Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

Optimal Business Consulting

Certified Pardot (Account Engagement) Consultant | HubSpot Expert

🔥 Nonprofit client reduced campaign management and email production time and effort down by 60% through process optimization, saving over $200K per year.

🔥 Software client achieved 70% increase of Marketing Qualified Leads (MQL) in first 3 weeks of Pardot Implementation.

🔥 Nonprofit client realized 65% increase in charitable donations.

🔥 Consolidated forms for SaaS client bringing their form count down from over 1,000 to 20 with standardized data collection.

Optimizing platforms and processes for tech stack ROI. Solving business challenges by architecting solutions related to marketing, marketing automation, marketing & sales alignment, CRM, systems & processes, web, and technology.

► Over 50+ short and long term client projects (engagement often several months).

► Requirements gathering and business process analysis, platform configuration and customization, SOW scoping, workflow consulting, data mapping, project documentation, customer communication, project management, issue resolution, customer training, solution deployment and testing, post-implementation support. 

► Bring considerable technical, functional, business, and product expertise to deliver effective best practice solutions to clients.


✔ Platform -- Audit / Migration / Implementation / Optimization / Administration

✔ Salesforce or HubSpot CRM Setup / Migration / Optimization / Administration

✔ Marketing Operations Consulting

✔ Lead Generation & Nurturing / List Segmentation

✔ Lead Pipeline Management / Marketing Funnels

✔ Email Marketing

✔ Campaign Management

✔ WordPress Expert / HubSpot CMS Websites

✔ Analytics / Reporting / BI Dashboards

✔ Training / Support

👉 Past projects & recommendations: https://optimalbusinessconsulting.com/about/past-projects-client-recommendations/

🎧 FREE intro/discovery call: https://OptimalBusinessConsulting.com/calendar/

Technology Consultant | Marketing Automation & CRM Consultant | Pardot/Salesforce/HubSpot/WordPress

Systematize

SaaS online tool reviews & demos plus no-code/nocode solution development and consulting for non-profits, businesses, and solopreneurs. 

► Tool selection advice:
    ✔ Client discovery for fit
    ✔ Pros/Cons
    ✔ Available integrations
    ✔ Feature comparison
    ✔ Product review
    ✔ Pricing comparison
    ✔ Recommendations
    ✔ Fully documented
    ✔ Product demos

► Tools/services/products advisory
► SaaS online tool reviews & demos
► Process optimization to improve operations & outcomes
► Business systems & processes analysis
► Platform agnostic solution consulting
► Productivity & no-code/nocode solutions
► No-code solution development & consulting
► Data & automation-centered building
► Web apps/application development
► BPM Business Process Management
► BPA Business Process Automation
► Strategy/planning & documentation
► Business analysis & guidance
► Solutioning

Build, track, manage, and Systematize anything:
✔ Planning & Organizing
✔ Custom CRM
✔ Operations
✔ Marketing & Campaign Management
✔ Requirements Management
✔ Pricing/Price Books
✔ Products & Inventory Tracking
✔ Tech Stack Cost Management
✔ Software License Management
✔ HR Recruiting/Hiring & Onboarding
✔ Content Creation
✔ Accounting
✔ CMS Content Management System
✔ Affiliate Link Management
✔ Web Apps
✔ Customer Service
✔ Tech Support / Ticketing
✔ Ecommerce
✔ Document Generation
✔ Wiki
✔ Project Management
✔ Relational Database
✔ Time Tracking
✔ Employee Tracking
✔ Knowledge Base
✔ Membership Management
✔ Community Management
✔ Budgets/Finances
✔ UTM Link Management
✔ Structured Data
✔ Digital Transformation
✔ Knowledge Management
✔ Data Governance
✔ Business Process Improvement
✔ Field Service Management

#airtable #smartsuite #clickup

See LinkedIn company page: https://www.linkedin.com/company/systematize-ai

No-code/Nocode Consultant | Process Optimization Consultant

Mile High Marketing -- MileHighMarketing.com

WordPress Web & Marketing Consultant | Salesforce Certified Pardot Marketing Automation Consultant

🔥 Global enterprise software solution provider achieved 82% increase in leads, 30% increase in unique website visits, and 72% reduction in page load time.

