Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

Cleaning in Motion

Buy the book here https://amzn.to/3EmCoQT

Author of No leads Left Behind. Sales and Marketing tactics for commercial cleaning business owners.

Cleaning in Motion is a division of Motion Ave that specializes in the unique needs of the Commercial Cleaning Industry across North America. Cleaning in Motion helps commercial cleaning companies find success online, aiding them in their execution of web-based marketing and sales strategies, as well as providing them with the appropriate tools for this job.


Why should a commercial cleaning company choose Cleaning in Motion as its digital marketing partner? That’s easy – because we know the industry! We have ample experience working with leading franchised companies across the country, as well as local businesses, so we understand their pain points and speak the same language. Check us out at www.cleaninginmotion.com!

Founder & CEO

Motion Ave Inc

Motion Ave is a marketing and design agency with a diverse and agile team of skilled designers, writers, and marketing experts serving brands from startup to multinational, focused on the most effective advertising channels, content marketing, and social media strategies.

We specialize in helping commercial cleaning companies succeed online. 

Motion Ave serves its clients through SMART goals tailored to the personal needs of each client, building brands with the principles of empowering, educating, and executing marketing strategies that foster sustainable growth. 

As the CEO and Marketing Director, I'm in charge of developing long term clients’ relationships and managing a team of amazingly creative and talented people.

www.motionave.com
https://motionave.com/commercial-cleaning/

Wall Street Easy, LLC

Advisor

Estamos Bananas

Estamos Bananas is a digital content creator company specializing in everything and anything about Startups, Social Media, Influencers and Technology with main focus on Latin America and Hispanic markets. Our mission is to provide a platform that allows content creators to share their work, while we help them become influencers. 

As founder of Estamos Bananas, my scope goes from forming the content creation team, and developing the Marketing strategy to grow in LatAm, to establishing commercial partnerships with other publishers, influencers and startups. I focus on bringing high quality - shareable and clickable - content in the most innovative way.

Caliber.io

Mobile app to grow your network.
Build higher-quality relationships & find people who will unlock new career opportunities.

- Lead the strategy and execution of Facebook advertising, lowering the CPI by more than 60% and increasing Ad engagement by 25%+

- Implemented ASO (app store optimization) strategies in order to increase reach of the App

- Created video content strategy for Facebook advertising

- Worked closely with ad networks such as Tapjoy and developed an in-app marketing strategy to increase engagement

- Analyzed and utilized data to make data-driven decisions to improve Ad campaigns

- Grew the team through hiring and training

Marketing Manager

Zipory

• Formulated the penetration path in conjunction with a structured Marketing & Sales plan to attract targeted potential clients in previously untapped markets.

• Identified top five attractive markets to enter in LATAM based on its strategic importance, smartphone penetration, market size and competitive advantage.

• Generated potential client base - Focusing on added value, opportunity for the company, and collaboration opportunities with partners in Mexico, Miami and Colombia.

• Built the country’s rollout plan for the next three years based on macroeconomic opportunities, market profile and return on investment.

• Managed the customer partnership effort, creating leads among top 10 advertising agencies in Mexico.

Business Development - Internship – Latin America focus

Distribuidora SuperDental

•  Lead business development and operations activities for an import and distribution company of Dental health products, successfully leading the company to be part of the Top 20 companies in its field in Venezuela.

•  Spear-headed major growth initiatives by creating operational efficiencies, increasing the bottom line revenue from $100K in 2011 to $700k in 2013.

•  Developed the company’s Sales and Marketing strategy through focusing on key partnerships with main universities, nationwide distributors and health insurance companies, growing sales by more than 90% in less than seven months.

•  Effectively translated market and trend research, customer feedback, and sales report analytics to define a seasonal direction for product collection.

•  Oversaw the end-to-end product development process, from trends research through product sampling with manufacturing partners, establishing cyclical processes and procedures to streamline production and ensure quality.

•  Created original designs and marketing concepts used in sales kits, catalogs and websites, working with technical teams and developers to ensure proper specifications for different media.

