Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

Jesse Ouellette

Founder

LeadMagic

LeadMagic is the Best B2B Email & Mobile Finder

Pavilion

Executive Member

StarTree

Advisor

Sales Community

Astronomer

Advisor to the Chief Revenue Officer/Chief Executive Officer

Revenue Advisory

BigID

Senior Director - Sales Strategy

DataRobot

Director of Sales

Unravel Data

VP of Sales - Mid-Market

Zoomdata

Director of Sales - Northeast

Growth & AI Automation Expert | Helping Sales & Marketing Teams Land in the Primary Inbox with the Right People | Modern Outbound Strategy

LeadMagic has two core SaaS Products for B2B Sales/Marketing Teams.

100% Self-Service SaaS (Trial & Credit Card)

LeadMagic Identify - Reveals the Anonymous B2B Website Traffic (sales can call/email/engage and marketing can run better ads)
Step 1. Install on Website
Step 2. Engage with your new leads. (Prospecting or Ads)

Comparison: Clearbit Reveal without and Expensive Sales Team and Annual Upfront Contract Pricing Game.

Our customers tell us we're more accurate and they love to sync it with their current Google Analytics and Segment installations for more control over their ads.

LeadMagic Enrich - Cleans your Prospect Lists with Real-Time B2B Information
1. Upload CSV with Dirty CRM Data or List
2. Clean Contact Data with Exact Information

Comparison: Clearbit Enrich without the expensive Sales Team and annoying Annual Contracts.

Our customers tell us they love how we give them over 100 fields for perfect CRM import and can help them build better prospecting/matched audience lists.

Gurus won't like this.

Stop hiring marketers with "10 years of experience."

Start hiring marketers who know how to use Cursor.

I just watched a Marketer we hired build a Full-Stack Marketing Site without an agency.

No advanced degree.

No MBA.

No "marketing certification."

Just Cursor + a problem to solve.

Meanwhile, your "Director of Growth" is still waiting on "engineering tickets".

Here's what changed:

The best marketers in 2025 don't "hand off to dev."

They ship.

→ Landing page broken? They fix it.
→ Need a custom integration? They build it.
→ CRM workflow isn't right? They prompt their way through it.

Cursor and AI Coding change the way you have to think about hiring a team now.

I'm hiring builders who understand marketing.

The difference is everything.

☑ Traditional marketer: "Can we put in a ticket for this?"

☑ AI-native marketer: "Already shipped it, want to see the results?"

Every week I see legacy marketing "leaders" posting about strategy frameworks and funnel diagrams.

Meanwhile, there is marketing talent who can do the work of 3 agencies if you just give them the right tools.

The marketing résumé of 2030:

→ ~~Agency experience~~
→ ~~10 years in-house~~
→ ~~HubSpot certification~~

You've seen this resume.

What have you shipped?

Have you built something yourself?

That's the new interview.

"But Jesse, what about creativity? What about strategy?"

Creativity is multiplied when you can execute instantly.

Strategy without execution is just a Google Doc nobody reads.

The marketers who refuse to learn AI tools?

They're the same ones who refused to learn Excel in 2005.

And we know how that ended.

If you're building a GTM team right now:

Ask one question in every interview:

"Show me something you built."

Not managed. Not oversaw. Not "led the strategy for."

BUILT.

If they can't show you → next.

This is the hiring edge nobody's talking about.

While your competitors fight over the same recycled marketing talent...

You're stacking the team with builders who ship 10x faster.

They aren't relying on your engineering team to make your Website "FullStack".

The gurus are mad because this invalidates their whole playbook.

What tools are you looking for in your next marketing hire?

taplio

The Battle

Carlota Araque

Jesse Ouellette

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taplio

The Battle

Carlota Araque

Jesse Ouellette

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Ouellette's LinkedIn Performance

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