors, Emporio Armani, Tory Burch) globally, working closely with media agencies for successful execution.

Global Paid Media Specialist

As a Brand Media Specialist EMEA at Fossil Group, I managed brand media activations and partnerships across key European markets (Germany, France, Italy), coordinating cross-functional teams to develop localized marketing strategies while ensuring global brand consistency.

EMEA Brand media specialist

Buzzletter

A space for in-depth exploration dedicated to curious minds and enthusiasts of marketing, media, and experiential marketing.

Editor

Initiative

I led strategic media campaigns for The LEGO Group, overseeing the entire process from strategy to execution and ensuring performance-driven result. I managed digital media budgets, collaborated with international teams and optimized campaign performance across paid media channels. Beyond traditional advertising, I enjoyed working on special projects, experiential activations, and branded content initiatives, all aimed at boosting audience engagement. I also planned and executed retail activations and drive-to-store campaigns, enhancing customer experience and increasing brand visibility in the physical world.

Associate Manager, Comms. Design & Partnership

Digital Media Planner

Junior Digital Media Planner

Assistant Digital Media Planner

wilyfoXX

I assisted the founders in the workflow concerning projects with different clients including creative decks, social media strategy, market research and client management. I supported them in the organization and coordination of brand events, both in store and in other locations in the city. Clients: Lee, Maison Marchè, Saint New York and more

Client management and brand partnerships Internship

Probeat Agency

Contributed in managing contacts with magazines and showrooms, events organizations and Press Days with journalists and influencers. Clients: Timberland, VANS, Foot Locker, ALDO, Amazon Fashion and more

Digital PR & Showroom assistant

Communication & Event Management for a Phygital World | In love with Experiential Retail

I am passionate about Marketing, Media, and Experiential Marketing with over 6 years of experience in international companies and agencies.

My passion for Experiential Marketing has driven me to explore and create unique and immersive experiences over the years, which I consider essential for brand marketing strategies. I write about these topics on LinkedIn, on my Blog (www.sarabarbi.it), on Instagram (@buzz.letter) and in my Newsletter , where I share news, ideas, and insights with an overall community of over 2,000 professionals.

Currently, I hold the role of Global Marketing & Media Senior Specialist at Fossil Group, where I develop global media and experiential marketing strategies for various watch and jewelry brands, both owned and licensed.

Throughout my career, I have collaborated with numerous companies in the fashion and retail sectors, including The LEGO Group, Lee, Maison Marché, Pimkie, Amazon Fashion, Nenette, New Balance, and Eastpak. My experience ranges from managing 100% digital communication campaigns to drive-to-store campaigns, as well as handling partnership projects and branded content.

In my free time, I volunteer for TEDx Mantova, where I manage event communication and promotion through social media platforms.

My goal is to continue growing and learning in the fields of Marketing, Media, and Experiential Marketing, helping brands tell their stories in new and engaging ways.

If you are interested in these topics, let's connect!

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Carlo Tommaso Bisaccioni

Sara Barbi

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