Carlo Tommaso Bisaccioni

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 32 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
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I am a Growth Marketer at PhotoSì, a leader in online photo printing.
Print your emotions, it's easy.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
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I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
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I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



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My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

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Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

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Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
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Do you want to talk about Business, Marketing? Write to me in private!

Growth Marketer

Fossil Group, Inc

In the Global Marketing team, I lead and execute multi-channel marketing strategies for owned brand (Fossil) in EMEA and Portfolio brands (Diesel, Michael Kors, Emporio Armani, Tory Burch) globally, working closely with media agencies for successful execution. In the day by day, I work closely with Brand, Trade Marketing and PR&Influencer, aligning global strategies with local market needs. I oversee end-to-end campaign execution across multiple channels, including Paid Social, Video, OOH, Partnerships, and Experiential Marketing, ensuring a cohesive and impactful brand presence. By closely monitoring performance metrics, I continuously assess and refine our strategies, optimizing campaigns to enhance ROI and deepen audience engagement.

Brand Media Senior Specialist

In the Global Marketing team, I lead and executed multi-channel marketing strategies for owned brand (Fossil) in EMEA and Portfolio brands (Diesel, Michael Kors, Emporio Armani, Tory Burch) globally, working closely with media agencies for successful execution.

Global Paid Media Specialist

As a Brand Media Specialist EMEA at Fossil Group, I managed brand media activations and partnerships across key European markets (Germany, France, Italy), coordinating cross-functional teams to develop localized marketing strategies while ensuring global brand consistency.

EMEA Brand media specialist

Buzzletter

A space for in-depth exploration dedicated to curious minds and enthusiasts of marketing, media, and experiential marketing.

Editor

Initiative

I led strategic media campaigns for The LEGO Group, overseeing the entire process from strategy to execution and ensuring performance-driven result. I managed digital media budgets, collaborated with international teams and optimized campaign performance across paid media channels. Beyond traditional advertising, I enjoyed working on special projects, experiential activations, and branded content initiatives, all aimed at boosting audience engagement. I also planned and executed retail activations and drive-to-store campaigns, enhancing customer experience and increasing brand visibility in the physical world.

Associate Manager, Comms. Design & Partnership

Digital Media Planner

Junior Digital Media Planner

Assistant Digital Media Planner

wilyfoXX

I assisted the founders in the workflow concerning projects with different clients including creative decks, social media strategy, market research and client management. I supported them in the organization and coordination of brand events, both in store and in other locations in the city. Clients: Lee, Maison Marchè, Saint New York and more

Client management and brand partnerships Internship

Probeat Agency

Contributed in managing contacts with magazines and showrooms, events organizations and Press Days with journalists and influencers. Clients: Timberland, VANS, Foot Locker, ALDO, Amazon Fashion and more

Digital PR & Showroom assistant

Communication & Event Management for a Phygital World | In love with Experiential Retail

I am passionate about Marketing, Media, and Experiential Marketing with over 6 years of experience in international companies and agencies.

My passion for Experiential Marketing has driven me to explore and create unique and immersive experiences over the years, which I consider essential for brand marketing strategies. I write about these topics on LinkedIn, on my Blog (www.sarabarbi.it), on Instagram (@buzz.letter) and in my Newsletter , where I share news, ideas, and insights with an overall community of over 2,000 professionals.

Currently, I hold the role of Global Marketing & Media Senior Specialist at Fossil Group, where I develop global media and experiential marketing strategies for various watch and jewelry brands, both owned and licensed.

Throughout my career, I have collaborated with numerous companies in the fashion and retail sectors, including The LEGO Group, Lee, Maison Marché, Pimkie, Amazon Fashion, Nenette, New Balance, and Eastpak. My experience ranges from managing 100% digital communication campaigns to drive-to-store campaigns, as well as handling partnership projects and branded content.

In my free time, I volunteer for TEDx Mantova, where I manage event communication and promotion through social media platforms.

My goal is to continue growing and learning in the fields of Marketing, Media, and Experiential Marketing, helping brands tell their stories in new and engaging ways.

If you are interested in these topics, let's connect!

Sara Barbi

È uscita la Newsletter della settimana, con un focus su due brand digitali e le loro attivazioni IRL.

👉 Casa Airbnb: uno spazio temporaneo aperto dal brand a Milano con l’obiettivo di unire il calore dell’ospitalità italiana alla magia dello sport durante il periodo dei Giochi Olimpici Milano Cortina.

👉 Edicola Serenis: un luogo di riflessione dedicato ad esplorare i lati meno ovvi della vita di coppia e della ricerca della propria identità relazionale.

Per un brand nativamente digitale, creare uno spazio proprietario ha un valore strategico crescente: rendere tangibile la promessa del brand e i suoi valori, in questo caso quelli di ospitalità e appartenenza.

E poi un piccolo approfondimento sull’attivazione molto interessante di Gocciole a Napoli in occasione di San Valentino ❤️

Link al primo commento!

Global Media & Marketing | Experiential Marketing | Buzzletter

È uscita la Newsletter della settimana dedicata alle brand activations durante “la settimana santa di Sanremo” 2026.

Per il 2026 la raccolta pubblicitaria di Sanremo ha raggiunto i 70 milioni di euro, contribuendo a un impatto economico complessivo stimato in 252,1 milioni di euro.

Anche Fantasanremo fa ovviamente la sua parte.

Ma Sanremo non si gioca solo tra palco e pianificazione media: la vera partita, sempre di più, si sposta fuori dallo schermo.

Tra le attivazioni più interessanti:

the LEGO Group Italia ha aperto “Il Club dei Romantici” in collaborazione con Tommaso Paradiso

Aperol, oltre ad essere aperitivo ufficiale di Fantasanremo, ha invece creato una vera e propria installazione e, tra le altre attivazioni, organizzato watch party a Milano, Roma, Napoli.

Starbucks by Nespresso è in città con un’attivazione per promuovere il lancio di nuove capsule (Ristretto Shot, Espresso Roast, le referenze flavored) e un Pop Up by Mirror.

Tante altre nella Newsletter, link al primo commento!

È uscita la Newsletter della settimana, con un recap delle attivazioni che ci siamo persi mentre guardavamo Sanremo (più tutte le brand activation nate proprio attorno al Festival).

Tra queste anche McDonald's Italia, che sta festeggiando i suoi 40 anni nel nostro Paese con una campagna di comunicazione a 360°. Per l’occasione il brand ha realizzato un pop up in Piazza Gae Aulenti a Milano: una postazione TV per rivedere lo spot, una card celebrativa da ritirare e una cabina telefonica retrò dove ascoltare un messaggio di Cristina D’Avena.

👉 Attivazione riuscita? Nella newsletter ho condiviso anche qualche riflessione sull’operazione.

E poi:
- l’edicola brandizzata Canada Goose
- la L’Oréal Professionnel Metal Detox Capsule, installazione esperienziale dedicata alla maschera Metal Detox

Leggi tutto su Substack, link al primo commento.

PS: sempre di McDonald's la pensilina brandizzata in Largo La Foppa, in occasione della raccolta dei personaggi Friends insieme ai menù 👀

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Carlo Tommaso Bisaccioni

Sara Barbi

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The Battle

Carlo Tommaso Bisaccioni

Sara Barbi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Barbi's LinkedIn Performance

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