Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

Alea

Senior Marketing Manager

Partoo

International Marketing Manager for Portugal, Northern Europe, Northern Africa and the Middle East.

International Marketing Manager (EMEA)

B2B Marketing Manager
* Structure, develop and own Inbound/Outbound and lead generation campaigns throughout multiple channels, resulting in 260+ demos booked and done, 38% in the pipeline generated and 42,5% in closed deals yearly.
* Articulate participation in international events, from budgeting, negotiating modality of participation, and quoting merchandising up to the operational realization of an event, reassuring 1.115% of ROI.
* Strategize marketing actions with nurturing campaigns.
* Collaborate with cross-functional teams to determine the most strategic content to share with the accounts according to the prospection lifecycle.
* Plan and perform periodic B2B-focused webinars about local marketing and local SEO, accumulating nearly 850 registrants with a 49% average attendance rate. 
* Write, proofread and translate user-driven content for blogs, articles, case studies, benchmarks and whitepapers, conducing to ​​340% of ROI. 
* Track and report email marketing automation campaigns on the CRM (HubSpot & Salesforce) considering strategic KPIs and providing data analysis.
* Plan and execute the marketing calendar, with events, actions and campaign strategy throughout the year.
* Report weekly to managers and stakeholders on the campaign results and upcoming marketing actions.

Marketing Manager - Portugal & Brazil

Ceará Criolo

Ceará Criolo is a collective and a communication website made by black communicators, addressing Brazilian black people's agenda. We produce independent content.
Among the performed activities:
✔ Planning and posting content on the blog regarding SEO's relevance. 
✔ Providing Basic Support of CMS WordPress 
✔ Layouting printed and digital graphic arts.

Founder and Content Makerting

Freelance

* Manage content on Social Media platforms (Instagram, LinkedIn, Facebook) within the sectors of Beauty and Aesthetics, Sports Nutrition, Legal Consultation and Tourism for small to medium businesses, raising 2,800% the reach rate, reaching 10,300% the profile visits and 12,000 new followers. 
* Plan SEO-driven (Search Engine Optimization) content copywriting for businesses’ blogs and websites using WordPress
* Create a content editorial calendar for social media in tune with the brand voice and values.
* Create websites and landing pages, from defining the information architecture to laying out and publishing the online pages.
* Design templates for social media matching the brand guidelines to ensure consistent branding.
* Design sales decks and presentations to assist both Sales and Product Design teams in their pitch, helping to raise CRR and decrease Customer Acquisition Cost (CAC).
* Create and develop marketing assets (banners, ad copies, landing pages) used for campaigns. 
* KPI reporting and traffic results measuring (Google Analytics, Search Console and Meta Business).
* Implement e-mail marketing campaigns through CRM platforms (MailChimp, HubSpot), from delivering to tracking performance and providing data analysis.

Digital Marketing Specialist

WillFly

✔ Managed Social Media campaigns and organic content (design + copywriting) to grow an audience and strengthen the community.
✔ Designed social media templates with Adobe Photoshop, Illustrator and Canva. 
✔ Designed PowerPoint presentations to assist both Sales and Product Design teams in their commercial pitches to decrease Customer Acquisition Cost (CAC).
✔ Assisted the creation, implementation and launch of a pioneer school of drone pilots intended to create a national-wide community of pilots willing to cooperate with the SaaS.
✔ Defined and reported quarterly KPI within OKRs in accordance with social media platforms' performance (LinkedIn, Facebook and Instagram Analytics).
✔ Implemented e-mail marketing strategies within CRM platforms to enhance the user’s experience while using SaaS.