► Web and Marketing Consultant (Salesforce Certified Pardot Consultant / Pardot Technical Lead) with 30 years of strategic and tactical business-to-business (B2B) marketing experience within several industries including online (SaaS), high-tech, software, consumer electronics, aerospace, printing/publishing, manufacturing, ERP, professional services, real estate/mortgage, fintech, healthcare, and higher education.

► Set up and administered Marketing Automation platforms (Salesforce Pardot, Act-On, ActiveCampaign, Ontraport), Salesforce CRM, digital marketing, list segmentation, marketing funnels, lead lifecycle, lead nurturing, campaign management, forms, client engagement, project management, and analytics reporting, conversion optimization.

► As Marketing Automation Manager and SEO Webmaster (WordPress Expert) designed, built, hosted, maintained, supported, optimized and trained on over 50 corporate websites utilizing the latest web design, optimization and hosting techniques, including enterprise international website projects & SEO for large 200+ page multi-language websites.

► Hands-on execution helping organizations to strategically PLAN, tactically DEVELOP, EXECUTE, and OPTIMIZE successful and adaptive Marketing Plans and Campaigns custom tailored to fit company goals for true ROI.

► Customer Training & Technical Support at all technical levels.

Marketing & WordPress Technology Consultant | Marketing Automation Consultant

DemandPoint

► Defined functional specifications within Product Requirements Document (PRD) for ERP software based on Demand Flow Technology (DFT).

► Requirements and backlog management working with developers and other business stakeholders.

► Developed Tools & Technology Commercialization Plan for Go-To-Market roadmap.

► Designed product branding, brochure, and corporate website.

Product Manager

Panasonic Avionics Corporation

🔥 Fiscal responsibility including negotiating vendor contracts and determining priority partnerships for success, saving $100K annually by re-negotiating agreement with online news content provider.

► Successful management of product lifecycle (SDLC) within agile/iterative/waterfall/scrum environment of several software products for world leading web-based In-Flight Entertainment and Communications (IFEC) systems within aerospace industry currently used by Boeing, Airbus, and the world’s top airlines including Emirates, ANA All Nipon Airways, El Al Airlines, Continental, Lufthansa, Qatar Airways, Etihad Airways, etc.

► Responsible for full life cycle cradle-to-grave product strategy, functional specifications (PRD), Business Plan, commercialization, market position, go-to-market strategy, documentation, marketing, sales enablement, forecasting, product road map, software development involving distributed teams, customizations, User Stories, mock-ups, wireframes, interface design, User Acceptance Testing (UAT), vendor management, satellite transmission cost analysis, implementation, pricing, training, delivery and support.

► Project Management of complex client programs working with customization, dependencies, critical paths, milestones, WBS.

► Functioned as liaison between departments (engineering, GUI, legal, sales, etc.) within matrix organization to ensure customer needs translated into clear and attainable product requirements that met or exceeded customer expectations and timelines.

► Earned seat on the Product Steering Committee to brainstorm and evaluate next generation products.

Product Manager -- Software Applications & Services

Solar Technologies

► Developed and implemented marketing initiatives including lead generation programs, email marketing campaigns, online (PPC, email, web) and offline advertising, SEO/SEM including keyword management, PPC AdWords/AdSense, landing page creation, press releases, and collateral material.

► Hands-on re-design and hand coding/programming of PHP/MySQL/HTML data driven corporate website with ecommerce.

Marketing Manager

Earth Computer Technologies

🔥 Managed sales personnel, bonus programs, and sales process, driving sales to exceed revenue goals by 120%.

🔥 Developed and managed NetSuite ERP ecommerce website with 300 products while attaining 125% of web store quota, quadrupling online revenue, and increasing web traffic by 600%.

🔥 Managed $180K annual advertising budget including Google pay-per-click (PPC) advertising, SEO campaigns, and print adv.

🔥 Re-negotiated print advertising contracts with magazine publishers and online advertising saving $13K monthly.

► Directed marketing initiatives including online advertising, print ads, events/trade shows, micro-sites, press releases, editorial coverage, and other lead generation activities, with primary management and revenue responsibility for ecommerce website.

Sales & Marketing Manager

E-Systems Design

🔥 Implemented SEO & analytics which increased web traffic by 800% with consistent revenue growth and increased customer loyalty.

► Responsibility for corporate website and ecommerce web store development/management involving online product marketing and lead management programs.

► Liaised with corporate Sales team for management of web generated leads.