VP Business Development

Distribuidora Kleika

•  Founded the import and distribution company of electronics - Successfully driving profit growth of 350% with a 250% SKU portfolio expansion in a four-year period.

•  Developed and implemented the infrastructure and business plan to expand distribution to a national level within 2 years, leading to growth of over $150K.

•  Fostered and maintained numerous strategic partnerships with companies within different distribution channels, increasing sales by 60% and reaching targeted audiences.

•  Developed employees to better understand the overall business in order to increase overall operational efficiency, enhance collaboration and position individuals for career advancement.

•  Initiated cost-benefit analysis for existing product lines as well as newly introduced products to ensure achievement of target ROI.

VP Sales

Hu-Man Films

•  Led teams of 50+ people from creative backgrounds working on numerous highly successful film production and post-production projects.

•  Responsible for managing all aspects of product marketing and sales enablement, including messaging, positioning, competitions, marketing content, sales kit, product launches, portfolio building and strategic partnerships.

•  Focused on studying and understanding client industries to develop a personalized concept to promote their products. 

•  Provided first-class video production services to a wide range of industries, specializing in advertising agencies, TV networks, corporate companies, independent producers and non-profit organizations. 

•  Developed and maintained collaborative relationships with key players in the industry in order to source clients, locations, talent and industry exposure in every project.

• “Tambien caeras” Comedy show sold to Cadena Caracol in Miami.

•  Received Awards for best actor and director Festival de Barquisimeto in Venezuela.

•  “La tengo, no la tengo” Short film that participated in Miami Short Film Festival, Festival de Cine
Bogota, Colombia, and Festival de Cine Margarita, Venezuela.

Founder, Editor and Producer

Corporacion Klasz

•  Represent CPM Telecom In Venezuela, The company was the leading provider of outgoing Ring Back Tone (oRBT) solutions, building ad-hoc projects for all mobile network operators that wish to realize more revenue BY implementing oRBT solutions, both music and advertising. CPM focuses on new markets to bring operators value-added services based on Mobile Marketing with its proprietary technology. 

•  Each ad-hoc projects includes development and implementation of both technological services as well as business development services. 

•  Base on advertising revenue share model, our partners are mobile network operators that offer a database of their mobile phone users, customers, advertisers, media buyers and advertising agencies. For RBT music and content, CPM provides content through our partnership with the Big music label and network. 

•  Lead the negotiations with the main mobile networks in Venezuela.

•  Develop the business plan and model for the company.

•  Outgoing Rng Back Tone Solutions, Mobile Marketing and Infotainment, Advertising Mobile

Co-Founder, Business Strategy

Born in Caracas, VZ. Studied in Tel Aviv, IL. Living in Miami, FL.

I’m the founder of Motion Ave, a multicultural  Marketing and Design Agency that focuses on creating personalized digital experiences through funnels and valuable content. As the CEO and Marketing Director, I manage client relations and a team of 12 amazingly creative and talented people.


Motion Avenue is about Empowering businesses and entrepreneurs with the right tools to build and grow their brand, Educating them with the vital understanding of the marketing landscape, and Executing strategies that work for every individual business according to their needs.

Above all, we value transparency, openness, and honesty. Straightforward and proactive communication is the foundation of any relationship. The Motion family takes the principles of ethics and fairness to heart.

I also direct Cleaning in Motion, a division of Motion Ave that specializes in the unique needs of the Commercial Cleaning Industry across North America. Cleaning in Motion helps commercial cleaning companies find success online, aiding them in their execution of web-based marketing and sales strategies, as well as providing them with the appropriate tools for this job.

Why should a commercial cleaning company choose Cleaning in Motion as its digital marketing partner? That’s easy – because we know the industry! We have ample experience working with leading franchised companies across the country, as well as local businesses, so we understand their pain points and speak the same language. Check us out at www.cleaninginmotion.com!

Still reading? Cool. Let's connect! Message me through inbox or my email samuelklein@motionave.com. 

www.motionave.com
www.cleaninginmotion.com

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Carlota Araque

Samuel Klein

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