Digital Marketing Analyst

CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

✓  Assisted with teaching for personal development, supervised by the doctoral Director.
✓  Conducted qualitative field research with mixed methodologies.
✓  Participated in colloquiums and seminars aimed to publish the research's evolution. 
✓  Took part in advancing professional practice and scholarship activities.
✓  Produced quality assured publications within the field or discipline,  individually and as part of a research lab.
✓  Attended and presented papers at academic conferences, both nationally and internationally
✓  Engaged in scholarly activities including editing journals and other publications, membership of an editorial board, acting as a reference contributing to the commercialisation of research.
✓  Co-mentored the development of research students and new and emerging researchers

Doctoral Research Fellow

✓ Participated in the support and research group LAICOS IAPSE, which is part of the STS-b (Barcelona Science & Technology Studies), of the UAB Participation in academic and scientific activities, promoted by the supervisor and other professors. 
✓  Bibliographic study in the UAB library collection. 
✓  Weekly tutorials supervised by the Thesis Director aimed at training, improvement and/or updating of skills, abilities and knowledge in research. 
✓ Presented doctoral research in progress 
✓ Prepared collaborative papers.

Visiting Research Fellow

Conselho Regional de Psicologia da 11ª Região

The Regional Council of Psychology of the 11th Region - CRP11 is a public law autarchy that regulates the exercise of Psychology as a profession. Among the functions performed:
✔ Assisted in layouting graphic materials for the publication of booklets and documents essential for the full exercise of the psychology profession.
✔ Managed social media content (designing + copywriting).
✔ Organized and analyzed data and marketing results.
✔ Coordinated mailings, marketing materials, and website content.

Senior Communication and Brand Strategist

Federal University of Ceará

✔ Taught undergraduate students the disciplines of Marketing, Brand Management, Communication - Planning, Communication and Marketing.
✔ Aided students with theoretical and practical resources.
✔ Planned classes in accordance with students needs and the graduation's curricular guidelines.

Professor of Marketing (Undergraduate Level)

Fundação Cearense de Apoio ao Desenvolvimento Científico e Tecnológico

✓ Researched and studied both social and psychological phenomena with a qualitative approach.
✓ Participated in the Psychology lab research group focused on Society, Subjectivity and Culture.
✓ Made field reports and apply qualitative instruments to the research sample studied.
✓ Wrote critical analysis of the qualitative material researched.

Research Fellow

Ação Digital

✔ Managed a $ 4,000/month online marketing budget and associated market P&L to develop
and execute marketing strategies, budgets, and sales plans for Beauty business segments.
✔ Optimized profitability by developing a comprehensive email marketing strategy, including
production schedule, creative development, copywriting, testing, execution, segmentation,
and analysis.
✔ Enhanced marketability by distributing marketing materials, and developing unique email
content for different networks.
✔ Boosted revenue by negotiating Paid Search (SEM) advertising campaigns with Facebook.
✔ Analyzed social media key performance indicators and implemented enterprise-level
measurement, analytics, and reporting methods for continuous improvements.

Marketing Manager & CoFounder

As a results-driven Digital Marketing Manager with over 9 years of experience, I specialize in driving online growth and crafting data-driven strategies for B2B and B2C markets. My expertise spans demand generation, lead generation, content marketing, and digital campaigns — delivering tangible ROI in SaaS, beauty, sports nutrition, and professional services industries.

Currently, I lead B2B marketing efforts at Partoo, where I've significantly impacted pipeline growth and ARR through multi-channel marketing campaigns and strategic content creation. My analytical skills, coupled with a passion for content and social media marketing, have consistently produced high engagement rates and measurable results, including a 646% ROI from event-driven marketing and 79% ARR growth.

Previously, I worked as a Freelance Digital Marketer, where I created high-impact content strategies for SMBs, boosting reach rates by up to 2,800%. I also have a strong background in communications and PR, having led campaigns and media relations for a regional professional council.

Skills:

✦ Digital Strategy & Campaign Management
✦ Demand & Lead Generation (B2B/B2C)
✦ SEO & Content Marketing
✦ Jira, Asana and Project Management
✦ Social Media Marketing & Paid Ads (Google, Meta, LinkedIn)
✦ CRM, HubSpot, Salesforce, Google Analytics, and Adobe Suite
✦ Fluent in English, Spanish, and Portuguese, with conversational French

I’m passionate about using creativity and data-driven insights to optimize marketing performance and would love to connect with others in the marketing and growth space.

taplio

The Battle

Carlota Araque

Jessica Carneiro

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