Ecommerce Manager

Firstsource.com

🔥 Managed vendor co-op funds and online promotions across multiple nationally known websites attributing to over $25M annual growth while maintaining margin goals.

🔥 Acquired, negotiated, & cultivated over 30 new key marketing partner relationships attributable to $30K of new MDF monthly.

► Presented value proposition, ROI, forecasting, and customer retention analysis to upper management and marketing partners.

► Category Manager for Networking and Computer Systems products responsible for product marketing, online merchandising, pricing strategies, web banners, email campaigns, partner recruiting, vendor management, and online revenue/margin goals.

Online Merchandising Manager

D-Link Systems, Inc.

🔥 Promoted several times from lowly beginnings as entry level Customer Service Rep ultimately to high profile National Accounts Manager with strategic accounts; managed team of Inside Sales Reps while continually exceeding quotas.

🔥 Acquired and cultivated several new strategic partners adding $125K/month in new revenue.

🔥 Developed successful 'Reseller Channel Program' attributable for recruitment of 100+ premium channel partners.

► Managed team of 12 inside sales reps, direct sales, online channel sales, and distribution sell-through sales process involving End-User, Reseller, and Distributor relationships for indirect sales channel pull through.

► Acquired new logos, managed, and increased sales and marketing opportunities through strategic Ecommerce, VAR, and OEM channel partners by creating channel marketing programs and driving product/brand recognition and standardization.

► Responded to RFP's from Major Accounts with volume pricing agreements, network diagrams, and product road maps.

► Event/Trade Show set up/logistics, management, promotion, and booth presence at several national and local events.

National Accounts Manager -- Ecommerce, VAR, & OEM Channels

👉 Seeking work (C2C/1099/Contract/C2H/W2 P/T F/T). Strong interest in non-profits.

As a highly experienced Technology Consultant / Marketing Automation & CRM Consultant, I help select, implement, document, and optimize your tech stack and processes for improved marketing & sales effectiveness, operations, and tech platform ROI.

I enjoy the intersection of working with people, processes, and technology where I can provide consultative leadership and add value.

I'm a Sr. Pardot Consultant with 9 years experience as a certified Salesforce Pardot Consultant, and with many years of B2B marketing and sales experience in high-profile positions, with over 50 consulting client engagements across various industries, including SaaS, fintech, non-profit, and more.

I am a consultant/contractor, and this is my company (my LLC brand) that I work under:
https://optimalbusinessconsulting.com/about/past-projects-client-recommendations/

CORE COMPETENCIES
⭐ Tech advisory
⭐ MOPs/RevOps
⭐ Process optimization
⭐ Process design
⭐ Operational efficiencies
⭐ Requirements management
⭐ Client management
⭐ Email marketing
⭐ Project/Product Management
⭐ Business development

PLATFORM EXPERTISE
► Pardot Account Engagement
► Salesforce
► HubSpot
► WordPress/CMS
► No-code apps
► Excel/Sheets

I provide a unique blend of strategy and hands-on services to overcome challenges with proven solutions, from architecture and integration to project and campaign management.

I believe in hard work, ownership, teamwork, and accountability for measurable results.

SOLUTIONS
✅ Process optimization
✅ Tech stack platform optimization & support
✅ Diagram & automate complex processes & workflows
✅ Automate lead scoring & MQLs
✅ Lifecycle management & lifecycle marketing
✅ Lead acquisition
✅ Data cleansing
✅ Campaign management
✅ Analytics
✅ SEO
✅ Training & documentation

RESULTS
🔥Nonprofit client reduced campaign production work effort and costs by over 60% with process optimization.

🔥 Software client achieved 70% increase of MQLs in first 3 weeks.

🔥 Nonprofit client realized 65% increase in donations.

GET IN TOUCH!
► 🎧Reach out on LinkedIn or set up a call: https://OptimalBusinessConsulting.com/contact/


(recruiters email job description to jeffkemp5280 @ g ---- mail.c--om)

Marketing Cloud Account Engagement Consultant, RevOps, Marketing Operations Manager, Product Manager, Product Marketing Manager, Marketing Automation Manager, VP Marketing, Marketing Director, Technology Consultant, Business Development Manager, Service Practice Manager, Business Analyst, Martech/Marketing Consultant

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Carlota Araque

Jeff Kemp

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