Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

VentureDive

Work highlights 

- Updating Ethr Design System by adding new components and improving existing ones 
- Designed employer and admin portal experience for a UAE-based company 
- Redesigned Ethr Design System website in Framer 
- Redesigned Uptrade website 


Skills gained so far 

- No code development (Framer) 
- Design systems 
- Information architecture 
- Competitor research

UX Designer

Ever wondered how a simple design change can drastically improve user experience?

Since becoming part of VentureDive, I've been focusing on elevating user experiences through thoughtful design and innovation.


My day to day activities include:

- Failing 
- Getting lots of feedback
- Iterating 
- Failing again and iterating again 


Work highlights:

- Crafting an admin portal for a UAE-based extreme sports platform.
- Won the redesign challenge for our design system's landing page.
- Designed two web components for Ethr design system from scratch.
- Redesigned the Pakistan Railways booking flow to hone my UI skills.
- Designed a finance dashboard for loan management.
- Designed an organisational dashboard for the internal HR team.


Skills gained so far:

- Design systems
- Critical problem solving
- Presenting work 
- Information architecture
- User flows
- Wireframing & prototyping


Every project for me has been a story of exploration, lots of learning, critical feedback and chance of growth.

Let's explore where design can take me next.

Associate UX Designer

An Intern's Journey, Breaking into UX Design


Projects I worked on:

- Worked on the experience of a German telehealth mobile and web portal
- Was part of UX Audit of a UAE-based quick-commerce app, identifying key enhancements to user flow.
- Reimagined the UX for a Pakistani quick-commerce Android app, elevating the shopping experience.


Skills gained:

- Usability testing
- Prototyping
- UX audit
- User needs and research
- Customer journey map
- Competitive audits

UX Intern

Self Employed

Is my content engaging enough?
Will my audience connect with my message?
Can my words drive action?

These are the questions that keep content creators up at night.

Whether you're promoting a local startup or a global enterprise.

The impact of your content is undeniable.

- You aim for engaging narratives in your writing.
- You strive for a memorable presence through your content.
- You wish to drive conversions with meticulously crafted copy.

To achieve these, you need compelling content and an innovative strategy.

I've assisted a number of brands, enhancing their digital footprint with content that resonates. My expertise spans across:

- Crafting engaging website copies
- Developing creative product descriptions
- Strategising content to captivate and convert

So are you:

- Looking for standout website content?
- Eager to redefine your landing page?
- In need of a creative content strategy overhaul?

Drop a line with "Content Design" and let's elevate your brand together.

Content Writer

PNC Solutions 

Content Editor

Pakistan Council of Scientific and Industrial Research (PCSIR)

Studied about various kind of polymer and composite testing methods and performed thermo gravimetric analysis practical for finding the activation energy of polyurethane.

Research Engineer

Pakistan Aeronautical Complex Kamra

Observed overhauling of aircrafts and studied different destructive and non destructive testing methods.

Intern

Hi, friend! It means a lot that you've stopped by.


Quick version for the busy folks:

Embracing the beautiful mess of creating, failing, learning, and iterating, I make things easy to use and nice to look at in the digital world. Love to chat over coffee? Let’s talk!


Diving into the heart of what I do, here’s the scoop:

- Embracing failure as the first step to groundbreaking designs.
- Gathering insights, iterating, and evolving with every critique.
- Playing around with dark mode designs. 


Skills I am currently honing:

- Design Systems: I love making design bits that work together like best friends.
- Information Architecture: Figuring out the best way to organise information.
- Visual Design: Making things look good, especially in dark mode, because who doesn’t love that?



Cool projects I’ve worked on:

- Multiple components for Ethr Design System 
- Partner and super admin portal experience for an extreme sports startup 
- Employer and admin portal experience for a UAE-based company 
- UX Audit of a q-commerce app


If you’re into making the digital world a friendlier place, or just want to swap stories and ideas, I’m here for it. Let’s make something cool together.

taplio

The Battle

Carlota Araque

Muhammed Arqum

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